2. What is
mobile app
marketing?
Mobile app marketing is a broad term remarking to
apps, mobile ads, websites etc. It can be also
referred as any kind of marketing that happens on a
smartphone or any mobile device.
The mobile audience has a totally different set of
desires and needs than audience in other channels.
2
3. Essential Elements of Mobile
App Marketing
Registration should be kept short and simple
The design should be improved one
Sweat the small stuff
Stay attentive on particular features
Gather customer feedback
The mobile app marketing should be up to date
3
4. Know whether
your mobile app is
working or not by
reading the
following points-
◦ Retention rate
◦ Monthly/daily active users
◦ Session length
◦ Time in app
◦ Acquisitions
◦ Screen flow
◦ Lifetime value
4
5. Some popular tips for mobile app
marketing-
App store optimization
Facebook, Instagram and Twitter Ads
Push notifications
In-App Messages
Rich push notifications etc.
5