Learn the importance and benefits of content marketing and how to successfully create content to improve your strategy.
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Jessie Johnson
404.445.8035
Jessie@imcadagency.com
2. CONTENT MARKETING IS THE ART OF CREATING
HELPFUL, ENJOYABLE CONTENT TO
COMMUNICATE AND INFORM YOUR AUDIENCE.
THE GOAL OF CONTENT MARKETING IS TO
ATTRACT NEW LEADS.
WHAT IS CONTENT
MARKETING?
3. 1. DRIVES TRAFFIC TO YOUR WEBSITE
2. BUILDS RELATIONSHIPS WITH YOUR AUDIENCE
3. ESTABLISHES AUTHORITY
WHAT ARE THE
BENEFITS CONTENT
MARKETING?
4. 1. DRIVES TRAFFIC
TO YOUR WEBSITE
Content marketing gives you the
opportunity to bring new traffic to your
website. This is the best way to convert
strangers into leads.
5. 2. BUILDS RELATIONSHIPS
WITH YOUR AUDIENCE
Content Marketing helps build relationships with your audience
and potential customers. Maintaining a relationship with your
audience is what converts them into leads, customers, and
promoters.
6. 3. ESTABLISHES AUTHORITY
Creating consistent, relevant content for your
target audience will establish authority within that
space. This positions your brand to be trustworthy
and stay top of mind.
Plus, customers that trust you are more likely to
do business with you.
7. 1. KNOW YOUR TARGET AUDIENCE
2. CREATE CONTENT THAT IS
RELEVANT, VALUABLE, AND
ENJOYABLE.
3. POST CONSISTENTLY
HOW TO CREATE
SUCCESSFUL CONTENT
8. 1. KNOW YOUR
TARGET AUDIENCE
Knowing your buyer's persona and where
they are in the buyer's journey is crucial
when creating content. Without it, you
will no know where to focus your time or
how to target your ideal customer.
Who you’re trying
to attract, convert,
close, and delight —
this is your ideal
customer.
Buyer's Persona:
Buyer's Journey:
-Attention
-Consideration
-Decision
9. 2. MAKE THE CONTENT RELEVANT,
VALUABLE, AND ENJOYABLE.
Make content your audience wants to read and share. Keeping it
educational and entertaining will keep your readers wanting to
come back for more.
10. 3. POST CONSISTENTLY
Consistency is key when it comes to creating
content. The more you post the more
opportunities you have to connect and build
relationships with your audience.