3. Turns out you
can't take the
girl out of the
Barossa, or the
Barossa out of
the girl.
4. [ Circa 2008 ]
Several hours of work
and a few days in
transit later, our
customers received the
information. We
thought that was a
great system at the time.
16. What we're saying is, if you're not using
it, you're behind the times and you're
most definitely missing out.
Get with the program, people!
#hurryup
17. Think about your next generation of
customers. Where will you find them
and how will they find you?
18. The benefits
Act as informative and engaging tool
Allow you to promote products and services within a social space
Showcase who you are and what you do
Portray authenticity and a human side to your business
Generate inquiries and leads from ideal clients
Give you a better understanding of your target audience and how to
connect with them
Foster business partnerships
Bring new opportunities
Build credibility
Broaden the recognition of your products and services
Give your brand a voice
Increase brand awareness
Demonstrate your people and culture
Increase your customer loyalty
Enhance and complement your customer's experience with your
product or service... and SO MUCH MORE!
19. "Every conversation, connection and
confrontation adds to your social capital and
it's that social capital that will eventually yield
results to your bottom line."
20. Think of social media as part of your
sales process, and don't ever give up on it.
21.
22. Top 5 Social for Small Business
Facebook
14 million active users in Australia
It requires a budget
Suits any kind of business
Large audience across all ages
Video content is key
An ever-evolving company that will continue to provide new
features so that people feel the desire and need to use it
Engage in Facebook Advertising
Always be prepared for changes
Keep written copy in content concise. It's one thing to get people
to stop scrolling, and another for them to read and comprehend.
23. Top 5 Social for Small Business
Twitter
2.8 million active users in Australia
Ideal for the wine / sport / news industry
It's changed the way we engage with all media types
Fast paced, if you want to keep up you'll have to tweet often and
live as it happens.
LinkedIn
8 million active users in Australia
Professional, professional, professional!
Ideal for finance / administration / professional services /personal
branding / recruitment
Great for international communications
Great news source
Formal tone, but allows for social interactions
24. Top 5 Social for Small Business
Trip Advisor
Largest travel community in the world
Averages 350 million monthly unique visitors and covers 6.6
million accommodations, restaurants and attractions in 136,000
destinations
Must be managed, monitored and responded to by you, the brand.
25. Top 5 Social for Small Business
Instagram
5 million active users in Australia
Fastest growing platform EVER with huge opportunities for small
business
If you have lots of visual content to offer, you'll LOVE it!
26. Instagram is a fun visual blog, a highly
engaging and friendly social platform as well
as a subtle sales tool- all rolled into one.
27. A company's return on investment is
11 x greater when marketed by a
social influencer.
Modern day marketing = social influencers
