An introduction to Social media from the perspective of a HR generalist

1. HR Club Newcastle Launch

2. Who am I? Jess Senior HR Advisor- CSIRO HR Blogger www.hrclubsydney.com Twitter: @jessicabooth Interested in doing things differently, sharing and making things better

3. Social Media is... about conversation

4. It’s about... a TWO WAY conversation

5. It uses... and Mobile technology

6. It’s about... sharing collaboration networking

7. What am I talking about?

10. Global Faces and Networked Places; A Nielsen report on Social Networking’s New Global Footprint, March 2009

11. ‘Member Communities’ has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications. Global Faces and Networked Places; A Nielsen report on Social Networking’s New Global Footprint, March 2009

12. Facebook, YouTube, MySpace and Twitter make up 71% of the Social Networks and Forums industry.

13. So what does this mean? It’s changing the way people spend their time online and impacts how people behave, share and interact

14. It’s like word of mouth

15. Only much louder...

16. SM & HR

17. What is facebook? Facebook is a popular, free-access social networking website that is operated and privately owned by Facebook, Inc. Groups Fan Pages Event Instant Messaging (IM) Photo and video sharing

18. Some crazy stats... More than 400 million active users More than 35 million users update their status each day More than 60 million status updates posted each day More than 3 billion photos uploaded to the site each month More than 3.5 million events created each month More than 1.5 million local businesses have active Pages on Facebook Average user has 130 friends on the site Average user spends more than 55 minutes per day on Facebook Average user clicks the Like button on 9 pieces of content each month Average user writes 25 comments on Facebook content each month http://www.facebook.com/press/info.php?statistics

19. Facebook ideas I like

21. Insight to the workplace

22. Safety and Sustainability Demonstrate commitment to company values

23. Innovative use of mobile Could be a good idea for students at Careers Fairs etc..

24. What is twitter? Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length (Wikipedia) Experienced rapid growth, but is starting to balance out Basically SMS over the internet – limited to 140 characters http://latimesblogs.latimes.com/technology/2009/02/with-jobangels.html

26. Podcasts

27. Video Video allows you to engage with the audience and encourage feedback Shows honesty-i.e.. see what its really like at CSIRO Works best when integrated with the rest of the recruitment campaign Short and sharp (1-2 mins) Easy to share via YouTube, and social media sites Large user base (Youtube is the second largest search engine in the world) Online video is predicted to undergo massive growth over the next few years with improvements in broadband speeds

28. Video Resumes

30. Provides a cost effective way in which to engage with your target audience

31. Increasing numbers of people are using social media in varying demographics

33. Uncertainty about engaging in Social Media?

34. These conversations are already happening. . You’re just becoming part of the conversation. A chance to defend. If we have a blog people might say negative things in the comments! Once again. Its already happening. Time wasters will find almost any means to not do work. Plus, they can do it on their mobile anyway. What if my employees waste time online via social networks? People might criticise the way the company is running its social media campaign Listen to the criticism. Say thanks for the feedback. Stop the panic!

35. Why should YOU care?

36. Connect with people who have the same interests Networking

37. Sharing Many hands make light work etc. Let’s build the capability in the HR profession together as a community

38. Personal Branding

39. Learning ‘Attend’ events you can’t make it to or have the $$ to go to Listen online to what people are doing in other parts of the world

40. Aussie, Aussie, Aussie... By time spent engaging Australians are the number one consumers of the social media channel in the world. Last October the average user spent more than 7 hours on social networking sites. ...Oi, Oi, Oi

41. Thanks! For more ideas/rants/thoughts on HR visit: www.hrclubsydney.com Or feel free to connect on LinkedIn: http://au.linkedin.com/in/jessbooth