Copywrote and provided high level creative direction for a 2 page brief highlighting KSPs of Qualcomm's AllPlay offering.

1. No work. All play.
Experience the freedom of wireless whole home audio
Qualcomm® AllPlay™ smart media platform gives you the ultimate
freedom in wireless whole-home audio. With AllPlay, you can use your
smartphone or tablet to custom stream high-quality music from your
own collection, or from popular music services, throughout your home
on your favorite speakers powered by AllPlay.
Enjoy music the way it was meant to be
enjoyed, with high-definition sound
Get distinctive high-resolution sound in every room of
your home with wireless speakers and audio accessories
powered by AllPlay. AllPlay delivers high-definition
192 kHz/24 bit lossless audio quality over Wi-Fi
throughout your entire home.
Give your music the treatment it deserves.
Unleash the power of wireless sound
throughout your house
Place your wireless speakers powered by AllPlay
wherever you want without worrying about range.
Open up any AllPlay compatible app, connect to
Wi-Fi, and within moments you’re streaming music.
It’s just that easy to get your groove on.

2. Cloud: Stream music directly from
the cloud (i.e. Rhapsody, Napster,
TuneIn, SomaFM, and more)
Digital Media Server: Music
stored on a local media server
Local Source: Content stored
on your device (i.e. downloaded
or owned audio files)
Easily control your tunes with your
smartphone or tablet
Create multiple zones of speakers, setting the tune and volume for each.
Play your custom playlists and stream one party mix house-wide or
different mood music to every room.
AllPlay puts the power in your hands.
Share the music and the love
with your friends, with easy joining
Bring your friends into the mix. All they need is a smart device and an AllPlay compatible
app to connect and share music to your wireless speakers. Create a playlist together,
or let them run the show in one of your speaker zones, the choice is yours.
AllPlay helps you play nice with friends.
Stream music from the cloud, or your device
Stream music over Wi-Fi from popular music service providers, from your device, or from your digital media
server to any brand of AllPlay enabled speaker or accessory.
Enjoy any tunes, anywhere, with AllPlay.
Qualcomm AllPlay is a product of Qualcomm Connected Experiences, Inc. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States, and other countries and used with permission.
AllPlay and the AllPlay icon are trademarks of Qualcomm Connected Experiences, Inc. Other products and brand names may be trademarks or registered trademarks of their respective owners.