The document provides a project report for redesigning the website of the Adult Literacy League. It includes an executive summary of the organization, objectives for the new site including increasing awareness and donations. The target launch date is end of June. Primary audiences are those needing services and those wanting to donate/volunteer. Competitors' sites are analyzed. The current site's content, perception, and areas for improvement are reviewed. The new design should have a compassionate look and feel with updated content and functionality like a CMS and forms. A content strategy outlines future content including a blogging and social media schedule. Wireframes and site maps are provided to visualize the new structure.

1. Project Report Page 1 of 13
Project Brief & Information
Architecture Report
For: [Adult Literacy League]
[https://www.adultliteracyleague.org]
Prepared On: [December 6, 2018]
Prepared By: [Jessica Gold]
Email: [jlgold@student.fullsail.edu]
Phone: [843.732.4748]

2. Project Report Page 2 of 13
Contents
Project Brief................................................................................................................................................. 3
Executive Summary ................................................................................................................................. 3
Objectives................................................................................................................................................ 3
Target Launch Date ................................................................................................................................. 3
Target Audience........................................................................................................................................... 4
Primary Audiences................................................................................................................................... 4
Competitive Analysis.................................................................................................................................... 5
Main Competitors.................................................................................................................................... 5
Competitive Advantage........................................................................................................................... 5
Current Site Review ..................................................................................................................................... 6
Perception ............................................................................................................................................... 6
Positive Features ..................................................................................................................................... 6
Areas for Improvement ........................................................................................................................... 6
Current Content Inventory ...................................................................................................................... 7
New Design & Functionality......................................................................................................................... 8
Look & Feel.............................................................................................................................................. 8
Functionality............................................................................................................................................ 8
Usage....................................................................................................................................................... 8
Content Strategy.......................................................................................................................................... 9
Content Outline....................................................................................................................................... 9
Content Publishing Schedule................................................................................................................... 9
Site Map Diagram.................................................................................................................................. 10
Wireframe ............................................................................................................................................. 11
Wireframe Idea for New Website…………………………………………………………………….…………………………………..12
References……………………………………………………………………………………………………………………………………………13

3. Project Report Page 3 of 13
Project Brief
Executive Summary
Briefly describe the company and the concept, product or service it provides.
The Adult Literacy League is a nonprofit organization that provides
opportunities for individuals and families in Central Florida to develop their
reading and writing skills.
The organization’s mission is to develop readers to build a strong and literate
community and workforce by providing free individual (one-on-one) and small
group literacy instructions, recruiting and matching adult learners with
volunteers, training literacy tutors, providing continuing education to tutors and
students through mentoring, training, and computer labs. The Adult Literacy
League additionally provides scholarships for learning materials and
curriculum, increases public awareness of literacy through community events,
and collaborates with a variety of community partners to provide a variety of
family literacy services.
The Adult Literacy League performs assessments for new students to get an
accurate feel of how far along they are in order to determine the best curriculum
and classes for that individual. The organization provides tutoring, over 50
weekly drop-in classes, and they teach parents and grandparents how to read
to their children, so they can instill knowledge in their children and be the child’s
first and most effective teacher. Additionally, they supply families with reading
and learning materials.
Objectives
List 3 goals the company has for the new website.
1.) Increase community awareness and gain more partnerships, and donations for their
nonprofit organization by increasing social media online presence on website
2.) Update blog and share personal success stories to help Increase involvement in program
with both volunteers and adults in need.
3.) Simplify/refine content and web design to make it clearer what to click on and how to
navigate the site, basically make it more user friendly.
Target Launch Date
Adult Literacy League would like to launch the new site by the end of June, so it gives the organization
plenty of time to get comfortable with the site before their busy season in August.

4. Project Report Page 4 of 13
Target Audience
Primary Audiences
List 2-3 primary audiences and their goals when visiting the site. What problems do the client’s
customers/prospects have that their business solves?
The primary audience for Adult Literacy League:
1.)People who need their services
Adults in Orlando area who are poor economically disadvantaged, indigent,
who have average or below average computer skills, and may or may not
speak English, with Spanish being a primary language for many. Families at
low literacy levels who have infants, children and youth in their households.
2.) People who want to donate or volunteer
People who want to donate or volunteer, generally middle income, have
average computer skills, and have an interest in building a stronger and
more literate community and workforce. Volunteers are generally educated,
patient, and willing to train.
They are looking for businesses that want to help build a strong and literate
community to partner with.

5. Project Report Page 5 of 13
Competitive Analysis
Main Competitors
Name 2-3 competitors and list their web addresses. Describe the strengths and weaknesses of
their sites. What features are lacking in the client’s current site that a competitor has?
Competitors: Florida Literacy Coalition & In-Home Tutors
Florida Literacy Coalition: https://floridaliteracy.org Strengths: Main menu organized
with several categories, and distinct call to action buttons, easy to navigate site, and Literacy
Newsletter sign up widget used on site. They have a donate now button in their main menu, and their
menu bar seems to be very organized. They promote their award at the bottom of the homepage to further advertise.
They also have an subscribe literacy email list, and Literacy news is displayed as well. They have a lot of content in
their menu including their annual program report. Easy to find content through organized navigation bar.
Weaknesses: placement of navigation main menu, Outdated appearance with outdated
widgets, and no visible blog on page. Vertical Navigation bar on left side of the site isn’t as effective as a
navigation menu on the top of the page, bland style, not extremely lively or modern. Appearance is outdated, and
their widgets and content appear outdated as well, including their social media icons. Also, they do not appear to
have a blog or one easy to find.
In-Home Tutors: http://orlando.inhometutors.com Strengths: modern, easy to read, stands
out lively & bold design, organized: The Orlando In-Home Tutors site has very clear organization and easy
to read fonts and coloring. The website design creates a simplistic style using white in the background and bold white
letters centered on the homepage banner. The site also has distinct social media icons to easily be able to see their
pages such as LinkedIn, Facebook, Twitter, and Google. The site also has distinct Call to Action buttons such as Call…
and “Request A Tutor”. The site is also very clear with what they offer with placing what they offer on the front-page
banner with keywords including Math, Reading, AP Classes, SAT/ACT. This site has distinct differentiators that stand
out and are easy to view on the homepage, “Easy to Work With”, etc... Additionally, they offer a newsletter to sign
up for. Weaknesses: Main navigation bar on homepage seems to be covered by picture banner partially,
main navigation menu not easy to view.
Features that are lacking that the other sites have: I think the Adult Literacy League could be clearer with what
services are provided on homepage in simple terms. I would use some of the design styles with the bold easy to read
fonts and colors from In-Home Tutors, and the banner reveal themes as something to possibly incorporate. The Adult
Literacy League could refine their site to make it simpler, with part of their target audience being adults that have
trouble with reading, read at a low level, or speak a different language. They could also have a newsletter sign up
option and a more organized and detailed main menu similar to the organization on the Florida Literacy website.
Competitive Advantage
List 3 key business strengths of the client that are advantages over the competition.
1. Years of experience being around since 1968, celebrating their 50th
Anniversary in 2018.
2. Big brands, Local and loyal partnerships, volunteers, and donors that help with expenses, give donations (money
and supplies), help spread awareness, and participate in community involvement within their organization. Big donors
such as Disney, Darden, Dollar General Literacy Foundation, Vistana, United Way, Universal Orlando Foundation,
and more.
3. Experienced Staff and board of directors dedicated to helping students improve their lives through literacy.
Established awareness of their organization, purpose, and mission within the community, and have positive success
stories.

6. Project Report Page 6 of 13
Current Site Review
Perception
What adjectives come to mind when you visit the current site?
Energetic, colorful, professional, lively, empathetic, detailed
Positive Features
What aspects of the current site work well and why are they successful?
Positive features include, descriptive content, navigation menu in good position and easy to view,
consistent color palette for the web design, easy to read typography.
Top navigation menus are more successful with being visible, “top navigation items are more visible
because they are always above the fold and are easier to find. Left navigation items are not
always above the fold because sometimes if you have too many items, some of them can get
pushed below the fold.” (A., 2016). A top navigation also conserves more vertical space
leaving more space for content.
I also like the logo and the story behind it with it being representative of their 50-year anniversary and
the slogan on the logo being catchy, “looking forward to the next chapter since 1968”. The colors
and typography complement each other, creating a consistent style with the design. “Warmer
colors such as the ones used create a soothing, warm, and creative” energy/feeling. (Turner,
2018). The typography used creates a professional appearance. I also like the event section
being displayed, and that the social media icons all working at the bottom of the website.
Areas for Improvement
What's not so great and why do you think that is?
Visitors could get lost amidst all of the content and feel confused as to what they should do/click on. The
“type of content you present sets a tone for you and your organization. If your content doesn’t present
the right information in a logical place, is hard to follow or tends to beat around the bush on important
information, then visitors will feel this way about you” and lose focus and interest. (Turner, 2018). The
amount of content and design could be overwhelming to someone who is at a low level of
literacy. “The way a Web page is organized can dramatically affect how a visitor feels while
they are there.” (Turner, 2018).
The homepage could be clearer about what services are provided and then have a place to click to find
out more detailed information. A clear home button in the menu might be helpful to less tech savvy
users. Menu categories could be refined.
Need more up-to-date content. The blog and social media content both could be maintained better with more
recent content and posts being displayed, and more information on success stories would also heighten the appeal
of being more involved in their programs.

7. Project Report Page 7 of 13
Images could have a higher resolution and be a little less blurry.” the type of content you present sets a tone for you
and your organization” (Turner, 2018). “A well-constructed image showing the product at its best, preferably
solving whatever problem its designed to solve will sell infinitely more than any clever description” (The Importance
of Images in Web Design, 2015).
Current Content Inventory
List the content that is currently on the site’s home page, about page, primary products/services
page, and 1-2 other pages. Include text, images, and multimedia.
Page Title Description of Content
Homepage Displays logo in top left corner, email info in top center, and phone
number and donate now button call to action near the top right side.
7 main menu options appear in top navigation menu bar in white font
with a bright pink background strip across the navigation menu.
Centered is a large sliding image banner with 4 different sections,
below that is some content, near the bottom is the what you can do
section with small icons and call to action buttons. Below is an event
list, blog area, testimonials, and small social media icons, another
call to action to be a tutor, and a newsletter sign up menu widget.
4 sections with what they provide, small icons to represent each
category in a bright pink color with a white background, and
descriptions and action buttons. Further below is more content about
the importance of literacy, programs offered, and a sign-up page
again at the bottom before the footer where certain navigation items
are located, social media, and contact info.
Displays options in menu for getting started, class schedule, and
paying registration fees, bulleted lists, bright pink banner with
message and contact info, content with a link for paying online,
google map for find us section. The top is a image banner displaying
shelves with books and a caption need help?
Categories include events, become a tutor, important info, and
support and wish list. Displays events that have links, the same
picture banner just from a different angle. (Image appears slightly
blurred) with Get Involved caption
Tutors section has similar/repeated pages from the Get Involved
pages. Payment/invoice widget for payment section, resources with
bulleted lists, links, printable sheets, report form for monthly
tutoring.
Lots of employee images/thumbnails, content, list of Donors and
partners using their particular Typography, or Logo
Contact form taking up a large portion of page, right hand side has a
banner with contact info including address, phone numbers, and
hours, and a Google map at the bottom

8. Project Report Page 8 of 13
A feature image appears above each post. A recent post widget,
social media share icon widget, Twitter feed widget all appear on
right side. A brief summary of the article below the main image with
the button “read more” below the description containing a link to the
full article, with several articles followed in the same format below
it. Tags, categories, pub. date, and comments appear with each
article.
New Design & Functionality
Look & Feel
Describe the new site’s desired look and feel by using adjectives and short phrases.
Compassionate stories and experiences, memorable, professional, experienced, trustworthy
Functionality
What functionality is needed on the new site (e.g., CMS, ecommerce, blog, forum, forms, search,
etc.)?
Updated Content: Blog and social media
CMS: Easy to use, able to easily update site and add content simple CMS option like WordPress
Functionality: refine menu/categories
High resolution images or galleries to help connect with audiences
Forms section
Social media share option on event pages too
Usage
What types of devices will the primary audiences use when accessing the site?
1. Web browser
2. Mobile phone
3. Tablet

9. Project Report 9 of 13
Content Strategy
Content Outline
List the content that should be added to the site in order to meet the goals of both the primary
audiences and the client.
Description of Content Type of Content
Updated blog Blog articles that are more current that have
images and links as well
Social media posts that are more current Posts, twitter, and Facebook feeds, social media
manager widgets all having posts less than 2
weeks old
Donors and Partners testimonials Text with links to their websites
Social media share icons in more places Widget for social media shares on all pages
Organized menu with forms section Links of printable forms
Content Publishing Schedule
List the recommended publishing schedule of content for the new website.
Daily:
1. Twitter updates (will appear under “Latest Tweets”)
Weekly:
1. 1-2 blog posts, 1-2 Facebook Posts
Monthly:
1. Longer blog post/article about new Literacy trends or case study or customer success
story
2. Email newsletter
Quarterly:
1. Webinar

10. Project Report Page 10 of 13
2. PDF eBook
Yearly:
1. Best Practices guide
2. New mobile application
3. Annual Report
Site Map Diagram
Insert image of the site map diagram of the recommended new structure of the website.

11. Project Report Page 11 of 13
Wireframe
Insert image of the wireframe of the existing home page of the website.

12. Project Report Page 12 of 13
Wireframe site ideas for a new homepage.

13. Project Report Page 13 of 13
References:
(2016, March 16). Top Navigation vs Left Navigation: Which Works Better?
Retrieved December 7, 2018, from http://uxmovement.com/navigation/top-
navigation-vs-left-navigation-which-works-better/
The Importance of Images in Web Design. (2015, June 10). Retrieved November
26, 2018, from http://www.thoughtmechanics.com/the-importance-of-images-
in-web-design/
Turner, L. (2018, July 24). The psychology of Web design: How colors, typefaces
and spacing affect your mood. Retrieved December 7, 2018, from
https://thenextweb.com/dd/2017/11/08/psychology-web-design/