We provide you with research into the UK's digital marketing recruitment industry | Tested Digital Expert Ltd 2015

1. THE DIGITAL
MARKETING
RECRUITMENT
INDUSTRY
Tested Digital Expert Ltd

2. Background:
 The Digital Marketing “revolution” has burst into the
marketing and recruitment industry. It has been deemed
as the new economic boom approach; fast replacing
traditional marketing firm’s so heavily used to rely on.
The future of digital marketing is expected rise at an
exponential rate as research has illustrated that in the
past 3 years e-commerce has grown at 10 times the rate
of retail sales. Additionally, the rise in marketing
automation means there has been up to a 25% increase
in the number of jobs in the digital marketing industry.
So, with digital marketing employment dynamically
flourishing, surely there must also be problems?

3. Research:
 Marketing professionals have also admitted they
felt overwhelmed and isolated by the sheer
complexity of their work. 72% of managers felt
their job complexity had increased within the last
year; this could be due to many factors such as
the exponential increase in new technology (e.g.
SEO, conversion rates etc) thus having to learn
about new processes, problems and solutions.
This is why training programmes for traditional
marketers is so necessary in this fast paced
industry.

4. Research:
 Additionally, research from the Online Marketing Institute has
illustrated that around 75% of marketing managers reported
that having sufficient digital marketing skills were essential
when hiring. However, a significant number (30%) of
managers had difficulty distinguishing between candidates
who possessed the right digital skills and those who did not.
Meaning, recruiting new digital candidates is difficult as there
is no guarantee of their level of knowledge, consequently
managers may promote marketers within the organisation as
opposed to screening new candidates, based on the level of
difficulty when hiring in this industry. In return this is restricting
the level innovation and new development occurring in those
particular organisations.

5. Our Aim:
 In addition, only 10% of these global ad agencies used tests
to measure digital marketer’s existing knowledge and skill
set. Thus meaning there is a serious need for reliable and
trusted organisations that offer tests for marketers to verify
their level of digital skills.
 That is precisely what we at TDE Ltd specialise in. We offer
more than 15 000 highly skilled questions, adapted to test
digital marketing firms and job seekers in order to provide
them with reliable proof of their skill level. In return this will
make applying for jobs and marketing recruitment much
easier.

6. References:
 http://www.marketingmagazine.co.uk/article/1230224/uk-
digital-industry-attract-right-people-fulfil-its-potential
 http://www.thedrum.com/news/2014/11/18/34-digital-
marketing-managers-say-their-bosses-don-t-get-digital