2. Agenda
● Issues & Analysis
● Value Chain Analysis
● IT for Sales and Marketing
○ Systems
■ Website
■ Social Media
● IT for Operations: Vehicle Maintenance
● Human Resources
○ Reach
○ Current Hiring Process
○ Turnover Reduction
● Recommendations
4. Value Chain Analysis
● Developed by Michael Porter in 1980
● Series of value-adding activities
● Highlights where competitive strategies can
be utilized
● Pinpoints areas that can benefit from
information technology
Attract Provide Maintain
5. IT for Sales and Marketing
Systems
○ Website
○ Google Analytics
○ Google Adwords
Social Media
○ Yelp
○ LinkedIn
○ Facebook
6. Website
● A location connected to the Internet that maintains one
or more pages on the World Wide Web
● Three
characteristics
are:
○ Reach
○ Richness
○ Navigation
7. Website Feedback & Recommendations
● Update the website on a regular basis
● Combine web pages together
● User friendly
8. ● Analytics
● Track website
activity
○ Site reach
○ Time on site
○ Most view pages
○ Free
Google Analytics / AdWords
AdWords
● Pay-Per-Click
● Measurable
○ Scale to budget
● Competitive
○ Most relevant
only
9. Google Feedback & Recommendations
● Sign up for Google Analytics
● Pick relevant keywords for Best
Delivery
● Make adjustments to website to
become competitive
10. Advantages of Social Media
● Used as a platform for creating &
sharing information
● Relies heavily on m-commerce
● Cost effective
● 80% of American adults are online on
a daily basis
● 60% of American adults use social
networking sites
11. Yelp
● Website and App that posts reviews
○ Services
■Links, photos, analytics
○ Yelp Ads
■Pushes page to top of search list
■Pay per click
●Company sets budget
12. Yelp Feedback & Recommendations
● Add additional information
● Request reviews
○ Offer incentives for reviews
○ Survey Monkey
● Set budget for Yelp Ads
13. LinkedIn
● Professional social media site with approx. 259 million users
● Promotes business-to-business interactions
● Platform for applicants and businesses looking for positions
and potential employees
● Form of free marketing for companies wanting to portray
their mission, vision and goals to the business world
14. LinkedIn Feedback & Recommendations
● Redesign and update LinkedIn page
● Build connections with employees and
customers
● Utilize awareness to attract new
customers
● Develop job offering ads
15. Facebook
●Over 1.2 billion
users
●874 million mobile
users
●Growth rate of 22%
year-over-year
● Several small businesses have successfully utilized Facebook
○ Recruit Military
○ Coconut Bliss
○ Hostel World
16. Facebook Feedback & Recommendations
● Create Fan Page
● Keep information updated on profile
● Post interesting statuses to draw
attention to profile
● Add friends and invite to like/share your
page
17. Recommendations
IT Sales and Marketing
● Keep all information updated regularly
○ Post often on social media
● Consider outsourcing marketing
18. IT for Operations
Vehicle Maintenance
•Vendor portal with secure login
•Customizable dashboards and
reports
•Cost tracking and repair
histories
•Inventory control tools
•Mobile solutions with
barcoding technology
•Starting at $40/user/month
•Completely web
•Access from any internet
enabled device
•Unlimited users
•Easy to import/export data
•Limited access depending on
needs from the software
•Email alerts
•$69 per month
eMaintFleetio
19. IT for Operations
Vehicle Maintenance Cont’d
MyRig
•Daily inspection
•Upload photos
•Reports of maintenance issues
•Trip reporting
•Damaged goods reporting
•Provides information regarding
the condition of the vehicle
•$15/user/month
Fleetmatics
•Web Based
•Alerts when service is needed
•Driver ID
•Keep historical records of all
servicing
•Eliminate paperwork
•Tracks driver behavior
•$35/user/ month
22. Human Resources:
Hiring
● More friendly & inviting
● Do’s before the don'ts
○ More of a positive environment
● Meaningful Dialogue
○ Show appreciation towards new hire
○ A sense of trust
○ Should always be face-to-face
○ Help develop a close relationship
23. Human Resources:
Hiring cont.
● Implement flexible benefits
package
● They can offer:
○ Insurance
○ Vacation
○ Retirement savings plans
24. Human Resources:
Retaining
● To reduce turnover rate: (INC.com)
● Company culture
○ Clarifying company values
○ Create a purpose
○ “WOW” Factor
25. Human Resources:
Retaining
● Implement an Incentive plan based
off: Company goals
■ Effective
■ Productive
○ Days without getting injured
○ Days without damaging a truck
26. Conclusion
● Marketing
○ Use social media sites to their full capabilities
○ Keep the information accessible and up-to-date
● Vehicle Maintenance
○ MyRig can keep the drivers on track and the
dispatchers accountable
○ MyRig will help Best Delivery cut down on costs from
unforeseen repairs.
● Human Resources
○ Implement a deeper integration of their culture for
employees
○ Attract better employees with benefits and incentives
