When our world is more mobile and connected than ever and everyone has the opportunity to publish and broadcast, what does that mean for communication? Red Sky CEO Jess Flynn shares insights from clients, partners, peers and futurists on what 2015 and beyond holds for communicating your personal and professional brand.

1. Welcome to the Red Sky Summit!
Future Focus Keynote: Jess Flynn

2. On The Agenda
Mobile
Ubiquity
The Internet
of Things
Contextualized
Content

3. Insights from…
3

4. Bring the Opinions
@JESSFLYNN
#RedSkySummit
JESSICAFLYNN@REDSKYPR.COM
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5. 5

6. Our Team
6
OwnersDirector,
SeniorAEs
Account
Executives

7. Our (New) Home
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è

8. What We’re About
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Counsel . Connections . Content

9. 9

10. Where We Work
Earned
PaidOwned
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11. Where We Work
Earned
PaidOwned
11
STRANGERS
CUSTOMERS
FANS

12. Where We Work
Earned
PaidOwned
12
AMBASSADORS
EVANGELISTS

13. 13
Mobile Ubiquity

14. Source:
NY
Daily
News

15. 15
Source:
Wolfgang
Jaegel

16. 16
>

17. 17
>

18. More Moments Are Mobile
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19. Google’s Our Mobile Planet
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20. A Mobile First Focus
> What is the role of a website
and landing page in this new
mobile world?
> How can I make attention
more engaged and efficient
once I have it?
> Can we simplify and optimize
the customer journey to play
out on one screen without
forcing people to “multi-
screen” to complete desired
transactions?
- Brian Solis
20

21. First Screen Mentality
> Micro-content
> Bite-sized visual chunks
> Thumbnails and Image cropping
– Facebook & LinkedIn
> Slide decks
– Slideshare & Scribd
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22. 22
Contextualization

23. “I think the future of
communications is automated,
hyper-targeted, demand triggered,
customized curation.”
Tac Anderson
Contrarian, Phenomenologist, Strategy @ Amazon
Seattle
23

24. Customized, Triggered Communication
24Source:
BBC

25. In Action: Dataminr
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26. Internet Unbundling
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27. Narrowing App Experiences
LinkedIn Job Search LinkedIn Connected
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28. “The more a brand can help make
someone’s life easier and more
efficient, the more loyalty and attention
they earn from people.”
John Drake
Drake Cooper VP of Brand Planning
Seattle
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29. Programmatic Media
> Digital media buying platform
> Buys impression-by-impression
versus broad audience groups
> When run by brand planners,
it allows an advertiser
– to-the-minute analytics
– 24 hour control
– actionable brand insights
– complete customization of
digital campaigns
!

30. Brand Utility
Technology provides an
ever-increasing amount of
possibilities for brands to link
– data
– user interfaces
– apps and more
into new services for people to live
easier lives.
People will increasingly reward
brands more for what they do
rather than what they say. !
!

31.
CONTENT IN CONTEXT
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32. “What I hope for the future is
brands who forge their own paths,
and do marketing on their own
terms. The ones who are getting
attention take smart risks by
standing for something and using
that perspective to drive
their content plan.”
Lisa Gerber
Speaker, Big Leap Creative Founder
Sandpoint
32

33. > Tell good stories from the heart
> Don't worry about the
uninterested
> Nurture those you inspire
> Take a stance
> Share content that connects
> Leverage networks and
curated niches
33Source:
Patagonia
&
Pachamama

34. User Generated Content Experiences
> Users as…
– Publishers
– Developers
– Artists
– Actors
– Subject Experts
> If Users create content,
Organizations should
provide…
– Influence
– Strategy
– Support
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35. 35

36. “ Employees (and consumers)
own our brand reputation, not us,
the brand makers.
For the future, companies to need
get a lot more authentic and make
it easy for employees to tell their
experiences and share the
moments of pride.”
Christopher Swan
Communications Advisor, Melcrum
San Francisco
36

37. Biggest Evangelists, Or…
> Untapped ambassador pool
> Make it easy for employees to
– Tell their experiences
– Share moments of pride
– Create amazing content
> Make stories more authentic
> *LinkedIn is pushing heavily into
this space
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38. Fan-to-Brand Ambassadors
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39. 39
Three C’s

40. “Why do we try to speak differently
to B2B customers?
They are consumers too.
They don't need to be
communicated with in a
complicated, overly wordy fashion.
They have fears and desires just like a
mom buying products for her family.”
Stacey Paynter
Strategic Connections Founder
San Francisco
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41. 41

42.
Internet of Things

43. What It is
> IoT
> Quantified Self
> Wearables
> Home Automation
> Industrial Internet
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44. 44

45. What Is The Wearable Future?
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46. The Wearable Future
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47. Aging 2.0
47Source:
FastCo

48. “We've been talking about Big
Data for years, but leveraging it as
part of the customer journey is still
a huge challenge for many brands.
How can marketers start using it
as a tool to drive dialogue,
enhanced relationships, marketing
innovations, etc?”
Wendy Jackson
Redirect Digital Managing Partner
Salt Lake City
48

49. Vivid Telepresence
> Gigabit Age
> Change in ability to
‘be together’ and
collaborate
> Instantly ‘meet
face-to-face’,
no travel necessary
> Experience faraway
places, sounds, and
smells
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50. Telepresence
50Source:
SFGate
Thomas
Keller
arMcle

51. Augmented Reality: Transactional
Layar Aurasma by HP
51Source:
Layer,
Aurasma
by
HP

52. Augmented Reality: POV
NBA Draft Man Up for Mankind
52Source:
The
Verge

53. Augmented Reality: Journalism
Glass on the Frontlines Glass in the Classroom
53Source:
Vice

54. Transmedia Storytelling
1,000 Days of Syria Harvest of Change
54Source:
Des
Moines
Register
Source:
MuckRack

55. Immersive Virtual
$2 Billion
55Source:
TIME

56. “The bottom line: every marketing
job is becoming more technical.
We have data.
We need people who
can turn this data
into communications insights.”
Jeff Reynolds
Marketing strategist, Wevorce Co-founder
Boise
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57. Build Your Team
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> Communication Department
Technical Team
– Developers
– Analysts
– UX designers
> Ability to quickly test new
messages, products and
promotions
> Analysis and translation
> Futurist bent
> Trendspotting hunger
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58. Gartner’s Strategic Tech Trends for 2015
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59. “The biggest re-imagination of all...
People enabled with
mobile devices + sensors,
uploading troves of findable
and shareable data.”
Mary Meeker
All-Around Badass
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60. Up Next: 2pm Sessions
Crisis Communication 201
> The 5 steps to take now
to ensure you’re ready
to manage your brand’s
reputation in the heat
of a crisis
> Room #4100 (here)
> Presenters
Sponsorships & Partnerships
> Leverage your partnerships
and sponsorships, by using
connections, events and
social channels to amplify
your involvement
> Room #4201
> Presenters
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