Managing Expectations with Impossible Keywords - Jess Maloney - BrightonSEO April 2022

•Télécharger en tant que PPTX, PDF•

0 j'aime•486 vues

The document discusses managing client expectations for search engine optimization by using the concept of "impossible keywords" that are unlikely to achieve top rankings. It provides tips for identifying alternative keyword opportunities using metrics on difficulty and volume, as well as exploring related queries and competitors' underperforming or stale content. The key advice is to educate clients with data to set appropriate expectations and find new keyword targets when original ones prove too difficult.

Marketing

Managing Expectations
with ‘Impossible
Keywords’
Jess Maloney | Open.Partners
@JessicaMal_
https://www.slideshare.net/JessMalone
y/

@JessicaMal_ #BrightonSEO
“We want to rank
#1 for…”

@JessicaMal_ #BrightonSEO
89% of SEO’s have experienced this…
…According to a
small Twitter
survey

@JessicaMal_ #BrightonSEO
Scientific
Equipment
Manufacturer
@JessicaMal_ #BrightonSEO

@JessicaMal_ #BrightonSEO
Impossible
Target
Keyword
@JessicaMal_ #BrightonSEO

@JessicaMal_ #BrightonSEO
23 Page one positions

@JessicaMal_ #BrightonSEO
5k
Additional monthly
impressions

@JessicaMal_ #BrightonSEO
271%
Increase in
organic traffic

@JessicaMal_ #BrightonSEO
Other examples
Mismatched
Search Intent
Low
Authority
Website
Extremely
High
Competition
Lack of
Relevant
Content

@JessicaMal_ #BrightonSEO
Understanding why

@JessicaMal_ #BrightonSEO
“When you
assume you
make an ass
out of you
and me”
@JessicaMal_ #BrightonSEO

@JessicaMal_ #BrightonSEO
“It’s just about tagging up
keywords”

@JessicaMal_ #BrightonSEO
“You can help us rank for
anything we want too”

@JessicaMal_ #BrightonSEO
“We just need to tell someone
at Google that we sell this”

@JessicaMal_ #BrightonSEO
Trev
⬥ Little SEO
knowledge
⬥ Questions every
decision
⬥ Constant back &
forth to get
anything over
the line

@JessicaMal_ #BrightonSEO
Donna
⬥ Understands
basic SEO
principles
⬥ Trusts your
decisions
⬥ Changes
actioned quickly

@JessicaMal_ #BrightonSEO
Data, data, DATA!

@JessicaMal_ #BrightonSEO
Keyword Difficulty Matters…

@JessicaMal_ #BrightonSEO
Use these metrics
to find alternatives

@JessicaMal_ #BrightonSEO
Use your own data…

@JessicaMal_ #BrightonSEO
Find queries
containing ‘vs’ and
‘alternative’ to
target

@JessicaMal_ #BrightonSEO
This done well…

@JessicaMal_ #BrightonSEO
Eyes on the
competition

@JessicaMal_ #BrightonSEO
URLs that
can’t get past
page 3
@JessicaMal_ #BrightonSEO

@JessicaMal_ #BrightonSEO
Missing
content types
@JessicaMal_ #BrightonSEO

@JessicaMal_ #BrightonSEO
Heavy PPC
focus
@JessicaMal_ #BrightonSEO

@JessicaMal_ #BrightonSEO
Stale content
@JessicaMal_ #BrightonSEO

@JessicaMal_ #BrightonSEO
Let’s put it into
practice!

@JessicaMal_ #BrightonSEO
Alternative
Keywords
Keyword Volume Keyword
Difficulty
chapstick flavors 2900 37
medicated chapstick 2400 34
lip butter 1300 45
lip balm vs chapstick 1300 28
chapstick lip balm 1000 45
flavored lip balm 1000 35
chapstick alternatives 590 31
cute chapstick 320 24

@JessicaMal_ #BrightonSEO
Competitors
Keyword
disney chapstick 0 1 0 0
coca cola chapstick 0 5 0 0
starburst chapstick 0 5 0 0
toy story chapstick 0 5 0 80
carmex chapstick 0 0 1 0
cranberry chapstick 0 0 6 0
chapstick medicated
cold sore therapy
0 0 12 6
donut chapstick 0 28 0 3

@JessicaMal_ #BrightonSEO
Here’s one I made
earlier…

@JessicaMal_ #BrightonSEO
https://bit.ly/3MvVWnA

@JessicaMal_ #BrightonSEO
EDUCATE
FACTS AND FIGURES
ALTERNATIVES

Contenu connexe

Tendances

SEO at Scale - BrightonSEO April 2022

Nitin Manchanda

Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...

Luis

Product, service and category page links (and how to get them) - Rebecca Moss...

Rebecca Moss

Using Search Intent in our Link Building Efforts

Chris Czermak

Data Driven Approach to Scale SEO at BrightonSEO 2023

Nitin Manchanda

How to get your SEO work prioritised in house - Maddie McCartney.pptx

Maddie McCartney

In this talk, Dido will present practical ways for the creation of a successful content marketing strategy in the cycle of phases of analysis and clustering to implementation, mapping and performance reporting, using a helpful combination of scripts custom programmed in Python. Links to the scripts: https://pypi.org/project/polyfuzz/ https://query-analysis.herokuapp.com/ https://github.com/searchsolved/search-solved-public-seo/blob/main/search_engine_journal/SEJ_Semantic_Clustering_Tool_by_LeeFootSEO.ipynb

Python For SEO specialists and Content Marketing - Hand in Hand

Dido Grigorov

For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers. Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment. Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.

BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites

Manick Bhan

How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...

Isa Lavs

How to Use Search Intent to Dominate Google Discover

Felipe Bazon

Improving Crawling and Indexing using Real-Time Log File Insights

Steven van Vessum

Hreflang tags: everything you need to know to start implementing them

Sara Moccand-Sayegh

Beth Barnham Schema Auditing BrightonSEO Slides.pptx

BethBarnham1

Kleecks - AI-Martech as a game changer-DEF.pdf

Kleecks

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

Simon Lesser

In this talk, Lazarina will break down the key areas that an internal linking audit should look into and go over opportunities for embedding machine learning in a way that is beginner-friendly for SEOs without extensive coding experience. Lazarina will share: – How to analyse a site’s existing internal linking structure using machine learning – What machine learning techniques can you implement to help you create content clusters? – How to find user-friendly, in-content linking opportunities – How to prioritise and measure the impact of internal linking initiatives Lazarina will also touch upon how to use this process to identify other opportunities for site optimization, which can improve the user experience and search potential. Related Blog post published at: https://lazarinastoy.com/how-to-incorporate-machine-learning-in-internal-linking-audits/

How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...

LazarinaStoyanova

1) What is "The Metaverse?" 2) What technologies are being used within The Metaverse? 3) How are these technologies transforming shopping behavior? 4) How are the technologies impacting search? 5) Why should search professionals care and how do we optimise for this? 6) What gives NFTs their value and how can we optimise them? 7) What types of experiences are industries creating with these technologies? 8) What the user concerns around "The Metaverse" and how cam we be more ethical?

BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf

🇺🇲 🇬🇧 Kara Thurkettle

Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]

Chloe Smith

The Hidden Gems of Low search volume

Liraz Postan

Canonicalization for SEO BrightonSEO April 2023 Patrick Stox

Ahrefs

Tendances (20)

SEO at Scale - BrightonSEO April 2022

Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...

Product, service and category page links (and how to get them) - Rebecca Moss...

Using Search Intent in our Link Building Efforts

Data Driven Approach to Scale SEO at BrightonSEO 2023

How to get your SEO work prioritised in house - Maddie McCartney.pptx

Python For SEO specialists and Content Marketing - Hand in Hand

BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites

How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...

How to Use Search Intent to Dominate Google Discover

Improving Crawling and Indexing using Real-Time Log File Insights

Hreflang tags: everything you need to know to start implementing them

Beth Barnham Schema Auditing BrightonSEO Slides.pptx

Kleecks - AI-Martech as a game changer-DEF.pdf

SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports

How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...

BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf

Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]

The Hidden Gems of Low search volume

Canonicalization for SEO BrightonSEO April 2023 Patrick Stox

Similaire à Managing Expectations with Impossible Keywords - Jess Maloney - BrightonSEO April 2022

Managing Expectations with 'Impossible Keywords' - Jess Maloney

Boom Online Marketing

Revenue Tied to Link Building: An Ecommerce Case Study

Jared Carrizales

Javascript, SEO and Dollhouses by - #5HoursofTechnicalSEO @SEMrush

Kristina Azarenko

The Best Execution for your Digital PR and Link Building Campaigns

Paddy Moogan

Webinar: Creating a Customer-Centric Content Strategy

Casie Gillette

Data-driven SEO & content strategy to reduce your customer acquisition costs

adlift

How to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdf

AS Marketing

SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...

Aleyda Solís

Effective zero-volume keyword research and why it’s important

Mark Williams-Cook

How to Skyrocket Your SEO Performance with Topic Clusters

Martin Hayman

Evaluating Digital Advertising Paths at Scale

DigitalMarketingShow

Get SEO Buy-In By Using the Language of the “C”

Tracy McDonald

Brand Monitoring SEMrush ToolBox by Jason Barnard

Anton Shulke

Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”. But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done. The website wasn’t built that way. The client won’t sign that off. That’ll never get past legal. So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done. But best practice is a misnomer anyway. When we say best practice what we really mean is standard practice. If all you ever implement is standard practice that’s all you’ll be. Standard. If you can’t even reach standard your business deserves to fail. Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue. Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact. But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice? I would always overrule an expert if the data says otherwise. If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around. Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t. As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.

Best practice is not enough #brightonSEO @Linkdex #SEOnow stage

Branded3

Effective zero-volume keyword research and why it’s important

Mark Williams-Cook

Creating a Customer Centric Keyword Strategy | SMX East 2015

Casie Gillette

Google Discover Optimisation with Google Web Stories

Felipe Bazon

How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...

Kristina Azarenko

The Value of Featured Snippets (BrightonSEO 2023).pdf

Niki Mosier

How to Do Keyword Research in 2019 for Maximum Traffic

Search Engine Journal

Similaire à Managing Expectations with Impossible Keywords - Jess Maloney - BrightonSEO April 2022 (20)

Managing Expectations with 'Impossible Keywords' - Jess Maloney

Revenue Tied to Link Building: An Ecommerce Case Study

Javascript, SEO and Dollhouses by - #5HoursofTechnicalSEO @SEMrush

The Best Execution for your Digital PR and Link Building Campaigns

Webinar: Creating a Customer-Centric Content Strategy

Data-driven SEO & content strategy to reduce your customer acquisition costs

How to Combat SERP Volatility - Adriana Stein - BrightonSEO Slides 2023pdf

SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...

Effective zero-volume keyword research and why it’s important

How to Skyrocket Your SEO Performance with Topic Clusters

Evaluating Digital Advertising Paths at Scale

Get SEO Buy-In By Using the Language of the “C”

Brand Monitoring SEMrush ToolBox by Jason Barnard

Best practice is not enough #brightonSEO @Linkdex #SEOnow stage

Effective zero-volume keyword research and why it’s important

Creating a Customer Centric Keyword Strategy | SMX East 2015

Google Discover Optimisation with Google Web Stories

How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...

The Value of Featured Snippets (BrightonSEO 2023).pdf

How to Do Keyword Research in 2019 for Maximum Traffic

Dernier

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

How to utilize calculated properties in your HubSpot setups

ssuser4571da

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Kraft Mac and Cheese campaign presentation

tbatkhuu1

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

Situation Analysis | Management Company.

DanielaQuiroz63

Developing Marketing Strategies and Plans kotler

AmirNasiruog

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Dernier (20)

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

Foundation First - Why Your Website and Content Matters - David Pisarek

Brand Strategy Master Class - Juntae DeLane

Major SEO Trends in 2024 - Banyanbrain Digital

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Cash payment girl 9257726604 Hand ✋ to Hand over girl

How to utilize calculated properties in your HubSpot setups

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Kraft Mac and Cheese campaign presentation

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Brand experience Dream Center Peoria Presentation.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

Unraveling the Mystery of The Circleville Letters.pptx

Situation Analysis | Management Company.

Developing Marketing Strategies and Plans kotler

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Managing Expectations with Impossible Keywords - Jess Maloney - BrightonSEO April 2022

1. Managing Expectations with ‘Impossible Keywords’ Jess Maloney | Open.Partners @JessicaMal_ https://www.slideshare.net/JessMalone y/

2. @JessicaMal_ #BrightonSEO “We want to rank #1 for…”

3. @JessicaMal_ #BrightonSEO 89% of SEO’s have experienced this… …According to a small Twitter survey

4. @JessicaMal_ #BrightonSEO Scientific Equipment Manufacturer @JessicaMal_ #BrightonSEO

5. @JessicaMal_ #BrightonSEO Impossible Target Keyword @JessicaMal_ #BrightonSEO

6. @JessicaMal_ #BrightonSEO

7. @JessicaMal_ #BrightonSEO 23 Page one positions

8. @JessicaMal_ #BrightonSEO 5k Additional monthly impressions

9. @JessicaMal_ #BrightonSEO 271% Increase in organic traffic

10. @JessicaMal_ #BrightonSEO Other examples Mismatched Search Intent Low Authority Website Extremely High Competition Lack of Relevant Content

11. @JessicaMal_ #BrightonSEO Understanding why

12. @JessicaMal_ #BrightonSEO “When you assume you make an ass out of you and me” @JessicaMal_ #BrightonSEO

13. @JessicaMal_ #BrightonSEO Educate

14. @JessicaMal_ #BrightonSEO “It’s just about tagging up keywords”

15. @JessicaMal_ #BrightonSEO “You can help us rank for anything we want too”

16. @JessicaMal_ #BrightonSEO “We just need to tell someone at Google that we sell this”

17. @JessicaMal_ #BrightonSEO Trev ⬥ Little SEO knowledge ⬥ Questions every decision ⬥ Constant back & forth to get anything over the line

18. @JessicaMal_ #BrightonSEO Donna ⬥ Understands basic SEO principles ⬥ Trusts your decisions ⬥ Changes actioned quickly

19. @JessicaMal_ #BrightonSEO Data, data, DATA!

20. @JessicaMal_ #BrightonSEO

21. @JessicaMal_ #BrightonSEO Keyword Difficulty Matters…

22. @JessicaMal_ #BrightonSEO Use these metrics to find alternatives

23. @JessicaMal_ #BrightonSEO Use your own data…

24. @JessicaMal_ #BrightonSEO Find queries containing ‘vs’ and ‘alternative’ to target

25. @JessicaMal_ #BrightonSEO This done well…

26. @JessicaMal_ #BrightonSEO Eyes on the competition

27. @JessicaMal_ #BrightonSEO Competitors…

28. @JessicaMal_ #BrightonSEO URLs that can’t get past page 3 @JessicaMal_ #BrightonSEO

29. @JessicaMal_ #BrightonSEO Missing content types @JessicaMal_ #BrightonSEO

30. @JessicaMal_ #BrightonSEO Heavy PPC focus @JessicaMal_ #BrightonSEO

31. @JessicaMal_ #BrightonSEO Stale content @JessicaMal_ #BrightonSEO

32. @JessicaMal_ #BrightonSEO Let’s put it into practice!

33. @JessicaMal_ #BrightonSEO CHAPPED LIPS

34. @JessicaMal_ #BrightonSEO Alternative Keywords Keyword Volume Keyword Difficulty chapstick flavors 2900 37 medicated chapstick 2400 34 lip butter 1300 45 lip balm vs chapstick 1300 28 chapstick lip balm 1000 45 flavored lip balm 1000 35 chapstick alternatives 590 31 cute chapstick 320 24

35. @JessicaMal_ #BrightonSEO Competitors Keyword disney chapstick 0 1 0 0 coca cola chapstick 0 5 0 0 starburst chapstick 0 5 0 0 toy story chapstick 0 5 0 80 carmex chapstick 0 0 1 0 cranberry chapstick 0 0 6 0 chapstick medicated cold sore therapy 0 0 12 6 donut chapstick 0 28 0 3

36. @JessicaMal_ #BrightonSEO Stale Content

37. @JessicaMal_ #BrightonSEO Here’s one I made earlier…

38. @JessicaMal_ #BrightonSEO https://bit.ly/3MvVWnA

39. @JessicaMal_ #BrightonSEO EDUCATE FACTS AND FIGURES ALTERNATIVES

Notes de l'éditeur

A bit about me… SEO Partner @ Open.Partners 6+ years SEO experience Content SEO Focus
~1k organic sessions per month ~80% branded queries Niche keyword targeting
Competitor brand name Synonymous with product SERP Page 1-2 only features competitor
Competitor brand name Synonymous with product SERP Page 1-2 only features competitor
Competitor brand name Synonymous with product SERP Page 1-2 only features competitor
Competitor brand name Synonymous with product SERP Page 1-2 only features competitor
SHOW THEM THE SERP
Third party tools show it’s not just you being ‘difficult’ (unbiased source) Easiest method You could JUST show this
This similar KW has a lower KW difficulty & we have ths content that works well
Third party tools show it’s not just you being ‘difficult’ (unbiased source) Easiest method You could JUST show this
‘Vs’ and ‘alternative’ KWs are useful as the user is specifically searching for something other than the client related term
Third party tools show it’s not just you being ‘difficult’ (unbiased source) Easiest method You could JUST show this
~1k organic sessions per month ~80% branded queries Niche keyword targeting
~1k organic sessions per month ~80% branded queries Niche keyword targeting
~1k organic sessions per month ~80% branded queries Niche keyword targeting
~1k organic sessions per month ~80% branded queries Niche keyword targeting
~1k organic sessions per month ~80% branded queries Niche keyword targeting
~1k organic sessions per month ~80% branded queries Niche keyword targeting
~1k organic sessions per month ~80% branded queries Niche keyword targeting

Managing Expectations with Impossible Keywords - Jess Maloney - BrightonSEO April 2022

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à Managing Expectations with Impossible Keywords - Jess Maloney - BrightonSEO April 2022

Similaire à Managing Expectations with Impossible Keywords - Jess Maloney - BrightonSEO April 2022 (20)

Dernier

Dernier (20)

Managing Expectations with Impossible Keywords - Jess Maloney - BrightonSEO April 2022

Notes de l'éditeur