Creating a Stronger Foundation with SEO Best Practices
1.
2. About Me
● Global SEO Strategist at IBM
● Conference speaker: State of Search,
Pubcon, and Rocks Digital
● Served as a judge at the 2018 and
2019 US Search Awards
● Listed as one of the top 140 SEOs to
follow by Search Engine Journal
● Contributor to Search Engine Journal,
SEMrush blog, Search Talk Live
podcast
@jesseseogeek
Photo by Mat Siltala
3. Before we move forward
!!!DISCLAIMER!!!
The thoughts and opinions I share in
this presentation are my own and do
not reflect those of IBM.
@jesseseogeek
4. Why are Foundations Important?
@jesseseogeek
“You have to get the
basics right before
you can even begin
to think about
improving.”
- Bill Hunt
Bill Hunt keynoting at Pubcon 2016
5. Why are Foundations Important?
@jesseseogeek
To Build a Strong House,
You Have to Establish a
Strong Foundation. If
you don’t...
38. ● Develop a strategy early on
● Research competitors
● Build authority with IA and
internal links
● Only build high quality links
● Always utilize appropriate
markup data
@jesseseogeek
Key Takeaways
41. Follow Me On Social
@jesseseogeek
Have questions?
Hit me up on any social media platforms. My
handle on all platforms is @jesseseogeek. I’d
be more than happy to continue the
conversation.
Read my SEJ article on this topic at
http://bit.ly/sej-jesse