Are you interested in learning how to sell Health Insurance Products during Health Care Reform? The health insurance industry has changed and Agent Pipeline's Experts can provide you the Basic Knowledge of Health Care Reform with this simplistic approach to selling on the Marketplace.
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Today’s Agenda
Who is Agent Pipeline
The Basics of the Affordable Care Act
Plan Benefit Specifics
Carriers Available by Market
Ways to Complete Enrollments
What is the Opportunity?
Why Agents Choose Agent Pipeline
Next Steps to Success
Q&A
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Who is Agent Pipeline?
• Founded in 1988
• Original focus was on Individual & Group Health
• Senior Market Expansion in 2001
• Began developing a National Footprint in 2002
• Launched ACA Division in 2010, Small Group Division in 2013
• Named #1 National Marketing Organization with Multiple Carriers
• Size & Scope
• 105 Employees
• 30,000+ Licensed Agents
• 61,000+ Agent Contracts Processed
• 215,000 Medicare Advantage Enrollments
• 133,000 Medicare Part D Enrollments
• $91 Million in Medicare Supplement Production
• $333 Million in ACA Production
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Who is Agent Pipeline?
Sales Teams
• Works to perform weekly market analysis &
reviews
Agent Services Division
• Assist with contract processing, ordering
supplies, and commissions
Marketing Team
• Provides immediate updates on new products
& important announcements
Compliance Department
• Industry Leading division providing GA
Compliance Toolkits & Oversight
Telesales Division
• Maintains 9 Satellite Locations; employs 10
internal & 122 external agents
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The Basics of the Affordable Care Act
Understanding the Law
• The Patient Protection and Affordable Care Act (PPACA) was written in 2010 to
reform the Healthcare System by providing more Americans with Affordable
Quality Health coverage
• Essential Health Benefits are required in all plans
• No underwriting, pre-existing conditions are now accepted
• 100% Coverage on Preventive Services & Immunizations
• Extended Dependent Coverage Up to Age 26
• Requirement of Individuals to maintain Minimum Essential Coverage starting in
2014
• Penalties for not having Qualified Health Coverage
• Introduction of Subsidies (Tax Credits) and Cost-Sharing Credits
• Creation of Healthcare.gov – “On Market” vs. “Off Market”
• Regulation on Insurance Premium Increases
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The Basics of the Affordable Care Act
The Top 5 Things You Should Know
1. Open Enrollment Period is the only time a client can enroll in a plan, unless they have a
“qualifying life event”
2. Subsidies are available to anyone
under 400% of the FPL; additional
credits known as “cost-sharing”
are available to those under 250%
of the FPL
3. “On Market” is the only way to obtain
qualification for subsidies
4. Short Term Medical or other ancillary plans will provide coverage, but not qualified
coverage to avoid the penalty
5. Plans are classified by “Metal Tier” – Bronze, Silver, Gold, Platinum
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ACA Definitions
Health Insurance Marketplace
• Online tool to compare & enroll in ACA health plans
• State Based Marketplace or Federally Facilitated (Healthcare.gov)
On Marketplace vs. Off Marketplace
• On Marketplace – premium tax credits & cost sharing credits
• Off Marketplace – guarantee issue, no “credits”
Guarantee Issue
• No underwriting, no declines.
• Rate ups are now based on age, location, family size, Smoke (up to 50%)
Enrollment Periods
• Open Enrollment Period – November 1st, 2015 – January 31st, 2016
• Special Enrollment Period – February 1st, 2016 – October 31st, 2016
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The Basics of the Affordable Care Act
Qualifying Life Events
• An event that allows individuals to change or enroll into an
ACA plan outside of the Open Enrollment Period
• Change in marital status
• Adoption of a child
• Birth of a child
• Relocation
• Loss of coverage
• Entitlement to Medicare/Medicaid
• Change in income
• Employment Status
• Judgements, decrees, or orders
• Aging off of parent’s plan
• Citizenship
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The Basics of the Affordable Care Act
Essential Health Benefits
‐ Outpatient & Inpatient Care
‐ Emergency Care Coverage
‐ Maternity Coverage
‐ Mental Health & Substance Abuse Disorder Services
‐ Prescription Drug Coverage
‐ Physical & Occupational Therapy
‐ Speech-Language Pathology, Psychiatric Rehabilitation
‐ 100% Coverage on Preventative Services
‐ Lab Tests & Services
‐ Pediatric Services; including dental & vision for children
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The Basics of the Affordable Care Act
Grandfathered Plans
• Individual and group coverage in effect before March 23, 2010
• Must comply with certain ACA provisions
• Plans may voluntary enhance benefits (now including preventive services)
• If any major plan changes are made, lose grandfather status
Opportunity in 2016: Grandfather conversions, moving individuals into ACA
plans that now include the essential health benefits
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The Basics of the Affordable Care Act
Subsidies & Cost-Sharing Credits
‐ Based on the cost of the second Silver plan (benchmark)
‐ Clients under 400% of the Federal Poverty Level will qualify for
some type of subsidy
‐ Clients under 250% of the Federal Poverty Level will
additionally receive a credit to assist with out-of-pocket and
co-insurance costs (enhancing gold plans to platinum)
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The Basics of the Affordable Care Act
Training & Certification
• Training is required to sell “On Market” (subsidy
eligible) plans
• Facilitated by CMS for Federal Marketplaces,
Facilitated by DOI or third party for State Based
Marketplace– includes training modules and an
identity verification section
• Receive your FFM User ID & Certification of
Completion (must provide to carriers in order to
receive compensation on your plans sold)
• Certificate of Completion is not required if you
are selling “Off Market” (direct from carrier)
plans or supplemental plan options
• Official Marketplace Training for 2016 OEP begins
July 15, 2015
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Plan Benefit Specifics
An additional plan classification is a
“Catastrophic Plan”.
• Must be under the age of 30
• And/or must receive a financial
hardship to qualify
• In order to complete enrollment
documentation must be provided
• Less than 60% coverage on costs
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Ways to Complete Enrollments
1. Healthcare.gov
• Complete subsidy eligibility application
• Wait time is usually 45 minutes
• Create a client account & identity verification
2. Direct with the Carrier
• Complete on Agent Portal
• Redirects over to Healthcare.gov
3. Agent Pipeline’s Exclusive ACA Enrollment Platform
• Enrollment time takes 10-15 minutes
• Bypass Healthcare.gov; directly into verification
• Keep track of client applications
4. Over the Phone
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Market Confusion
• Only 18% of people can define “The Affordable Care Act”
• 83% of those eligible for Medicaid expansions are not aware
• 56% of employers dropped sponsored coverage to create
subsidy eligibility for their employees
• 72% of those surveyed said their insurance agent is their “Most
Trusted” source for questions regarding Health Care
Reform/ACA.**
**Source: eHealth – Small Employer Health Insurance Study
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What is the Opportunity?
Agent Commission: 5-10%
Sample ACA Premium: $10,000 (Family of 4)
Commission (at 7%) = $700
Total Commission at:
• 25 Enrollments = $17,500 (2 per week during OEP)
• 50 Enrollments = $35,000 (4 per week during OEP)
• 100 Enrollments = $70,000 (8 per week during OEP)
• 200 Enrollments = $140,000 (16 per week during OEP)
Average Agent : $35,280 total commissions on ACA sales (60 enrollments)
Top Agent: $235,200 total commissions on ACA sales (400 enrollments)
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• Roughly 15% of the US population is 65 and older*
• 85% of 318 million individuals need some type of health plan
• ACA Health, Group Health, Short Term Medical
*Source: Census.gov
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Why should you sell ACA Products?
Guarantee Issue – No more underwriting
No rate ups, riders, or exclusions
Standardized Plan Options
80% of individuals qualify for subsidies
Simplified Application Process
Full Commissions on Subsidized
Penalties for not having Qualified Health Coverage
• Penalties start at 2.5% of MAGI in 2016
Employer Coverage Ending or Changing
Less Restrictive Marketing Regulations
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Why Agents Choose Agent Pipeline
• 27 Years of Serving Agents
• National Leader in ACA & Medicare Sales
• Business Consultants
• Local Trained Market Experts
• Agency Building & Individualized Growth Plans
• Local GA Partnership Opportunities
• Lead & Marketing Programs
• Robust Agent Support Structure
• Compliance Reviews & Assistance
• Industry Leading Product Education & Training
• Online Contracting System
• Online Quoting & Enrollment Tools
• Top Commission Contracts Available
• Open Release Policy
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Next Steps to Success
1. Contact a Regional Sales Consultant following the presentation
2. Get Contracted Before July 31st and be qualified for leads, retail opportunities,
bonus programs, and marketing support
3. Talk about your individualized growth plans & marketing options
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