Presentation on Warc prize for Asian strategy. Award for strategic thinking within Asian market. Finalists came from across Asia and brands shortlisted in the final included Coca-cola, Dove, Cadbury Dairy Milk, Gillette and Citibank.

1. Warc Prize for Asian Strategy Analysis of entries

4. Geographic spread of entries (continued) * Figures refer to the number of entries that included marketing activity in that territory Top 10 markets (total entries) No. of entries* India 44 Malaysia 25 Singapore 14 Thailand 14 China 13 Taiwan 12 Indonesia 11 Philippines 10 Vietnam 10 Hong Kong 8 Top 10 markets (shortlist) No. of entries* India 13 China 4 Japan 4 Hong Kong 3 Indonesia 3 Malaysia 3 Vietnam 3 Taiwan 2 Philippines 1 Singapore 1

5. Geographic spread of entries (continued)

7. Client sector breakdown (continued)

12. Media channels (continued) Top 10 channels (total entries) % Television 64.7 Social media 58.1 Internet (microsites/widgets) 50.7 Newspapers 50.7 Outdoor 48.5 Events and experiential 45.6 Internet (display) 43.3 Word-of-mouth, viral 38.2 Public relations 37.5 Magazines (consumer) 32.4 Top 10 channels (shortlist) % Television 92.0 Outdoor 68.0 Newspapers 64.0 Internet (display) 60.0 Point-of-purchase, in-store 52.0 Social media 52.0 Internet (microsites/widgets) 48.0 Word-of-mouth, viral 48.0 Events and experiential 44.0 Radio 44.0