Mobile first indexing for Enterprise SEO

1. INTRO
 First time speaking to a live audience in a long time
 It was an abrupt change, to stop traveling, and an welcome change to go back to travel.
 This is a picture of Barkley – We got to spend a lot of quality time together during quarantine – and one or
both of us might be experiencing a bit of separation anxiety.
 But we need t be brave in the face of change – including some of the important things that are happening
with Mobile-First Indexing.
 By: Cindy Krum
@Suzzicks
MOBILE-FIRST INDEXING FOR
ENTERPRISE SEO

2. @Suzzicks

3. ENTERPRISE SEO IS DIFFERENT
EVERYTHING HAS TO
SCALE
DECISIONS TAKE
LONGER
THINGS OFTEN INVOLVE
MULTIPED TEAMS
@Suzzicks

4. ENTERPRISE SEO IS DIFFERENT
EVERYTHING HAS TO
SCALE
DECISIONS TAKE
LONGER
THINGS OFTEN INVOLVE
MULTIPED TEAMS
@Suzzicks

5. ENTERPRISE SEO IS DIFFERENT
EVERYTHING HAS TO
SCALE
DECISIONS TAKE
LONGER
THINGS OFTEN INVOLVE
MULTIPED TEAMS
@Suzzicks

6. WHY IS MOBILE-FIRST
INDEXING IMPORTANT?
@Suzzicks

7. WHY IS MOBILE-FIRST
INDEXING IMPORTANT?
@Suzzicks

8. WHY IS MOBILE-FIRST
INDEXING IMPORTANT?
@Suzzicks

9. WHY IS MOBILE-FIRST
INDEXING IMPORTANT?
@Suzzicks

10. WHY IS MOBILE-FIRST
INDEXING IMPORTANT?
@Suzzicks

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14. DEVELOPMENT IS EVOLVING
Serverless & APIs
@Suzzicks

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16. SEO IS NOT ALWAYS THE
TOP CONSIDERATION
ENTERPRISE SITES MAY
HAVE MULTIPLE
PLATFORMS
YOU OFTEN HAVE TO ADAPT
LESS-THAN IDEAL
PLATFORMS
YOU MAY NOT
HAVE THE
LEVEL OF
CONTROL
THAT YOU
WANT….
@Suzzicks

17. MORE: PAGES & TECHNICAL
RESOURCES
LESS: CONTROL OVER
CONTENT & PLATFORM
@Suzzicks

18. MORE: PAGES & TECHNICAL
RESOURCES
LESS: CONTROL OVER
CONTENT & PLATFORM
@Suzzicks

19. SEO IS NOT ALWAYS THE
TOP CONSIDERATION
ENTERPRISE SITES MAY
HAVE MULTIPLE
PLATFORMS
YOU OFTEN HAVE TO ADAPT
LESS-THAN IDEAL
PLATFORMS
@Suzzicks

20. SEO IS NOT ALWAYS THE
TOP CONSIDERATION
ENTERPRISE SITES MAY
HAVE MULTIPLE
PLATFORMS
YOU OFTEN HAVE TO ADAPT
LESS-THAN IDEAL
PLATFORMS
@Suzzicks

21. SEO IS NOT ALWAYS THE
TOP CONSIDERATION
ENTERPRISE SITES MAY
HAVE MULTIPLE
PLATFORMS
YOU OFTEN HAVE TO ADAPT
LESS-THAN IDEAL
PLATFORMS
@Suzzicks

22. SEO IS NOT ALWAYS THE
TOP CONSIDERATION
ENTERPRISE SITES MAY
HAVE MULTIPLE
PLATFORMS
YOU OFTEN HAVE TO ADAPT
LESS-THAN IDEAL
PLATFORMS
@Suzzicks

23. SCALE
EVERYTHING
MUST
@Suzzicks

24. TEMPLATES & SYSTEMS > PAGES
@Suzzicks

25. CORE WEB VITALS – WHY NOW?
Mobile-First
Indexing
= 2-Phase
Rendering
@Suzzicks

26. CORE WEB VITALS – WHY NOW?
Mobile-First
Indexing
= 2-Phase
Rendering
Core Web
Vitals
= Faster &
Easier Parsing
of Rendering
@Suzzicks

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30. TEST RENDERING
@Suzzicks

31. TEST RENDERING
@Suzzicks

32. BARKLEY
WILL WAIT
WHILE YOU
THINK ABOUT
THIS FOR A
SECOND….
@Suzzicks

33. FAQ, HOW TO & Q&A
FAQ
•Great for lots of page types – Product, Blog Post, Pricing,
Category, etc.
How
To
•Great for Blog Posts, Pricing Pages, Feature Pages
Q&A
•The Toughest One – Questions Have to be Submitted by
Users
@Suzzicks

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UserAgent:
DuplexWeb-Google

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FRAGGLES, PASSAGES & SUB-TOPICS

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CLIPS MARKUP

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SEEK MARKUP

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ACCESSIBILITY

46. LONGER
DECISIONS TAKE
@Suzzicks

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50. APIS
Server or
Edge Cache
@Suzzicks

51. @Suzzicks
(SXG’s)
Signed
Exchanges

52. @Suzzicks
(SXG’s)
Signed
Exchanges

53. TOKENIZATION OF SEARCH
@Suzzicks
Token
Token
Token
Token
Token
Token
Google Index
Google Index
Google Index
Topic Layer
Subtopics

54. MONOLITHIC VS. MICROSERVICES VS.
FaaS
@Suzzicks
Function
Function
Function
Function
Function
Function
MicroServices
MicroServices
MicroServices
Monolithic
Application

55. @Suzzicks

56. SERVERLESS ARCHITECTURE
PROVIDERS
@Suzzicks

57. Edge SEO is a new field of
technical SEO that relies on
serverless technologies to
execute code as it passes
through a CDN and create a
“middle ground”
of SEO implementation
processes – all without
impacting website
infrastructure.”
~Huckaby
@Suzzicks

58. SEO IS NOT ALWAYS THE
TOP CONSIDERATION
ENTERPRISE SITES MAY
HAVE MULTIPLE
PLATFORMS
YOU OFTEN HAVE TO ADAPT
LESS-THAN IDEAL
PLATFORMS
USE THE EDGE TO CONTROL
 Pre-Rendering
 Pre-Loading
 Image Optimization
 Schema
 Canonical Tags
 Robots Instructions
 Hreflang
 Redirects
@Suzzicks

59. DEV WORK-AROUNDS
@Suzzicks

60. MULTIPLE TEAMS
THINGS INVOLVE
@Suzzicks

61. SEO IS NOT ALWAYS THE
TOP CONSIDERATION
ENTERPRISE SITES MAY
HAVE MULTIPLE
PLATFORMS
YOU OFTEN HAVE TO ADAPT
LESS-THAN IDEAL
PLATFORMS
CLARITY IS
KEY
 So don’t mess it up!
@Suzzicks

62. @Suzzicks

63. CDN
Caching
Browser
Caching
CACHING
CDN Caching Will
Speed Up Your
Site Delivery
Long Caching Lifetime on
Assets Will Reduce
Connection Time &
Download Time/Payload
You Should Be Using Both
@Suzzicks

64. CDN
@Suzzicks
EDGE
SERVER

65. WORKERS
Service
Worker
Web
Worker
@Suzzicks

66. RENDERING & PRE-RENDERING
Client Side
Rendering
(CSR)
Server Side
Rendering
(SSR)
Pre-
Rendering
@Suzzicks

67. Client Side
Rendering
(CSR)
CSR with Pre –
Rendering
(CSR)
Server Side
Rendering with
Rehydration
(SSR)
‘Static’ Server
Side Rendering
at Build
(SSR)
On-Demand
Pre-Rendering
On the Server
RENDERING & PRE-RENDERING
Pre-Rendering Can
Mean Different
Things in Different
Contexts
@Suzzicks

68. SKELETON RENDERING
Loading Page Skeleton Fully Loaded
@Suzzicks

69. TRADITIONAL
LAZY-LOADING
BROWSER BASED
(NATIVE) LAZY-LOADING
• Uses External
JavaScript Libraries
• Intersection
Observers Calculate
Proximity to the
Viewport
• Lots of Code
• Browser Calculates
Asset Proximity to
the Viewport
• One Line of Code
• Hybrid Lazy-Loading
• Primarily Native Lazy-
Loading
• Swaps in Traditional
Lazy-Loading Libraries
as Needed
@Suzzicks

70. SUMMARY
@Suzzicks

71. SEO IS NOT ALWAYS THE
TOP CONSIDERATION
ENTERPRISE SITES MAY
HAVE MULTIPLE
PLATFORMS
YOU OFTEN HAVE TO ADAPT
LESS-THAN IDEAL
PLATFORMS
THANKS!!
CINDY KRUM
CINDY@MOBILEMOXIE.COM
@SUZZICKS
@Suzzicks