Jill Seidelman

Greater Grand Rapids, Michigan Area United States

Interactive Media Manager

Advertising / Marketing / PR

Launched robust, customized, targeted consumer email program for Spectrum Health. Led discovery and persona development of physician interactive referral resource tool. Managed competitive marketing intelligence resource tool. Lead the development and implementation of a comprehensive digital email marketing program for Spectrum Health. Responsible for the development of inbound marketing strategies at the brand and service line levels, as well as marketing automation, email marketing platform, SEO/SEM strategy, web consulting, and extensive performance-focused analytic reporting. Responsible for managing the evolution of Spectrum Health's content hub/brand journalism visual and design...