1. Down Home Advertising
Jessica, Jordan, Makayla, Hillary
Advertising
Campaign for the
City of Poplarville
April 15th, 2015

2. Introduction
 Three month campaign
 We have included:
1. Flipsnack
2. Radio ads
3. Billboard
4. Animoto
5. City logo design along with a brand
platform and slogan.
6. T-shirts, Bags, Hats, and bumper stickers all
representing the logo and slogan.

3. Logo, Slogan, Brand Platform
Design- your life, Build- your dreams,
Enjoy- this town !!!
According to
 www.governing.com/topics/,
***McEachern explains, a brand,
“is what they say about you
when your not around.”
 Graphic Design-$25/hour,4hrs=$100
 Locally done At JuJu’s T-shirt prinitng
 Brand platform- the force behind all messaging efforts for the city:
“For those seeking to design their life and build their
dreams, Poplarville Mississippi is where southern hospitality
is at its best so you can enjoy this town, while being only
about 45 minutes from almost anywhere, including New
Orleans, LA, Hattiesburg, MS and the Mississippi Gulf
Coast, so even your biggest endeavors can be rewarded.”
Mississippi’s Blueberry Capitol

4. Example for Merchandise
 Ideas for merchandise to be branded with
logo (T-shirts)
 24 shirts with a four color process will
cost $11/shirt
 Plus $40 screening
 Total= $304
 The more shirts
the less expensive***
 Locally done at JuJu’s
Follow your heart
is where you can
start

5. Vista Print Merchandise
Hats- 20 @ $9.74 / sell @ $15.99
Bags-20 @ $8.45 / sell @ $17.99
Bumper stickers- 50 @ $2.60 / sell @ $6.00
Total= $506.77
• Merchandise to be sold at Blueberry Jubilee
and area businesses
• All profit will be used for future campaign
costs.

6. Flipsnack
 Two flipsnack pages:
 One to target families and shoppers
 One to target businesses to come to
Poplarville !
http://www.flipsnack.com/FDA899FEFB5/
poplarville-people-poplarville-
business.html
 Total cost= $ 72 for three months

7. RATE CARD
WZKX
60 second commercials
11/13/14
MONDAY – FRIDAY
5AM - 10AM * $65 (30 sec) $48
10AM - 3PM * $60 (30 sec) $45
3PM - 7PM * $60 (30 sec) $45
7PM -12 MID * $20 (30 sec) $15
5AM - 7PM * $60 (30 sec) $45
5AM -12MID * $40 (30 sec) $30
12 MID - 5AM * $12 (30 sec) $8
^^^^^^^^^^^^^^^^^^^^
LIVE :60 COMMERCIALS $90
^^^^^^^^^^^^^^^^^^^^
SATURDAY 10AM-7PM * $48 (30 sec) $32
SUNDAY 10AM-7PM * $24 (30 sec) $18
^^^^^^^^^^^^^^^^^^^^
WZKX RATES ARE SUBJECT TO CHANGE BASED ON AVAILABILITY, SUPPLY AND DEMAND
WZKX 107.9
COVERAGE MAP

8. Reach and Target for Kicker108
 52 % OF COUNTRY LISTENERS ARE FEMALE
 48 % OF COUNTRY LISTENERS ARE MALE
 A GREAT BALANCE OF LISTENERSHIP
 53 % EARN $50,000 OR MORE
 25% EARN $75,000 OR MORE
 LISTENERS WITH MONEY TO SPEND
 37 % ARE WORKING WOMEN
 DECISION MAKERS, MONEY SPENDERS
 92 % GRADUATED FROM HIGH SCHOOL
 MORE LIKELY TO BE EMPLOYED WITH MONEY TO
SPEND
 55 % ATTENDED COLLEGE
 MORE AFFLUENT, BETTER JOBS
 77 % LOGGED ON TO THE INTERNET PAST MONTH
 KEEP UP WITH TECHNOLOGY & USE IT
 86% LISTEN TO RADIO ON AN AVERAGE WEEKDAY
 100% LISTEN TO RADIO DURING A 7 DAY WEEK
 YOU CAN REACH COUNTRY LISTENERS EVERY DAY!

9. Kicker108 Radio Advertising
 Friday, May 22nd and Monday May 25th -Is the
stress of work and the big city life bringing you down?
Are you ready for a weekend retreat or looking for a
quite place to get away? Poplarville, Mississippi gives
the small town feel while offering the best of main
street shopping, southern foods with a Cajun twist
and quaint little inns. This is surely a town you don’t
want to miss.
 Friday, May 29th-Design, Build, Enjoy!! Follow your
heart, Poplarville, Mississippi is where you can start!
Come enjoy this town with us on June 13th from 8am
to 4 pm for our annual Blueberry Jubilee, come get a
taste for what Poplarville's all about!!!
 Will run 5am-7pm
 Total= $135.00

10. Kicker 108 Radio Advertising
 Monday June 8th, Wednesday June 10th, Friday
June 12th @ $135 -Join us for the Blueberry Jubilee
and you will see our small town shopping and our big
hospitality!! June 13th 2015. Be here by eight you
don’t want to be late!! All events end at 4 pm. Down
Town Poplarville, on Main Street!!! (run once a day)
 Wednesday, July 1st @$45 From our quaint little
inns to our southern food with a Cajun twist,
Poplaville Mississippi is a town you don’t want to
miss. Located only about 45 minutes from
Hattiesburg,MS, the Mississippi Gulf Coast, and New
Orleans, LA. Come by for the Fourth of July and say
“Hi”!!!
 Both run 3:00pm to 7:00pm
 Total $180

11. Kicker108 Radio Advertising
 Saturday July 4th, (run twice) @ $64- -
Design your American life, Build your
American dreams, Enjoy this American town!
And you can do it all in Poplarville Mississippi,
centrally located only about 45 minutes from
Hattiesburg, New Orleans and the Mississippi
Gulf Coast. Freedom is nothing else but a
chance to be better. Be better !!! Happy
Fourth of July from Poplarville Mississippi!!!
Airs from 10:00am to 3:00pm
 Live 60sec. Morning Show with Mayor,
Friday July 10th . FREE!!!
 Total= $64

12. Billboard
 Our billboard will be located on interstate
59 one mile before the Poplarville Necaise
exit; exit 27
 According to Lamar Ad., this billboard is
projected to get 112,000 views, reaching
71.6% of viewers in four weeks!!!
 Size will be 14X48
 Cost for Advertisement= $1000.00

13. Mississippi’s Blueberry Capitol
Follow
Your Heart
This is a
Great Place
to Start!!!
http://poplarville.org/
Stop by Exits
27 and 29

14. Animoto
 Targeting family’s to come to Poplarville
 Telling businesses why business is good in
Poplarville Mississippi!
 Advertising the blueberry jubilee to get
shoppers, family’s and business people in
Poplarville to see all that the town has to
offer!!!
 Shown three months (May, June, July)
Total= $117 for three month plan plus $15
to boost $5/month = $132

15. Animoto Video Example
 https://animoto.com/play/IEBJdZKlpdyDA
MjcpSFf0g date to post= May 1st, 2015
 https://animoto.com/play/GRrePI4B8IYaq
yv1ThjJxA date to post = May 18th, 2015
 https://animoto.com/play/K7VuCwTACidF
E0hGPESZPA date to post= June 15th,
2015

16. Managing Budget
 Flipsnack=$72
 Radio AD= $379
 Billboard= $1000 (4week advertisment)
 Animoto=$132
 Graphic design logo=$100
 Shirts=$304
 Merchandise from vista print=$506.77
 Agency fee=$506.23
 Total Price=$3,000