An informative booklet about AIESEC in UM

1. AIESEC in University of Malaya
Information Booklet Term 2013/2014

2. ABOUT US
History of AIESEC
One of the worst conflicts the world has ever seen
resulted in global devastation.
↓
The entire generation of young leaders was either
missing or dead.
↓
A new generation of young leaders would have to
emerge from the universities with the
responsibility of rebuilding their countries.
↓
In September 1946, students from 9 universities and
6 countries came together to build a new
cooperation and to prevent another world war
from occurring.
↓
World War 2 (1939-1945)
Thus, AIESEC is formed!
AIESEC in Number
 Over 64 years of experience
since 1948
 Presented in 2, 100 Universities
over 124 countries and territories
 Empowering 86, 000
members in the network
 Providing 20, 000
international experiences and
24, 000 leadership roles
 Working with 8, 000 Partners
 Organizing 500 Conferences
annually
 Connecting 1,000,000 Alumni

3. WHO WE ARE
• AIESEC is a global, non-political, independent, not-for-profit organization run by students
and recent graduates of institutions of higher education.
• Its members are interested in world issues, leadership and management.
• AIESEC does not discriminate on the basis of race, colour, gender, sexual orientation, creed,
religion, national, ethnic or social origin.
WHAT MAKES US DISTINCT FROM OTHERS?
OUR VISION
What We Envision?
Peace and fulfillment of humankind's potential
Our Impact
Our international platform enables young people to explore and develop their leadership potential
for them to have a positive impact in society.
The Way We Do It
AIESEC provides its members with an integrated development experience comprised of leadership
opportunities, international internships and participation in a global learning environment.

4. OUR VALUES
Our Values define the acceptable standards which govern our members within our
global network and support us in pursuing our ideals.
OUR FOUR PROGRAMMES

5. TEAM MEMBER PROGRAMME (TMP)
What can you gain?
•
•
•

7. DEPARTMENTS
YOUTH DEVELOPMENT (YD)
A functional department in AIESEC in charge of sending out
local talents to other countries for various community projects.
What do we do?
• Exchange Recruitment, Review Board, Outgoing Preparation, Matching, Reintegration
What can you learn in YD?
• Product positioning and Sales skill
• Interview assessment
• Event management
• People management
• Creativity and Innovation
MARKETING &
COMMUNICATIONS
(MARCOMM)
What do we do?
• Brand awareness and
management
• Market segmentation
• Designing and innovation
• Relationship management
with stakeholders
A functional department that sets the AIESEC brand
in the market and helps AIESEC programmes to
penetrate the market. We support other departments
in their processes. We also ensure and maintain the
brand positioning of AIESEC.
What can you learn in
MarComm?
• Marketing strategies &
analysis
• Branding knowledge
• Communication skills
• Designing skills