1. INSTRUCTIONAL DESIGN AND INFORMATION
MANAGEMENT DEPARTMENT
Roles and Responsibilities

2. DEPARTMENT OVERVIEW
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Competency descriptions of Instructional Designers (ASTD)
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Conduct needs assessments and determines best learning approach
Apply learning theory
Collaborate with others
Curriculum design, program design, and/or learning solution created
Design and develop instructional material
Analyze, select, and integrate technology solutions
Evaluate learning design
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Defining competencies helps describe the necessary “skills and behaviors . . . for
competent performance” (Stimson, 2002)
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Outlining roles and responsibilities provides job descriptions of what the job is and what is
required of the individual

3. ORGANIZATIONAL CHART
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Manager – Jess B.
• Responsible for ensuring the department’s performance and collaboration regarding
the design and development of formal and informal learning solutions using a variety
of methods (ASTD)
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Instructional Designer – Kat M.
• Responsible for the design and development of training materials
• Analyzes, selects, and integrates technology options
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Instructional Designer – Bren C.
• Creates assessments monitoring performance
• Evaluates and communicates results

4. INSTRUCTIONAL DESIGN TEAM MANAGER
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Oversee course development design strategies
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Evaluate existing standard operating procedures
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Review course content during analysis, design, and development stages for sound
pedagogical and instructional design practices
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Identify new, innovative instructional design, technology practices, and provide team training
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Negotiate contracts with vendors for departmental operations and/or educational resources
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Manage communications between instructional design team and evaluations team
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Coordinate and monitor task distribution, provide mentoring and training, evaluate
performance
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Manage non-course projects for instructional design team, evaluations team and quality
management team

5. INSTRUCTIONAL DESIGN TEAM
Instructional Designer
• Define instructional, learning, or performance objectives
• Design learning products, identify use of web-based aids and electronic performance
support systems
• Design instructional aids in support of stand-alone, instructor-led classroom or online
use
• Present and make recommendations to implement course design, technology, and
instruction delivery options
Instructional Designer / Coordinator / Materials Management
• Order, or authorize purchase of instructional materials, supplies, equipment, and visual
aids
• Organize production and design of curriculum materials
• Research, evaluate, and prepare recommendations on curricula, instructional methods,
and materials
• Ensue security of course content

6. INSTRUCTIONAL DESIGN TEAM (CONT.)
Evaluations Management Team
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Determine evaluation strategy
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Conduct analysis to improve interventions (formative evaluation)
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Determine and develop learner assessments
• Individual performance metrics
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Develop curriculum evaluation
• Organization performance metrics
• Performance audits
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Conduct judgment about worth and effectiveness (summative evaluation)
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Observe teaching staff to evaluate performance and recommend curriculum or instructional
modifications

7. INSTRUCTIONAL DESIGN PAY SCALE
Occupational Information Network - O*Net
• Training and Development Managers
• $45.86 hourly, $95,400 annual
• Instructional Designers/Technologists
• $28.87 hourly, $60,050 annual
• Instructional Coordinator
• $28.87 hourly, $60,050 annual
• Training and Development Specialist
• $26.89 hourly, $55,930 annual

8. EQUIPMENT NEEDS
Technical Needs
• Computers ($400+ each)
• Dual monitors ($420 each)
• Network connection
• Web browser
• Learning management system
• Office 365 Midsize Business ($15/month per user)
• Authoring tool: Articulate Storyline ($1,398 each)
• Cisco WebEx Premium 25 ($49/month)

9. EQUIPMENT NEEDS (CONT.)
Authoring Tool: Articulate Storyline
• Interactive
• Slide layers to allow more than one interaction per slide
• Triggers to cause specific actions to occur at specific times
• Character library
• Drag-and-drop
• Quizzing
• Over 20 different question types
• Question pooling
• Randomization
• Publishing
• HTML5
• Flash
• Mobile devices

10. REFERENCES
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Articulate (2014). Articulate store. Retrieved from
http://www.articulate.com/store/store.php
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Barksdale, S. & Lund, T. (2001). Rapid evaluation. Alexandria, VA: American Society for
Training and Development.
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Cisco WebEx (2014). Cisco WebEx plans. Retrieved from
http://www.webex.com/plans/meetingsplans.html?TrackID=1029991&hbxref=https%3A%2F%2Fwww.google.com%2F&goid=bu
y_webex_meetings
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Dell (2014). Shop for work. Retrieved from
http://accessories.us.dell.com/sna/productdetail.aspx?c=us&l=en&s=bsd&cs=04&sku=D
P1913&ST=pla&dgc=ST&cid=262075&lid=4742361&acd=1230980794501410
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Glassdoor (2014). Instructional Designer Salaries. Retrieved from Glassdoor:
http://www.glassdoor.com/Salaries/instructional-designer-salary-SRCH_KO0,22.htm

11. REFERENCES (CONT.)
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Gordon, A. (2013, June). ID Roles and Responsibilities. Retrieved from Instructional
Design & Online Course Development:
http://instructionaldesign.gordoncomputer.com/IDRoles.html
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Microsoft Office 365 (2014). Microsoft Office 355 store. Retrieved from
http://office.microsoft.com/en-us/business/compare-office-365-for-business-plansFX102918419.aspx
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Occupational Information Network (2013). Summary Report for: 11-3131.00 - Training
and Development Managers. Retrieved from O*NET Online:
http://www.onetonline.org/link/summary/11-3131.00
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Occupational Information Network (2013). Summary Report for: 13-1151.00 - Training
and Development Specialists. Retrieved from O*NET Online:
http://www.onetonline.org/link/summary/13-1151.00

12. REFERENCES (CONT.)
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Occupational Information Network (2013). Summary Report for: 25-9031.00 - Instructional
Coordinators. Retrieved from O*NET Online: http://www.onetonline.org/link/summary/259031.00
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Occupational Information Network (2013). Summary Report for: 25-9031.01 - Instructional
Designers and Technologists. Retrieved from O*NET Online:
http://www.onetonline.org/link/summary/25-9031.01
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Stimson, N. (2002). How to Write and Prepare Training Materials (2 nd ed.). London, England:
Kogan Page Ltd.
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The ASTD Competency Model (2013). Retrieved from
http://www.astd.org/Certification/Competency-Model
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U.S. Bureau of Labor Statistics. (2012). Occupational Outlook Handbook. Retrieved from
Bureau of Labor Statistics: http://www.bls.gov/ooh/education-training-and-library/instructionalcoordinators.htm
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U.S. Bureau of Labor Statistics. (2012). Occupational Outlook Handbook. Retrieved from
Bureau of Labor Statistics: http://www.bls.gov/ooh/management/training-and-developmentmanagers.htm