Slides from our team teaching presentation #howtosocialtv in #NewhouseSM4. How apps like Get Glue are changing the way we watch TV and what companies like Bravo are doing to capitalize on the trend.

1. #howtosocialtv
Amy Khuu | @AmyKhuuSU
Charlotte Lipman | @calipman91
Jessica Loveless | @jllovele
Nicole Wageck | @nicwageck

2. Social TV refers to technologies surrounding television
that promote communication and social interaction
related to program content.
What is social tv?
#howtosocialtv

3. What is second screening?
• Watching television (or movies) while using a
smartphone or tablet
• Interacting online about the content they are consuming
• Controversy - What if first screen is tablet/smartphone?
#howtosocialtv

4. Background/Literature Review
#howtosocialtv Click the image to go to the pearltrees site.#howtosocialtv

5. "How to" Social TV
Old School
- Follow hashtags
New School
- Download
the apps
#howtosocialtv
#howtosocialtv

7. Real Time Analytics: Trendrr
#howtosocialtv
@Trendrr
#howtosocialtv

8. @MrDavidHo
David Ho: Director Client Insights &
Communications at Trendrr
" Trendrr goes much deeper into understanding
HOW people use devices ,
WHERE they tweet from, and the
SENTIMENT of the conversation.
All of these elements give TV and media professionals a
better way to measure and value their audiences."
#howtosocialtv

9. 1. Understand how audiences engage with TV
o different services (Facebook, GetGlue, Viggle) elicit
different behaviors from viewers.
"Networks and brands must understand which services their audiences use and
how they engage with them in the order to optimize their campaigns. "
2. Use Hashtags
o helps to centralize the conversation and increase viewer
engagement.
o Trendrr allows brands visibility into promoted or organic
hashtags and adjust their promotions accordingly.
3 TIPS TO BOOST YOUR ENGAGEMENT:
#howtosocialtv

10. 3. Target Top Influencers
o Trendrr uses Klout to identify top influencers and
see who is driving the conversation.
" Targeting these people to become brand advocates by giving them
special access to content or engaging them one on one can help
boost engagement. "
3 TIPS TO BOOST YOUR ENGAGEMENT:
#howtosocialtv

11. Social TV Landscape: Weekly Digest
#howtosocialtv
#howtosocialtv
@SocialTVdigest

12. Case Study - Get Glue
#howtosocialtv
#howtosocialtv
@GetGlue

13. #howtosocialtv

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17. Case Study - on USA
150,000 Twitter mentions
22.4 million impressions
12 trending hashtags
Trended for nearly 12 hours
straight
#howtosocialtv
#howtosocialtv
#PsychSlumberParty
@Psych_USA

18. #SocialSector, #HashtagKiller
Interactive episodes of Psych that exist
primarily on a second screen. Fans
digitally engage with characters to solve
crimes. Utilization of Social Samba
platform technology. (for Hashtag killer)
354,104 unique visitors (17% of existing fans)
455k Facebook shares with 59M friends
361k Twitter shares to 19M followers (est.)
60% of users have returned 4+ times
18M total min spent in-story (14.2 min/visit)
15% of users engaged daily over the 7 weeks
http://industry.shortyawards.com/nominee/4th_annual/J/psych-hashtag-
killer
Case Study - on USA
#howtosocialtv
#howtosocialtv
#SocialSector, #HashtagKiller
@Psych_USA

19. - Social buzz does not always correlate with ratings
- Case study: (@BravoWWHL/@BravoAndy)
- You need to know your audience
Ali Gennaro - @AliGennaro
Manager of Program Strategy @
"TV will not stop being the first
screen...second screen will
enhance the first"
Bravotv on Vine
#howtosocialtv

20. - It all starts with compelling content, ex: Fallon/Kimmel
- Second screen phenomenon vs. second screen
- Capitalize on social conversation
Ed Hersh - @storycentric
Chief Creative Officer @
"One size fits all does not apply"

21. Jeff Kaczmarczyk - @JKacz
Sr. Associate, Digital Distribution @ PBS
#howtosocialtv
Real time marketing meets social TV

22. What's next, according to Paul Mcgrath
@paul_mcgrath
Senior Producer, Interactive, Unscripted, Studio and Live programming
Show's apps may be more successful than Twitter
(everyone has access to a webpage)
#howtosocialtv
#howtosocialtv

23. 2013 Social TV Predictions
• Second Screen apps will gain more
dedicated users.
#howtosocialtv
#howtosocialtv

24. 2013 Social TV Predictions
• The second screen will become the first screen
• TV everywhere will lead to new social solutions
• Real time screens
#howtosocialtv
#howtosocialtv

25. 2013 Social TV Predictions
• More interactive social tv apps
• Social TV Games become part of a broader
social tv strategy.
• NHL Preplay App

26. 2013 Social TV Predictions
• Twitter TV
• Viacom, NBC, Comcast
• Stream videos
#howtosocialtv
#howtosocialtv

27. Conclusion
• Social TV is an umbrella term that covers a
wide range of activities and ways to view TV
• Second screening applies to tablets and
smartphones in addition to computers
• Its all about interaction and conversation
#howtosocialtv
#howtosocialtv

28. Q&A
Tweet at us with #howtosocialtv and we’ll be
sure to get back to you with a reply!
#howtosocialtv#howtosocialtv

29. Thanks for listening!
#howtosocialtv
#howtosocialtv