1. Drake is an R&B and Hip-Hop artist performing as both a rapper and a
singer. Releasing his first single in 2006, Drake has since worked with
several other hip-hop artists such as Lil Wayne, Young Jeezy, Kanye West,
Eminem, and Jay-Z. As a group we think that there's a selection of his
songs that could prove successful if we chose to use them in our music
video. To date he has produced 7 music videos and featured in another 13.
In addition to making his own music, Drake has also written for other artists
in the industry such as Alicia Keys, Jamie Foxx and more. He also tends to
feature or remix tracks that he has written for other artists.
Music Video Style (Settings, Dress, Props etc.)
Music Videos
Drake - Over
Rich, glamorous setting. Mansion with a giant swimming pool and lavishly decorated rooms. Fireworks and high contrast
Drake - Find Your Love
lighting used. Simple, classic dress with black jacket, vest and chain as well as a suit. Props include a gold throne with
red velvet, lots of gold fixtures, tables filled with tiny chocolates and flower petals.
Drake - Miss Me
Dark and bleak setting; locations include a beach after sunset, back alleys, a club and a recording studio. Low key
lighting used with a low contrast, depressive vibe going on. Very dressed down in casual wear with a hoody and jeans.
Sam Lenny

2. Music Video Breakdown: Drake – Over
The video begins with a medium shot Various effects are added in this Once the beat drops, a range of fast
of the artist on a bed with flashing scene including inverts and various moving images are projected on to
images appearing in his silhouette. images in his silhouette such as fire. the bedroom walls such as sped up
Then a tilt from his jacket upwards Close-ups of the artists face are shots of people moving round a city
gradually shows the artists face as he frequently added in here showing and sped up shots of patterns of
begins singing. him singing. light.
The next set up featured in the first Throughout the video, shots of the As the chorus slows down images of
verse shows a series of medium and bedroom scene are woven in with a moving clouds are projected on to
long shots at a straight-on angle of the further number of effects such as the the wall. Then once the first chorus
singer this time dancing and singing negative effect shown here. Shots hits the artist is shown singing
against a pale grey background with were shown from both low and against a black background- a mix
the singer adopting a Michael Jackson straight on angles making the singer of medium and medium-close-ups
style in both dress and performance. look both powerful and casual. are used here.
Various effects were added which
made the singers silhouette be
enlarged, zoomed in and out, doubled Sam Lenny

3. The next set up shows the artist For the second verse, a range of new Towards the end of the song,
with a large group of faded doubles aspects are thrown in, the verse starts medium shots and close-ups are
walking around in a sped-up motion with the artist singing to the left of the interspersed of a female lead in a
linking to the particular line he was shot at a medium angle with fire to the glamorous setting with velvet
singer. This was shown as a long right. Over the whole shot a glass sheet curtains and gold fixtures & dress.
shot at a straight on angle. is seen smashing. Lastly, the lyrics flash
up on the screen word for word.
Then the two are brought together As the last verse kicks in, all In the last shot the camera pans
however not in the same scene, previous shots are shown with the round the artists face at a close-up
editing is used to bring both into the artist really giving it his all. The before this final medium shot is
same picture. The female lead then bedroom scene is used quite a lot at shown fading into complete
fades into thin air as the artist looks this point with the images screened darkness.
at the camera straight on. on the wall being energetic and
lively.
Sam Lenny

4. David Guetta is a world famous DJ and house music producer. He
started as a DJ during the 1980s but found real fame as he released
his first album Just a Little More Love in 2002. He later released Guetta
Blaster (2004) and Pop Life (2007). He has since worked with a range
of top artists from Kelly Rowland and Akon to Kid Cudi and Rihanna.
Guetta has sold over three million albums and 15 million singles
worldwide. He is currently one of the most sought-after music
producers.
Music Video Style (Settings, Dress, Props etc.)
Casual wear- hoody and jeans, street settings – alleys, past parks and buildings,
Music Videos
Barbour's, a club, no specific colour filters used until club scene with neon pink and blue.
David Guetta ft. Kid Cudi – Memories
David Guetta ft. Kelly Rowland – When Lo
Beach party themed with settings on and around a tropical beach, dressed very upmarket
David Guetta ft. Akon – Sexy Chick
however in a casual setting, props include DJ decks being wheeled to the party and
American flag. Rich colour filter used at certain points where it looks bright and glamorous.
Sam Lenny

5. Music Video Breakdown: David Guetta – Where Them Girls At
The video begins with an As the location is revealed, the shots
An over the shoulder shot is then
establishing shot over the skyline of turn more intimate with long shots of
shown of the artist staring into the
Los Angeles. The camera then cuts individual streets with typical
distance as the giant bubbles
to birds-eye view shot of the streets occurrences such as cars driving down
(produced by the speakers) float on
of L.A. streets. This is where the concept of the
down to the streets.
video comes into play: the idea is that
the artist is DJing from a rooftop with the
speakers producing giant bubbles.
Long shots at the slightly low angle A medium shot is then shown of a As this singer finishes his verse, the
are then shown of the first singer pool goer sitting by the pool then pool scene is left with high angles
walking onto the scene, an extreme getting hit by one of the giant then shown of the bubbles having
long shot is then shown with the bubbles. This makes her dance an effect on woman on the street as
first singer standing across the pool uncontrollable in an eccentric way. well.
with barely dressed woman around Medium and long shots of other
him as he starts singing woman doing the same thing are
establishing the type of artist he is. also shown.
Sam Lenny

6. The roof scene is then again shown, The next singer is then shown in an All the attention then goes to the
from a low angle, a singer is shown art gallery surrounded by men, main artist, close-ups of his DJ
filming the bubbles on a top of the bubbles are floating all around her. decks are shown and then the
range phone; this is where product A series of cuts are used here camera pans round to the speakers
placement is used. showing her singing from different producing the bubbles. A close-up is
angles and shots. then shown of the speakers.
From the rooftop, an extreme high A low angle is then shown of the
angle is shown of the crowds As the video ends, low angles are
civilians jumping and dancing to the used of the artist making him look
gathered on the street to watch the sound of the music as the artist
bubbles. They are then all shown powerful and superior, especially as
looks on in content . Close-ups and a DJ. As the video ends, an extreme
enjoying the music and making their long shots are both used here to
way towards the entrance of the long shot is used showing the
show the happiness and excitement bubbles drift off into the distance.
entrance rooftop. people are showing.
Sam Lenny

7. Samantha Recknell

8. Samantha Recknell

9. Samantha Recknell

10. Samantha Recknell

11. Samantha Recknell

12. Kanye Omari West, born June 8, 1977 is an American rapper, singer, and record producer. West first rose to fame as a
producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint,
as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson.
His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and
instruments. However, subsequent productions saw him broadening his musical palette and expressing influences
encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synth-pop, and classical music.
West has said that Wu-Tang Clan producer RZA influenced him in his style and has
said on numerous occasions that Wu-Tang rappers Ghostface Killah and Ol' Dirty
Bastard were some of his all-time favourites.
These are a few songs Kayne has produced- Click on the Link Below:
Touch the Sky- http://www.vevo.com/watch/kanye-west/touch-the-sky-mtv-version/USUV70600111?source=instantsearch
Stronger- http://www.vevo.com/watch/kanye-west/stronger/USUV70704067?source=instantsearch
All of the Lights- http://www.vevo.com/watch/kanye-west/all-of-the-lights/USUV71002949?source=instantsearch
Rihanna was born Robyn Rihanna Fenty on February 20, 1988, in Saint Michael, Barbados.
Becoming an international sensation, Rihanna is known for blending R&B with Caribbean music, such as reggae and
dancehall.
Rihanna was originally marketed as a reggae singer since she burst into the music scene in 2005, with a styles of pop, R&B
and dancehall. Her music include various styles of musical genres, including contemporary R&B, dance-pop and the
Caribbean music styles of reggae and dancehall. With the release of Music of the Sun and its lead single "Pon de Replay",
Jason Birchmeier of All music described Rihanna's musical style as "synthesize Caribbean rhythms and beats with standard-
issue urban dance-pop: Caribbean-inflected urban, if you will." Rihanna is described as utilizing "dancehall-lite beats and a
reggae vocal cadence."
Influences:
Rihanna has named Madonna as her idol and biggest influence, and said she wants to be the "black Madonna“. She said: "I
think that Madonna was a great inspiration for me, especially on my earlier work. If I had to examine her evolution through
time, I think she reinvented her clothing style and music with success every single time. And at the same time remained a real
force in entertainment in the whole world." Rihanna also cited Mariah Carey as her influence and idol. She said "I looked up
to Mariah a lot and I still do. I admire her as an artist, and to compete with her was a moment I will never forget for the rest of
my life. Becky Youngs

13. Music Video Breakdown: Kanye West ft. Rihanna - All Of The Lights
I am going to choose one of Kayne West’s song out of the three I have looked at, I will pause them throughout the
duration of the video and screen shot them so I can analyse them according to what I am looking at.
Immediately the start of the film is The medium shot shows us where she is but This shot gives us a clear idea of where the video is
giving us something to read, the doesn’t take the focus right off of her, we set and how the song will revolve around the
black and white effect shows us are able to tell that she is completely on her atmosphere. We as the audience instantly think of
that this maybe isn't suppose to own, which gives a proffered reading of danger, gangs and violence when we see and estate
resemble a recent era but a past danger or loneliness and uncared for. like this, the fact that it is in black and white too
memory. gives it a more gritty run down feeling.
This distant shot gives us a clear view to This is a close up shot, it shows a very
where she is, ‘the light at the end of the clear expression on her face which tells Editing was used here, fast change of
tunnel’ also shows us a visual image of us of the atmosphere she must be in. colour made everything look confusing
the term commonly used when and disorientated, I think this was meant
something good is going to come out of to give an example of how the little girl is
something you have done, whereas this feeling.
doesn’t look like its going to happen in
the previous shots we have seen in the
video. Becky Youngs

14. Here I print screened four shots Here editing has been used for the writing, a black background has been used so that
and categorized them together, the writing stands out clearly. Several effects have been used to make the writing travel
there was editing used here to in and out of the shot. Big Bold text is used for two of the shots and a hazy light effect
make the words flick between is used for the last one.
one another at a fast pace.
This is a medium close up of This shot shows him on a police car, this In this shot of Rihanna shows that her part in
Kayne, it shows him on a simple could connotate violence and rebellious the video is too look sexual and seductive.
background so the main focus is on attitudes. The medium shot shows his The black background she is in front of
him, the shot shows his costume whole body but only a bit of his makes her red hair stand out and draws our
and accessories, giving him a look surroundings, this makes you focus on him attention straight to what she is doing.
of fashion and wealth. with your full attention without being
distracted.
Becky Youngs

15. The lighting used here changes in a very fast repetitive motion, this This is a close up shot of the little girl
makes it eye catching and we want to watch more. The songs title we have previously seen in the video, it
‘All of the Lights’ relates to these shots. There are both medium and shows her looking as though she is
close up shots used here. The first print screen is a medium shot, it certain to where she is and doesn’t look
shows the main part of his body including the torso and his face, he is threatened which is how we saw her
pointing towards us so this obviously needs to be noticed. The before.
seconds print screen is a close up shot of him singing, it focuses on
his face and accessories this could connote either a important moment
in the song or wealth (accessories).
There has been editing used here, it This shot shows Kayne dancing, the fading of
shows the word ‘lights’ moving out him moving gives a clear example of the
slowly, Rihanna behind with a editing used, the above shot used shows us a
edited pink shade shows her clear view of him and his emotions he looks
singing, there is a lot going on in happy and this shows us a clear difference from
this shot at the same time so keeps what we saw at the beginning of the music
our attention. video.
Becky Youngs

16. Alicia Keys
I have chosen 3 possible music videos to
analyse, I have included links for all 3.
Click on the songs to view the videos
• Try sleeping with a broken heart- I
decided to add an analysis of this video, to
show more effects and editing that has been
used.
• Like you’ll never seen me again
• Fallin’- This is the song I have chosen to
analyse. I think this best portrays people and
locations giving us ideas that we could use
for our own videos. Charlotte Ellis

17. Fallin’-
Here is a medium close-up of
A full length shot has been used The next view shows a close up
the artist playing the piano, this
The video begins with a close up to show the area/ location the shot of props the artist has used
image is repeated throughout
shot of the artist. We can clearly singer is in. The image shows a to add effect to her video adding
the video. The image of playing
see her facial expressions giving downtown image of a run-down an alternative to her music. We
the piano sets a mood, we
us a in-depth view of how she is area. Here we can also see see multiple close-ups of the
would normally relate playing
feeling including her emotional what the artist is wearing, we piano suggesting importance
the piano with older singers this
attachment with this song. are able to view her full image. and its relation to the song.
is not generally an aspect
involved in R'n'B videos.
The artist is looking out of the
Here is another medium close- A zoomed out shot has been bus window, we can guess she
This shot represents a gang of
up of the artist walking down used to show a location and might be reflecting the past, we
people in the video this could
the street, we can see people the bus as a prop showing her can tell this from her facial
be used to reflect the type of
as normal in the background, change of place. This adds to expression. This could be an
location the video has been set
they add an effect to the video the rhythm movement in the anxious feeling from what she
in or could be used as an
and shows the video is not song. This can also be used to is about to do next. This image
influence for the song itself.
affected by them. Continuity show continuity editing as this has been shown to make it
This offers pleasure to the
editing is again used here for is shown on a continuous line, appear like she is moving.
viewer as they can see the
when she is walking showing this is called a track movement.
group having fun.
continuous filming. Charlotte Ellis

18. The mise-en scene of this This image gives off innocence A full length shot has been used Another close up shot of the
pictures shows a group of and could have been added to to show everything in the frame, artists face shows passion and
women on a bus, this image reflect the past. This is a zoom the photos are of importance and feeling through her emotion.
has been added for a reason. in shot, we can clearly see the the artist wants us to know this. This emphasises the feeling in
This leads on to the build up of baby’s face. This could also This can also be seen as a fun the song. A pan movement
the video where the artist goes have been added to represent photo as the photos are spread all adds to the effect as this
to visit her love in prison. the man in his younger years. over the floor. follows her face movement
while singing.
The speakers we can see in the
The spray of images could have A zoom out shot reflects the location, shot here starts off the video, this
The sky darkens the mood in
been added to show past memories, the mise-en scene in this shot shows projects the music that we are
this picture as there are dark
looking through their past reflecting the bus and the people wearing orange about to hear. The camera slowly
grey clouds. This could have
on their life. We notice the last is significant as this gives us some hovers and then zooms in on the
been used on purpose as this
image is of the guy she is going to clue as to where she may be heading, speakers when we see the singer
could be representing the
visit in prison this is significant. The gives us an insight into what is turning the radio on and the
people working below this
camera looks down on the images happening. We have the feeling the music begin playing.
shows some bad in the video,
like we would imagine she is looking image is dark due to the dark sky in
we know why they are there.
down. This way we see what she is the background behind the tall trees.
looking at. Charlotte Ellis

19. Try sleeping with a broken heart
This is the first of many split screens
used in this video, this effects allows
The video begins with the effect of purple waves this shows a Props have been used for this shot, you to view two different shots at the
continuous movement as the camera follows the waves for a few the bed and the window. The song same time, they can be taken from the
minutes before showing a transition to the artist lying on a bed. For begins with her wearing this outfit same or different locations. In this
the first few minutes the bed is her main prop, this is where the which she changes more than once particular shot we can see her eyes
movement and song starts. The bed deliberately has silk purple through the video. The camera tilts and can see they are very heavily
sheets on to allow the movement to flow and appear like the same vertically upright following the artist made up, we think the other shot
image. This then reveals the artist with a medium close-up shot, at as she moves from lying down to could be showing what she is looking
this point there is no singing just music playing in the background. sitting up this is a continuous at.
movement. The windows in the
background show light on the artist
adding brightness to the shot.
Here is another split screen but
The artists appears to have gone
this time the split is down the
back to an old location here, again
middle rather than from left to right.
the spot light is on her and the rest of
One image is showing a medium
This is a darker shot, dark at the top and light bursting in through the the shot is dark. The camera appears
close-up shot of the artist, the
bottom. The camera is looking down at the movement of the artist going to have been positioned at the top of
other is showing a close up of a
down the stairs showing a continuous movement. This also switches to the stairs looking down on the artist
pattern on her back, this could
the next shot of her walking out of the door. This shows a change of showing a full length shot. At this
have been done deliberately to
location we switch from a dark screen to a bright screen, she is now point she has her face away from the
ensure the viewer sees this. For
outside. We can tell this image has been taken in a run down area by camera, looking down at the ground
this image we notice her top has a
the graffiti on the walls and the look of the bins surrounding in the right by pointing the camera down this
low back delibertaely to show the
hand bottom corner. gives of that effect.
patterns/picture she has on her big
this is a significant part of the shot.
Charlotte Ellis

20. We notice mise-en scene in this In these shots we notice she is The Mise-en scene in this shot shows
This shot shows another split
photo, the iconic background the wearing a jacket this is her main her wearing a different outfit, she is no
screen but this time showing two
props that have been included to prop throughout the video along longer wearing sunglasses at this
different locations. Or could be
suit the appropriate background with her sunglasses which cover point. Here the camera switches back
the same location but shown at
e.g. the graffiti and the bins. This her eyes giving a hint of mystery, to a previous location the full shot view
two different times. The light is
shot shows a track movement of although we notice she changes of her at the bottom of the stairs then
reflecting on one location creating
the artist walking down the street her outfit several times. The to a medium close up of her face
a divide between shots. This
this shows a continuous camera switches to a front showing her movement in line with the
shows a horizontal split.
movement. This is used a lot medium close-up of the artist. camera. This again is a split screen
throughout the video. All shots Switching from a side view to a which has been split vertically allowing
have been edited to flow as a full front view. Gradually making us to view two different shots at the
continuous movements one shots circles round the artist giving the same time.
switches to another. watcher a view from either side.
This close up shot is used in
multiple scenes throughout the
video.
For this image we notice the artist
has changed her outfit again, this
time her outfit suits the mood she
is in. We notice she is wearing a
The Mise-en scene changes a lot bright purple jumpsuit the colour
They have edited in a split screen for this shot, here there are two stands out from the dull grey
at this point, this shows a medium women both looking identical in background this is significant.
shot from two different angles. At This shot is mainly showing the outfits and positioning. We notice Again this is a split screen on one
first the camera reflect the side of weather during the video, we can they are both riding motorcycles. side we have a view of buildings
her walking again by using a track see it is sunny this shows a This shot switches from one possibly in new York we think and
shot then switches to a front shot bursting ray of sunshine. This looking at the other then showing on the other side we have her
of the artist where you personally helps when adding lighting into us who/what they are looking at. standing on top of one of these
walk forward with her. This allows the shot, this would be easy as This then shows a circular shot. buildings, the shot switches from
you to see what is behind her this is not something you have to two points in time.
again showing you a location from consider yourself the weather is
a different point in the video. already built in for you. Charlotte Ellis

21. Samantha Recknell

22. Samantha Recknell

23. Samantha Recknell

24. Samantha Recknell

25. Samantha Recknell

26. Samantha Recknell