New media presentation following EASTWEST's discussion on mapping the social media universe in China. www.eastwestpr.com

1. How to Make Content King Jim James jim@eastwestpr.com Ryan Dutcher ryan@eastwestpr.com

3. Platforms are vast and confusing, but with the right map, these platforms have the potential to become an integral part of your communications campaign.

5. Content can take the form of blog posts, videos, or presentations.

7. For each English language new media platform, there is almost always a Chinese equivalent.

9. For each campaign, it is critical to find the influencers who will most likely carry on your message.

11. As opposed to followers, influencers have large followings, also composed of influencers who carry on the message.

13. Metrics include such areas as the tone of social media activity, the top users posting and the top platforms being used.