Icareus Suite OTT Solution for TV broadcasters, TV Operators and other content providers. The time for OTT is now as the amount of internet connected devices have exploded. This market provides TV service providers, content owner, aggregators and other services providers new ways to exploit their existing content, reach their customers even globally and increase revenues from online! Icareus OTT solution can provide even a cloud-based end-to-end solution for service providers building a new OTT service, ie. CloudTV. On the other hand Icareus Suite Open API –interface allows also utilizing the service providers existing infrastructure like asset management, CRM, billing platform, DRM and streaming servers seamlessly integrated with Icareus OTT service. Monetization opportunities with Icareus OTT solution are versatile, supporting e.g. TVOD, SVOD, Pay TV channels and advertising in all of its forms including display pre-roll, mid-roll and post-roll videos. Version 10.6.2017.

1. FOR
OPERATORS, CONTENT
OWNERS AND DISTRIBUTORS
CLOUD TV LIVE TV VOD CATCH-UP TV TIMESHIFT TV APPS MONETIZATION SUBSCRIPTIONS ADS

2. GLOBAL CUSTOMER BASE
North-America
South-America
Central and South-Europe
North-Europe
Middle-East
Africa
Asia
Icareus has customers in about 50 countries around the world.

3. ICAREUS BUSINESS PARTNERS
RESELLER
PARTNERS
STB
PARTNERS
VIDEO
PARTNERS
OVP SALES
PARTNERS
ADDRESSABLE TV
PARTNERS
INFRA
PARTNERS

4. ONLINE VIDEO PLATFORM TO GROW YOUR BUSINESS
For TV operators and content distributors wanting to monetize the TV services online
For TV channels and broadcasters wanting to reach the viewers everywhere and every time
For all the organizations wanting to utilize the immersive 360 video experience
For enterprises to take all the functions in your organization to video generation
For enterprises, training and event companies organizing webinars and webcasting

5. TV WILL HAVE INTERNET ACCESS
TODAY’S VIEWERS
REQUIRE ACCESS TO
THEIR CONTENT ON
VIRTUALLY ANY DEVICE.
.

6. THE OVER-THE-
TOP MARKET IS
ESTIMATED TO
GROW FROM USD
28.04 BILLION IN
2015 TO USD 62.03
BILLION BY 2020
ARE YOU READY TO BE PART OF THE GROWTH?
GLOBAL OTT
VIDEO REVENUES
TO MORE THAN
DOUBLE TO
$64.8B BY 2021
FROM 2015 (29.4
BILLION)

7. FOR WHOM? FOR WHAT?
INCREASE YOUR BUSINESS WITH ICAREUS SUITE
OPERATORS
• Complementing legacy IPTV or cable platform by reaching new customers through OTT set-
top boxes or in mobile devices and/or in geographically new areas.
• Full end-to-end OTT service to distribute Live TV and VOD for subscribers.
• Providing value-added Interactive services to its subscribers.
• Monetizing the content with subscription, advertising or transactional business models
OTHER CONTENT OWNERS AND DISTRIBUTORS
• To build and control own OTT distribution to reach consumers in any device and by passing
traditional distribution channels
• Monetizing the content with advertising, subscription or transaction business models
• High business opportunity for different niche markets like language groups and niche content
fans even globally

8. ICAREUS SUITE OTT PLATFORM BRINGS
VALUE TO OPERATORS,
BROADCASTERS AND CONTENT
OWNERS
BY TAKING CARE OF THE SERVICE
MANAGEMENT, APPS, METADATA
AND UX IN ALL DEVICES.

9. ICAREUS APPROACH
OTT MEANS FLEXIBLE AND SECURE CONTENT DISTRIBUTION
1. Cloud service - Running from the global and robust cloud environment
2. OTT applications - Customisable OTT application templates for quick
deployment
3. Low CAPEX - No big set-up costs
4. OPEX Service model - OPEX is based on your subscriber number or
customer base
5. Open Platform - Using our web services APIs you can integrate to legacy
systems and develop UX using 3rd parties and avoid lock-in
6. Win-win relationship - We want you to grow and succeed and we will
support this in any possible way, because our success is dependable on your
success

10. KEY FEATURES OF ICAREUS OTT PLATFORM
OTT MIDDLEWARE TO MANAGE MULTIPLATFORM USER EXPERIENCE
Asset Management for VOD and Catch-up TV - Tools to ingest or upload content, repurpose it and to publish it on any platform.
Automated asset Transcoding to optimize the video content to any device with any network quality.
Channel Management - Linear channel or make your own playlist channel, API to import EPG data in multiple different formats.
Pay TV Package Management - Monetize your premium channels with subscription fees. Monetize your VOD content with subscription,
transactions or advertisements.
Subscriber Management - Manage your service subscribers on Icareus Suite or we integrate your CRM or BSS system through our open APIs
Ads Management - Manage Ads and Campaigns and monetize your content and service with display or pre-/mid-/post-rolls.
Device Management - Manage the devices on your service, group them or optimize the content used with each device type
Account Management - Tools to manage your own sub-service accounts or STB distributors and retailers
Reports and Analytics - Run reports and analyze the development and success of your services

11. MODULAR SOLUTION
SUBSCRIBER
MANAGEMENT
ASSET
MANAGEMENT
CHANNEL
MANAGEMENT
PAY TV PACKAGE
MANAGEMENT
CLIENT
API
APPLICATION
AND DEVICE
MANAGEMENT
OTT CLIENTS
EPG SOURCES
STREAM
SOURCES
BILLING
CAS
MANUAL
INGESTION
AUTOMATIC
INGESTION
CRM, BSS
CONTENT
MANAGEMENT
SYSTEMS
SOCIAL MEDIA
PLATFORMS
Live and File –based video
playout for multiplatform
Linear and on-demand package
management and integrations to 3rd
party systems
Ingestion, Management and
Publishing of on-demand content
Both administrative and end-user
access and profile management
Management of user
experience, application
features and devices
ANALYTICS
USERS
SETTINGS
APIs

12. UTILIZING THE
BEST 3RD PARTY
SOLUTIONS AND
SERVICES IN THE
MARKET
NO NEED TO INVENT THE WHEEL AGAIN
CONTENT: Channel streams, EPG
data and EPG solutions
CONTENT PROTECTION with DRM
solutions, services and token
protections
1
2
SET-TOP BOXES with Android or Linux
service environments
3
PAYMENT AND BILLING solutions
payment gateways, CRM and
merchant solutions4
CONTRIBUTION AND DISTRIBUTION
solutions and services
5

13. ICAREUS SUITE OTT PLATFORM HAS WIDE
ECOSYSTEM AND INTEGRATES EASILY
WITH 3RD PARTY SOLUTIONS THROUGH
OPEN APIS.

14. XML API
ON-DEMAND CONTENT
LINEAR CHANNELS
3RD PARTY USER
INTERFACES
MANAGING THE USER EXPERIENCE
SERVICES &
USER
EXPERIENCE
SMART TVS
SET-TOP BOXES
SMART PHONES
TABLET
DESKTOP
BROADBAND
NETWORK
CONTENT DELIVERY NETWORK
LOCAL CDN / STREAMING / EDGE SERVERS
LEGACY OPERATOR MIDDLEWARE
(OPTIONAL)
RECORDING / TRANSCODING / ENCODING / PACKAGING
DRM
DATA THROUGH API
VOD ASSETS
LINEAR CHANNELS
EPG DATA
DATA THROUGH API
.
VIDEO
PACKAGES MANAGER
DEVICES MANAGER
SUBSCRIBER MANAGER
LINEAR CHANNELS
MANAGER
ON-DEMAND VIDEO
MANAGER
TV APPLICATIONS
MANAGER
APPS
DATA
CRM / BSS SOLUTION
(OPTIONAL)
PAYMENT SOLUTIONS
DATA THROUGH API
DATA THROUGH API
VIDEO CONTROL
ICAREUS OTT ECOSYSTEM
ASSET MANAGEMENT
DATA THROUGH API
OSS SOLUTION
(OPTIONAL)
ACCOUNT MANAGER REPORTS
SERVERAPIs
CLIENTAPIs

15. 3RD PARTY SOLUTIONS AND PLATFORMS
OPEN APIS FOR INTEGRATIONS ON SERVER AND CLIENT SIDE
• DRM / Tokens: The content can be secured with tokens, secure
connections and DRM solutions depending on the security requirements and
the target device(s). Supported DRM technologies include ExpressPlay, MS
PlayReady, Marlin, Verimatrix, etc.
• Content Contribution and Distribution: Icareus can help to design and
build head-end solutions with leading IRD (Integrated Receiver Decoder),
encoder, transcoder and media server vendors like ATEME, ATX, Vantrix
and Wowza.
• Content delivery: Icareus can provide the full service including also CDN
distribution or then you can use your own CDN provider content distribution.
Ready integrations are for Edgecast, SunCDN, Arkena, Akamai and
Amazon.
• Video players: players are selected based on each customer case
demands including used end-devices, DRM, specific features like
TimeShifting between native players, Radiant Media Player, JWPlayer,
Exoplauer, Squadeo etc.

16. 3RD PARTY CONTENT
INTEGRATIONS ON SERVER AND CLIENT SIDE
• EPG: Icareus Suite supports multiple different XML version for
EPG data. Icareus can provide own Icareus EPG server for
extracting EPG data from DVB broadcast stream or then you can
use existing EPG data services.
• TV channels: Icareus has 3rd party partners that runs
contribution and delivery head-ends for TV channels as ready,
transcoded streams from streaming servers of even distributed
through global CDNs. The channel sortiment can include
channels all around the world from Asia, Europa, MENA and
North-America.

17. MONETIZE
WITH ADS AND
PAYWALL
DO YOU WANT TO MAKE BUSINESS WITH YOUR CONTENT?
High quality videos as
Pre- or Post –rolls to your
video service.
Customer, partner or
sponsor
ads.
1
2
Limit the access to Live- o
on-demand video content
with paywall.3

18. ADVERTISEMENT OPTIONS
AUTOMATE WITH AD NETWORK OR SELL YOUR OWN
80% of the Internet data is videos, so videos ads
are also in crucial role to monetize the content.
Video ads received from video networks are high
quality. Icareus can use any international video
ads network supporting VAST calls.
Using video ad networks is convenient for the
Icareus OTT service provider as there is no work
needed to generate ads revenues.
VIDEO AD NETWORKS OWN VIDEO ADS
However, if the Icareus OTT service provider has
resources or contacts to companies that could be
advertisers or sponsors, they can generate higher
revenue by selling own pre- and post roll video ads,
which accedes the revenue from the ad networks.

19. PAYMENT OPTIONS
Icareus OTT has built in support for some Credit card
payment, gateway, PayPal, Klik&Pay and pre-paid
cards / vouchers or we can use integrations with other
3rd party billing systems like CRM.COM or operator’s
own system.
On-demand videos or Live –channels and streams can
be packaged on Icareus OTT solution and can be set as
private and accessible only through the paywall.
The opportunities are almost countless as you can
charge for the access to video library, single video,
video service subscription, channel subscriptions,
access to single event etc.
Payment is done with PayPal, credit or debit cards or
even with Icareus voucher – codes that are sold with
cash or otherwise just given for the customers.
ICAREUS OTT WITH PAYWALL PROVIDES OPTIONS TO MONETIZE THE CONTENT
Invoicing
Vouchers
Icareus platform feature:
Integrations to other systems:
Payment options provided by other systems:

20. STB OPTIONS
ANDROID WITH HIGH OPPORTUNITIES OR SIMPLE LINUX
Versatile STB option supporting 3rd party apps like YouTube, Hulu,
Netflix etc.
User interface is customized based on the customer’s brand (colors,
images, logos etc.)
Android application environment provide more options for user interface.
Usually require MOQ or 500-1000 set-top boxes.
Economical option, but there are high quality differences between
vendors.
”One-purpose-box” ie. the user can access only to the service
provided by the OTT service provider.
Extremely robust and no need for SW updates.
No support for 3rd party apps like YouTube or Netflix that could
disturb user experience.
User interface is customized based on the customer’s brand
(colors, images, logos etc.)
Easy to purchase more set-top boxes in even 20 boxes.
ANDROID STB LINUX STB

21. ICAREUS OFF-THE SHELF OTT
APPS PROVIDES TESTED AND
CONVENIENT USER EXPERIENCE TO
DIFFERENT KIND OF SERVICES IN ALL
THE DEVICES WITH MILLIONS USERS
AND 15 YEARS OF EXPERIENCE.

22. SUPPORT TO EVERY IMPORTANT DEVICE ENVIRONMENT
ICAREUS WHITE LABEL OTT
MobileTablets DesktopSmart TVs STBs

23. ICAREUS OTT CLIENT FEATURES
THE MOST VERSATILE TV SOLUTION IN THE MARKET
• High-end user experience
• Fast UIs
• Animated transitions
• Eye appealing look-and-feel
• Key features
• Linear/Live channels
• EPG
• Favourite channels
• Start-over TV (restart channels)
• Catch-up TV (watching past TV programs)
• VOD
• TimeShift channel (Delaying TV based on timezones)
• DRM
• Apps
• Youtube
• Browsers

24. TEMPLATE TV & STB UI
FAST AND ECONOMICAL HIGH USABILITY USER EXPERIENCE
Icareus template Android STB application UIs with
customers’ customized look & feels (examples are shown
above). In addition to colors and form of menu’s it is
possible to configure the features of the user interfaces.
TEMPLATE ANDROID STB UI
Icareus template Linux STB application UIs with
customers’ customized look & feels (example are shown
above). In addition to colors and form of menu’s it is
possible to configure the features of the user interfaces.
TEMPLATE LINUX STB UI

25. TEMPLATE MOBILE, TABLET & DESKTOP UI
CONFIGURABLE AND CUSTOMIZABLE ON ALL DEVICES
High quality ‘template’ OTT applications
• Configurable to include features
based on customer’s service
• Customizable with service provider
brand (colors, images etc)
• High usability
Pros & Cons of template OTT apps
• Low set-up cost and economical to
maintain
• Fast delivery
• Robust apps
• Still lightly customizable GUI
Turnkey process to all devices
• Icareus configures the features
• Icareus customises the UI
• Icareus manages the QA process of
App stores
• Icareus publishes the app on Apps
stores or hosts on own server
• Icareus maintains and further
develop the apps during the service
For Desktop UI, Icareus OTT solutions offers
a Responsive web user interface is based on
that can be customized to meet the look & feel
of the customer brand. In addition only the
features needed and selected are published
on the service e.g. Video-on-demand, Live TV,
EPG, login, registration, subscriber account
and search are some of the main features.
DESKTOP UI
Likewise with the TV applications, the tablet and
mobile applications are based on Icareus’
template application to provide high usability with
economical costs. Stand-alone applications are
used to optimize the user experience, to bring
features that are not possible on browser
environment and to utilize the marketing aspect
through the App stores.
MOBILE & TABLET UI

26. CUSTOM STB & TV UI
UNIQUE AND TARGETED USER EXPERIENCES
• Custom App development as
Turnkey delivery
• The apps are delivered as turn-
key delivery including
application technical planning,
development, integrations,
testing, publishing and
maintenance
• Examples of deployed
applications
• Development capability on all
different platforms including
STBs, Smart TV, mobile,
tablets, desktop etc.
In addition to Android STB applications,
the custom user interfaces and
applications to Linux set-top boxes and
other end-devices.
CUSTOM LINUX STB UI
Optionally custom application development
services for the customers that want to develop
OTT applications based on own designs and
functions. Naturally that is more time consuming
and costs more.
CUSTOM ANDROID STB UI

27. CUSTOM APPLICATION DEVELOPMENT SERVICES
VALUE ADDED SERVICES
Custom app development as turnkey delivery
• Development of the custom value added service to differentiate OTT
service, gain customer loyalty and bring more revenue
• Value added are delivered as turnkey delivery including, app,
customization and maintenance
Examples of deployed applications
• News
• Weather
• Social media
• Voting
• Rating & liking
• Sports services
• Contextual EPG
• Etc.
Possibility to integrate Icareus’ other solutions
• Addressable TV
• Audience Monitoring

28. 1. Easy, fast and economical to take into use – No big projects or costs to start using the cloud service.
2. Flexible OPEX business model – Low set-up investments and OPEX based business model.
3. Monetization - multiple different monetization models including e.g. advertisements, subscription or transactions with credit card
payments, PayPal, pre-paid cards, vouchers.
4. Highly scalable and robust system – Scalable, both up and down with cloud architecture enables quick changes in
computing power.
5. Versatile Features - Modular and versatile platform allows the use based on customer’s needs either those are Live TV, catch-up TV,
time-shift-TV, Re-start TV, VOD, free, advertisement based or premium paid service.
6. TV quality systems – Not just Internet – Icareus’ systems has been in TV broadcaster production use since 2004, our solutions
meet the requirements of the TV world.
7. Robust environment - Icareus Suite runs on Amazon Elastic Cloud servers and uses leading CDN networks for global distribution.
8. Easy to maintain – whole service from the cloud, automated updates done by Icareus.
9. Open API interfaces for integrations – Integration to existing/available solutions to 3rd party platforms from CMS, CRM,
EPG, DRM and billing providers or to existing Client devices.
BENEFITS OF ICAREUS ENTERPRISE VIDEO
WHY COMPANIES SELECT ICAREUS OVER OTHER PLATFORMS?

29. Mr Toni Leiponen
Managing Director
e. Toni.Leiponen@icareus.com
m. +358 415015996
s. toni.leiponen
DON’T HESITATE TO CONTACT US AND WE WILL HELP YOU
TO HAVE THE VIDEO SERVICE YOU NEED:
Icareus Sales
e. sales@icareus.com
p. +358 9 22890801
Web. www.icareus.com
Extranet. http://extranet.icareus.com
LinkedIn:
Twitter:
Facebook:
Mr Mikko Karppinen
Director
e. Mikko.Karppinen@icareus.com
m. +358 415015993
s. mtkarppi
CONTACT DETAILS