Can I Use Twitter to Help My Career - Launch Pad Job Club
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I gave this presentation back in 2009 at Launch Pad Job Club as in introduction to using Twitter as a career development tool. While the interface of Twitter has changed some, the basic advice about ways to strategically use Twitter to promote yourself and your expertise in your field and to help you get employed still hold true. I gave a revised version of this talk at TweetCamp San Antonio about a month later.
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Can I Use Twitter to Help My Career - Launch Pad Job Club
- 1. Launchpad Job Club June 12, 2009
- 2. Who Am I? Process Improvement Champion – I want things to work better for YOU!
- 3. Can I Use Twitter To Help My Career?
- 5. (the long answer) • Branding & Exposure • Community • Opportunity & Serendipity • Communication
- 6. How Do I Get Started?
- 8. Be sure to fill out Bio and URL
- 10. Mobile?
- 12. What to get?
- 14. What could go wrong? 1. Technology Over 8 million users, most of whom sent multiple messages a day, to dozens or hundreds of followers. What happens when its all a little too much?
- 15. Fail Whale
- 16. 2. Like any tool…. …There is a right way and a wrong way… http://www.youtube.com/watch?v=PN2HAroA12w
- 17. So how do we do it right?
- 18. Find the right people to follow!
- 19. How do I find them? • People you know – LinkedIn! • People who blog in your knowledge domain • Who are they following?
- 20. How do I find them? • And – – Who is Tweeting in your areas of interest?
- 22. Target Company Example MichaelPBrennan: @bellware Overwatch received official buy off from the VP to sponsor Lean Software Austin, and wants to help put an event together Opportunity knocks!
- 23. YOUR TARGET COMPANIES !!!!!!
- 24. Organization
- 29. What to Tweet? • Tweet about things you know • Tweet about things you learn • Tweet links to Brand U – cross-branding is important! • Personal stuff is OK, but BE PROFESSIONAL! • Limit your output to what matters
- 30. Serendipity • I Tweeted about author Neil Gaiman RT From Neil Gaiman (@neilhimself) via Twitter: Read (and please pass along) this by @Doctorow NOW: US, UK, Canada et al vs the blind on copyright. I'm with the blind. • A person whom I had a job interview with a couple of weeks back Tweeted About his 3- year-old son’s love of Ice Road Truckers • Things happen….
- 31. Bits of Twitter Wisdom Around the Web Twitter's got versatility http://www.chron.com/disp/story.mpl/business /silverman/6255196.html All You Need to Know to Twitter http://www.nytimes.com/2009/05/07/technolo gy/personaltech/07basics.html?_r=4&em Articles that helped me get started
- 32. Bits of Twitter Wisdom Around the Web http://bizzantik.com/?p=124 The One Thing Twitter Forces Us To Do
- 33. Bits of Twitter Wisdom Around the Web Time Article - Using Twitter and Facebook To Find a Job http://www.time.com/time/business/article/0,8 599,1903083-1,00.html
- 34. A Contrary View Why Twitter has Jumped the Shark http://www.binarywave.com/blogs/eshupps/Lis ts/Posts/Post.aspx?List=9c93c708%2De5ce %2D4714%2Dbdea %2D499330361130&ID=199 • Spam • Short Attention Span • The “Next Twitter”
- 35. Questions?
- 36. Don’t Hesitate to Contact Me!
Notes de l'éditeur
- You’ll notice on my business card the way I brand myself and give multiple ways to both contact me and find out more about me. As Kathy mentioned in the e-mail notice about my presentation, I bill myself as a Process Improvement Champion – my goal, my passion, is to make things work better for people. That’s why I help out here each week at Launchpad, I know that for those of you who are experiencing their first layoff, its SCARY – what am I going to do, how am I going to make it through? For those experiencing their third, fourth, fifth, sixth layoff, its more a care of “Nobody loves me, everybody hates me I think I’ll go eat worms…” Well, I want to make it better, to help you through the experience. That’s why, though I am by no means an expert at Twitter (I’ve only been on for a month), I do have some thoughts on how to make this work for you, things that might make things go better and easier for you, especially in the long run.
- We’ve been hearing a lot about branding yourself, in terms of taking care of your brand, understanding your brand and getting your brand out where people can see it. Twitter is part of building a community for yourself. The blog post I wrote about finding your community is linked here. There is a lot of opportunity and serendipity floating out there in the Twittersphere. I’ll talk more about that in a bit. And simple communication with others.
- Pretty darn foolproof… go to Twitter.com, click the big “Get Started” button.
- Fill out the form – your name, a username, password, and your e-mail address, and prove to the machine that you aren’t a machine yourself by typing in the wobbly words.
- Once you are in, go to Settings and fill out the Account information. I highly recommend filling out the Bio – its part of how people who don’t know you find out that you are someone they will want to get to know. And since there is a limited amount of space for that Bio, give them a link to where they can get more information about you.
- A picture or icon is how your followers are going to visually identify YOUR tweets. I recommend using the same picture you use on LinkedIn, and I recommend using the same picture on Facebook as well. Twitter has tips for your picture on the upload page. One additional point… the next tip just below where this image is cropped should be a no-brainer for professional Twittering… No nudity allowed.
- Want to send and receive Tweets on your mobile device? Add your mobile phone number to your account…
- … Send the verification code from your phone…
- And choose what you want to get sent to your phone. My problem with mobile Twitter is you only have three options… receive all tweets from everyone you follow, none, or only direct messages. You can’t choose a subset of people you follow and only have the ones you consider important sent to your phone. If you’re following 200 people, your phone is likely to be buzzing constantly. Very distracting and non-productive in my opinion.
- And then you’re ready to start selecting people to follow. “Gee that’s so simple, Jim… what could go wrong?”
- When the system gets overloaded, the web page displays the Fail Whale error page. Since the icon of Twitter is a little bird, the image of little birds trying to lift a whale is a very appropriate analogy. I got to see my first Fail Whale the day before the presentation. Knowledge of the fail whale will also prepare you for the next slide….
- So here is the wrong way to use Twitter. (after running the video) Lest you think that the end was an exaggeration, I submit to you the Governor of Texas. Earlier this week, after breaking his collarbone in a bicycling accident, the governor sent out a Tweet: “Bicycle helmets work”. I kid you not!
- So rather than randomly bragging about our unexceptional lives, how do we use it productively?
- The first trick is find the right people to follow.
- You can follow people you are connected to on Linked in. You can follow people who blog about things you are involved in. You can see who they are following, and follow THEM!
- You can search Twitter to find people who are Twittering about your areas of expertise. The “#” symbol is for keywords called hashtags, or you can use non-keyword searches (be careful about general words like “teaching” when searching, you can get too many irrelevant results). When I asked for and got offers from people to test out my presentation, (and I got 28 responses!) I asked them for the kind of work they were looking for, and what companies they were targeting. I used that feedback on this slide and the next couple of slides… As you can see, the keywords (and search terms) do not only represent technical fields. What terms are relevant to your job? Search on those terms and find out who is tweeting in your knowledge areas.
- You may not be able to immediately connect with someone in your target companies on LinkedIn, but if they are on Twitter, you can follow them immediately, and find out what they are up to. Many companies have an official Twitter account. And there are people tweeting about your target companies… For example, I asked the potential volunteers about target companies. One of the companies on that list was a company called Overwatch. Guess what I found?
- This was posted two days ago. This just positively REEKS of opportunity. I say opportunity knocks, but I think this one is armed with a battering ram! So if you want face time with Overwatch folks, possibly even IMPORTANT people there, I’d recommend checking out Lean Software Austin. One more point…
- … because I don’t think I emphasized it enough….
- Ok so you have found all of these wonderful folks to follow, but how do you keep track of it all? How do you keep the essential in the forefront, and the less essential away until you have the leisure time to deal with it? I checked out what the Twitter “power users” were using. They’re probably in the best position to gauge what tools work. The majority of them seemed to use this tool…
- Tweetdeck. Its free. Nice word… free! So what does it do for you?
- 1. When you post to Twitter you can also post to Facebook at the same time. 2. Organization – the big one. With Tweetdeck, you can group the people you follow into columns. You can have a SEARCH as a column. You can see the first column is a search for me - anyone mentioning me shows up there. The second one are SharePoint folks that I follow in particular. I see everything they post, whether it is SharePoint related or not. The next column is anyone mentioning SharePoint in the Twittersphere. Next is the Jobs column – recruiters, job postings, Jason Alba, Brian Massey, Kim Brushaber, Angela Loeb, and others. These are the people and topics I need to really pay attention to for my career. If I scroll to the right…
- … I have friends, fun and politics. Not as essential, career-wise (at least the fun and politics columns). So during the day, when I don’t want to be distracted by them, I just don’t scroll over, and leave their messages for later. Two limitations on Tweetdeck. First, yhou can only run one Twitter account at a time. So if you are using a separate business and personal Twitter account, which one of my friends does, this won’t be the solution for you. Also, there is a limit of 10 columns on Tweetdeck, so if you have more than 10 categories, you’ll need another solution. Otherwise, Tweetdeck is easy to use and pretty striaghtforward to configure.
- For those of you who have multiple accounts, my friend Candy swears by this. Don’t ask me to pronounce it. She says it doesn’t have the 10 column limitation either. It also posts to Facebook and can display Facebook posts like Tweets. I installed it this week, but I’m having trouble configuring it. Candy is out of town on vacation (and tweeting snapshots), so I couldn’t get her help in configuring it. If I get it figured out, I’ll post a message on the job club Yahoo group.
- So now you are up an running, have people you are following, and you’re organized. What should you Tweet about? Tweet about things you know Tweet about things you learn Tweet links to Brand U – cross-branding is important! Personal stuff is OK, but BE PROFESSIONAL! On the last point – if you are Tweeting about every move you make, every breath you take (thank you, Sting) you devalue your Tweets for everyone else. They have to search for the diamonds in the coal. Make the diamonds shine by only posting the diamonds. Now, that said…
- So I re-tweeted something posted by Neil Gaiman, and used Tweetdeck to post it to Facebook as well. My wife’s cousin happens to work at a company that distributes videos that Neil wrote and directed. She saw my Facebook post. She offered to send me some stuff (for free!) I looked at the list of videos the company also produces, and guess what – they produce DVDs of Ice Road Truckers. I recognized the title and asked if she would send one of those too. She did. I’m meeting the guy I interviewed with on Monday to give him the video. Yeah, I’m kissing up, but SO WHAT? Another one… Scott Ingram of NetworkInAustin is one of the folks who put on the Get Hired seminar two weeks ago. When I Tweeted I was going to the event, my friend Candy (remember her?) saw it and posted : @dlairman Have a great time. Looks like it's hosted by @ScottIngram, who I've met a few times, great guy. He saw her Tweet, and last I heard, they were discussing her doing some work for him. As I say, things happen!
- The role of Twitter (and other social media) enforcing honesty
- Here are some resources on the subject of why to use Twitter and why it works.
- Here is a contrary view, just for fairness, and because, of all the “Twitter has jumped the Shark” posts I have read, this one actually had some salient points.