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CAN STRENGTHS BE TAKEN TOO FAR?
Addressing a Common Misperception
by Jack Zenger, Joe Folkman, Bob Sherwin, and Barbara Steel

IS THERE SUCH A THING AS A
BEHAVIOR PRACTICED TO EXCESS?
Yes, we think so. Chances are we can all think of some
behaviors that when done in moderation are positive,
but when done to excess cease to be helpful. One of
the authors cites an example in his family. His wife
is a wonderful organizer. Closets and cupboards are
always orderly. Refrigerator shelves are labeled. Yet
she is the first to admit that this can get out of hand.
While cooking, she sometimes becomes more interested in reorganizing the drawer of utensils than in
the meal she is fixing—and that can have unfortunate
consequences. We suspect most of us can agree that
there are many behaviors that can be carried to an
excess, just as drinking a moderate amount of water is
good for your health, while drinking multiple gallons
at once can be deadly.
CAN STRENGTHS BE TAKEN TOO FAR?
A commonly held belief is that strengths taken too
far cease to be strengths and become liabilities or
weaknesses. That point of view was strongly advanced
by two respected researchers, Kaiser and Kaplan, in
an article in the Harvard Business Review entitled
“Stop Overdoing Your Strengths.” The conclusion
from this article was that people should stop magnifying these behaviors that had been a strength. In
other words, back off.
For example, Kaplan and Kaiser divided leadership
behavior into two buckets. They labeled one group
10 Pioneer Drive, Suite 105 | Kithener, ON N2P 2A4

PHONE

of behaviors as “forceful” and the other group of behaviors as “enabling.” Each of these was defined as
a “strength.” They observe that if a leader overuses
the forceful behaviors by being exceedingly directive,
always taking charge, making every decision, and
constantly pushing people; the leader’s effectiveness
diminishes.
Similarly, they observe that a leader who is too cautious, gentle, understanding, mild mannered, only
expressing appreciation, not standing up for personal
beliefs, and being almost exclusively focused on others; will also be less effective. We would agree with
that conclusion as well. Those are two conclusions
that we suspect most would accept. Forceful and
enabling behavior can each be taken too far; just as
organizing drawers can practiced in excess. Every
behavior is not a strength. Are being forceful and
enabling truly leadership strengths?
THE OPPOSITE VIEW
We, on the other hand, also take an entirely opposite
point of view. We think it is terribly confusing to tell
people to work on a strength but to always be monitoring themselves to determine when they become
too effective or use the strength too much.
In attempting to determine why we come to such
differing conclusions, we believe it starts with how
we have defined strengths. Kaiser and Kaplan used
forceful behavior or enabling behavior as examples of
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strengths. However, we do not think that these fit
the usual or classic definition of strengths. Indeed,
we see being forceful or enabling as behavioral tactics, not strengths. These are more akin to qualities
measured by a personality test or other psychometric
instrument.
STRENGTHS DEFINED
We believe that strengths are defined by the following characteristics:
1.	 A trait that ideally is practiced at an extremely
high level, typical of the top 10 or 20 percent of
leaders in a given population
2.	 A trait that can be broadly used in a variety of
situations or settings

OUR RESEARCH ON LEADERSHIP
STRENGTHS
Our original determination of strengths came from
analyzing data on 20,000 managers, who in turn were
evaluated by 200,000 colleagues. We identified 16
competencies that described the most effective leaders and distinguished them from average and poor
leaders. These strengths included qualities such as:
•	

Character and integrity

•	

Problem-solving skills

•	

Technical competence

•	Innovation
•	Initiative

3.	 A trait that ideally is used with consistency, not
sporadically

•	Communication

4.	 A behavior that can be used effectively over time

We cannot envision situations where doing less of
any one of them would be better than doing more.
Can someone be too honest? Too skilled at solving
problems? Can a person be too technically competent or innovative? Conceptually, the more you use
a strength, the better things get.

5.	 A trait that consistently produces positive outcomes
6.	 A trait that is valued for its inner worth, along
with its outcomes
7.	 A trait that spans cultures
8.	 A trait that is harmonious with other strengths,
rather than being opposed to them
If you apply these characteristics of strengths to
forceful and enabling, you begin to see why we come
to different conclusions. Let’s look at forceful. Being increasingly forceful is seldom a positive thing.
Further, being forceful cannot be effective in all
situations. It does not produce positive outcomes
with consistency. Being forceful is not valued for its
intrinsic worth, like honesty or truthfulness would
be. Indeed, some cultures are offended by forcefulness. Finally, forceful and enabling are competing
behaviors. Using one tactic more of the time means
you are not doing the other.
A similar analysis can be done with enabling. Done
to excess, it becomes less effective. And it doesn’t
always produce good outcomes, it is not valued for
its own worth, nor is it valued in every culture; in
addition, it is opposed to other strengths.

Copyright © 2013 Zenger Folkman. All rights reserved.

•	

Strategic thinking

Beyond that, in all our data analysis, we found no
evidence that extremely high scores ever had negative consequences. If that “strengths can be taken too
far” theory were true, then someone scoring at the
90th percentile on a “strength” would be perceived
as being less effective than someone at the 60th or
70th percentile. The extremely high scorer’s business
results would be inferior to the results of the people
who received lower scores. People would presumably
be making more negative written comments about
high scorers in their 360-degree feedback reports
than they would for those with moderate scores.
We can state unequivocally that none of the above
ever happens. To the contrary, those with the lowest
scores on these receive multiple negative comments
and produce inferior results. Those with the highest
scores produce the best outcomes on everything we
have been able to measure.
Our research is quite clear about the impact of serious
weaknesses, or as we have chosen to call them, fatal
flaws. With rare exception, effective leaders cannot
2
be terrible at anything. Having scores in the bottom
decile (10 percent) most often sinks a leader to the
lowest rungs of effectiveness.
DO STRENGTHS AND WEAKNESSES
GO TOGETHER?
A prominent consulting company published a
study on building a leadership pipeline. In this they
quoted a senior HR executive who as a participant
in a roundtable on developing leadership talent had
said, “whenever you find someone with two or three
strengths, most likely you will find that person has
a serious weakness.” This would seemingly support
the idea that strengths carried too far become weaknesses, or that it is common to find these mixed
together. We examined that question, and our data
suggests just the opposite.
Only one person in a hundred people, with three or
more strengths, will have a fatal flaw. From a group
of 100 people with two or more strengths, less than 3
would have a fatal flaw. From a group of 100 people
with just one strength, only 7 would have a fatal flaw.
Looked at in the reverse way, 93% of all people who
possess one or more fatal flaws, will have no leadership strengths. Strengths and weaknesses just do not
frequently co-exist in the same person. It is clearly
the exception, not the rule.
SHOULD YOU MODERATE OR
MAXIMIZE STRENGTHS?
Kaplan and Kaiser support the idea that backing off
strengths is the right solution. They apply this solution to their definition of strengths, and they suggest
that the person seen as “too forceful” should become
more moderate. The “too enabling” person should be
less empowering or less sensitive to others.

Our analysis confirms that exceptional leaders are
those who possess five or more strengths. Our operational definition of a strength is a competency at the
90th percentile or higher and that meets the earlier
criteria. The more strengths a leader possesses, the
greater the likelihood of making a profound contribution to the organization.
One executive who sought to optimize his
strengths decided he wished to be more inspiring and motivating. His resolve was to do the
following, and he put sticky notes on his computer screen to remind him of the following:
•	 Be more effusive with praise
•	

Let people figure things out for themselves

•	 Always ask, “What do you think?”

•	 Delegate more things (ask others what
they’d like to do)
•	 Deliberately set stretch goals with my
team
•	

Paint (and repaint) a compelling vision

Adding those behaviors to his usual pattern of
leading caused him to be perceived in a far more
favorable light, and to produce far better results for
the organization.
CONCLUSION
In short, we find no evidence that what we and others have identified as strengths can ever be overdone.
Therefore, we can’t envision a time when we would
advise leaders to tone down one of their strengths.
Some might see these theoretical differences as subtle
nuances. They are not. These result in very different
approaches to improving leadership behavior.

This paper is a revision of Chapter 13 of How To Be Exceptional: Drive Leadership Success by Magnifying Your Strengths, co-authored by John
Zenger, Joseph Folkman, Robert Sherwin and Barbara Steel, published by McGraw-Hill, New York, 2012

Copyright © 2013 Zenger Folkman. All rights reserved.

3
ZENGER FOLKMAN
Elevating Leadership Strengths
Zenger Folkman helps organizations flourish by increasing the effectiveness of leaders at all levels. Our unique,
strengths-based development methodology enables leaders to move faster and higher. Each offering is solidly grounded
in research, utilizing our extensive empirical database. The end results are statistically significant improvements in how
leaders lead, how their employees engage and how their companies profit; allowing both leaders and organizations to
soar to new heights.
THE CLEMMER GROUP
Leading with STRENGTH
The CLEMMER Group is Zenger Fokman's Canadian Strategic Partner. Jim Clemmer was co-founder of The Achieve Group
(which became Canada's largest leadership training firm) when they worked with Jack Zenger's previous company, Zenger Miller.
ABOUT THE AUTHORS
John H. “Jack” Zenger, D.B.A., is the co-founder and CEO of Zenger Folkman, and is considered a world expert
in the field of leadership development. A highly respected and sought after speaker, consultant and executive coach,
Jack was honored in 2011 with the American Society of Training and Development’s Lifetime Achievement Award in
Workplace Learning and Performance. He is the co-author of twelve books on leadership and teams, including the best
seller: The Extraordinary Leader: Turning Good Managers into Great Leaders (McGraw-Hill, 2009).
Joe Folkman, Ph.D., is a frequent keynote speaker and conference presenter, a consultant to some of the world’s
most successful organizations, and the author or co-author of eight books. His research has been published in The
Harvard Business Review, Wall Street Journal’s National Business Employment Weekly, Training and Development,
and Executive Excellence.
Bob Sherwin is the Chief Operating Officer of Zenger Folkman. He joined the company in 2004 and has responsibility for all company operations. He has spent more than 20 years as an executive in some of the world’s leading
training and development companies.
Barbara Steel is Senior Vice President of Leadership Effectiveness for Zenger Folkman. Barbara manages the
facilitator network and certification process for the company. Known for her engaging style, she is also a sought after
speaker, workshop facilitator, and executive coach.
CONTACT US
phone 519.748.1044	
Copyright © 2013 Zenger Folkman. All rights reserved.

email service@clemmer.net	

internet www.clemmergroup.com

4

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Can Strengths be Taken Too Far?

  • 1. CAN STRENGTHS BE TAKEN TOO FAR? Addressing a Common Misperception by Jack Zenger, Joe Folkman, Bob Sherwin, and Barbara Steel IS THERE SUCH A THING AS A BEHAVIOR PRACTICED TO EXCESS? Yes, we think so. Chances are we can all think of some behaviors that when done in moderation are positive, but when done to excess cease to be helpful. One of the authors cites an example in his family. His wife is a wonderful organizer. Closets and cupboards are always orderly. Refrigerator shelves are labeled. Yet she is the first to admit that this can get out of hand. While cooking, she sometimes becomes more interested in reorganizing the drawer of utensils than in the meal she is fixing—and that can have unfortunate consequences. We suspect most of us can agree that there are many behaviors that can be carried to an excess, just as drinking a moderate amount of water is good for your health, while drinking multiple gallons at once can be deadly. CAN STRENGTHS BE TAKEN TOO FAR? A commonly held belief is that strengths taken too far cease to be strengths and become liabilities or weaknesses. That point of view was strongly advanced by two respected researchers, Kaiser and Kaplan, in an article in the Harvard Business Review entitled “Stop Overdoing Your Strengths.” The conclusion from this article was that people should stop magnifying these behaviors that had been a strength. In other words, back off. For example, Kaplan and Kaiser divided leadership behavior into two buckets. They labeled one group 10 Pioneer Drive, Suite 105 | Kithener, ON N2P 2A4 PHONE of behaviors as “forceful” and the other group of behaviors as “enabling.” Each of these was defined as a “strength.” They observe that if a leader overuses the forceful behaviors by being exceedingly directive, always taking charge, making every decision, and constantly pushing people; the leader’s effectiveness diminishes. Similarly, they observe that a leader who is too cautious, gentle, understanding, mild mannered, only expressing appreciation, not standing up for personal beliefs, and being almost exclusively focused on others; will also be less effective. We would agree with that conclusion as well. Those are two conclusions that we suspect most would accept. Forceful and enabling behavior can each be taken too far; just as organizing drawers can practiced in excess. Every behavior is not a strength. Are being forceful and enabling truly leadership strengths? THE OPPOSITE VIEW We, on the other hand, also take an entirely opposite point of view. We think it is terribly confusing to tell people to work on a strength but to always be monitoring themselves to determine when they become too effective or use the strength too much. In attempting to determine why we come to such differing conclusions, we believe it starts with how we have defined strengths. Kaiser and Kaplan used forceful behavior or enabling behavior as examples of 519.748.1044 FAX 519.748.5813 www.clemmergroup.com
  • 2. strengths. However, we do not think that these fit the usual or classic definition of strengths. Indeed, we see being forceful or enabling as behavioral tactics, not strengths. These are more akin to qualities measured by a personality test or other psychometric instrument. STRENGTHS DEFINED We believe that strengths are defined by the following characteristics: 1. A trait that ideally is practiced at an extremely high level, typical of the top 10 or 20 percent of leaders in a given population 2. A trait that can be broadly used in a variety of situations or settings OUR RESEARCH ON LEADERSHIP STRENGTHS Our original determination of strengths came from analyzing data on 20,000 managers, who in turn were evaluated by 200,000 colleagues. We identified 16 competencies that described the most effective leaders and distinguished them from average and poor leaders. These strengths included qualities such as: • Character and integrity • Problem-solving skills • Technical competence • Innovation • Initiative 3. A trait that ideally is used with consistency, not sporadically • Communication 4. A behavior that can be used effectively over time We cannot envision situations where doing less of any one of them would be better than doing more. Can someone be too honest? Too skilled at solving problems? Can a person be too technically competent or innovative? Conceptually, the more you use a strength, the better things get. 5. A trait that consistently produces positive outcomes 6. A trait that is valued for its inner worth, along with its outcomes 7. A trait that spans cultures 8. A trait that is harmonious with other strengths, rather than being opposed to them If you apply these characteristics of strengths to forceful and enabling, you begin to see why we come to different conclusions. Let’s look at forceful. Being increasingly forceful is seldom a positive thing. Further, being forceful cannot be effective in all situations. It does not produce positive outcomes with consistency. Being forceful is not valued for its intrinsic worth, like honesty or truthfulness would be. Indeed, some cultures are offended by forcefulness. Finally, forceful and enabling are competing behaviors. Using one tactic more of the time means you are not doing the other. A similar analysis can be done with enabling. Done to excess, it becomes less effective. And it doesn’t always produce good outcomes, it is not valued for its own worth, nor is it valued in every culture; in addition, it is opposed to other strengths. Copyright © 2013 Zenger Folkman. All rights reserved. • Strategic thinking Beyond that, in all our data analysis, we found no evidence that extremely high scores ever had negative consequences. If that “strengths can be taken too far” theory were true, then someone scoring at the 90th percentile on a “strength” would be perceived as being less effective than someone at the 60th or 70th percentile. The extremely high scorer’s business results would be inferior to the results of the people who received lower scores. People would presumably be making more negative written comments about high scorers in their 360-degree feedback reports than they would for those with moderate scores. We can state unequivocally that none of the above ever happens. To the contrary, those with the lowest scores on these receive multiple negative comments and produce inferior results. Those with the highest scores produce the best outcomes on everything we have been able to measure. Our research is quite clear about the impact of serious weaknesses, or as we have chosen to call them, fatal flaws. With rare exception, effective leaders cannot 2
  • 3. be terrible at anything. Having scores in the bottom decile (10 percent) most often sinks a leader to the lowest rungs of effectiveness. DO STRENGTHS AND WEAKNESSES GO TOGETHER? A prominent consulting company published a study on building a leadership pipeline. In this they quoted a senior HR executive who as a participant in a roundtable on developing leadership talent had said, “whenever you find someone with two or three strengths, most likely you will find that person has a serious weakness.” This would seemingly support the idea that strengths carried too far become weaknesses, or that it is common to find these mixed together. We examined that question, and our data suggests just the opposite. Only one person in a hundred people, with three or more strengths, will have a fatal flaw. From a group of 100 people with two or more strengths, less than 3 would have a fatal flaw. From a group of 100 people with just one strength, only 7 would have a fatal flaw. Looked at in the reverse way, 93% of all people who possess one or more fatal flaws, will have no leadership strengths. Strengths and weaknesses just do not frequently co-exist in the same person. It is clearly the exception, not the rule. SHOULD YOU MODERATE OR MAXIMIZE STRENGTHS? Kaplan and Kaiser support the idea that backing off strengths is the right solution. They apply this solution to their definition of strengths, and they suggest that the person seen as “too forceful” should become more moderate. The “too enabling” person should be less empowering or less sensitive to others. Our analysis confirms that exceptional leaders are those who possess five or more strengths. Our operational definition of a strength is a competency at the 90th percentile or higher and that meets the earlier criteria. The more strengths a leader possesses, the greater the likelihood of making a profound contribution to the organization. One executive who sought to optimize his strengths decided he wished to be more inspiring and motivating. His resolve was to do the following, and he put sticky notes on his computer screen to remind him of the following: • Be more effusive with praise • Let people figure things out for themselves • Always ask, “What do you think?” • Delegate more things (ask others what they’d like to do) • Deliberately set stretch goals with my team • Paint (and repaint) a compelling vision Adding those behaviors to his usual pattern of leading caused him to be perceived in a far more favorable light, and to produce far better results for the organization. CONCLUSION In short, we find no evidence that what we and others have identified as strengths can ever be overdone. Therefore, we can’t envision a time when we would advise leaders to tone down one of their strengths. Some might see these theoretical differences as subtle nuances. They are not. These result in very different approaches to improving leadership behavior. This paper is a revision of Chapter 13 of How To Be Exceptional: Drive Leadership Success by Magnifying Your Strengths, co-authored by John Zenger, Joseph Folkman, Robert Sherwin and Barbara Steel, published by McGraw-Hill, New York, 2012 Copyright © 2013 Zenger Folkman. All rights reserved. 3
  • 4. ZENGER FOLKMAN Elevating Leadership Strengths Zenger Folkman helps organizations flourish by increasing the effectiveness of leaders at all levels. Our unique, strengths-based development methodology enables leaders to move faster and higher. Each offering is solidly grounded in research, utilizing our extensive empirical database. The end results are statistically significant improvements in how leaders lead, how their employees engage and how their companies profit; allowing both leaders and organizations to soar to new heights. THE CLEMMER GROUP Leading with STRENGTH The CLEMMER Group is Zenger Fokman's Canadian Strategic Partner. Jim Clemmer was co-founder of The Achieve Group (which became Canada's largest leadership training firm) when they worked with Jack Zenger's previous company, Zenger Miller. ABOUT THE AUTHORS John H. “Jack” Zenger, D.B.A., is the co-founder and CEO of Zenger Folkman, and is considered a world expert in the field of leadership development. A highly respected and sought after speaker, consultant and executive coach, Jack was honored in 2011 with the American Society of Training and Development’s Lifetime Achievement Award in Workplace Learning and Performance. He is the co-author of twelve books on leadership and teams, including the best seller: The Extraordinary Leader: Turning Good Managers into Great Leaders (McGraw-Hill, 2009). Joe Folkman, Ph.D., is a frequent keynote speaker and conference presenter, a consultant to some of the world’s most successful organizations, and the author or co-author of eight books. His research has been published in The Harvard Business Review, Wall Street Journal’s National Business Employment Weekly, Training and Development, and Executive Excellence. Bob Sherwin is the Chief Operating Officer of Zenger Folkman. He joined the company in 2004 and has responsibility for all company operations. He has spent more than 20 years as an executive in some of the world’s leading training and development companies. Barbara Steel is Senior Vice President of Leadership Effectiveness for Zenger Folkman. Barbara manages the facilitator network and certification process for the company. Known for her engaging style, she is also a sought after speaker, workshop facilitator, and executive coach. CONTACT US phone 519.748.1044 Copyright © 2013 Zenger Folkman. All rights reserved. email service@clemmer.net internet www.clemmergroup.com 4