Pr 2.0 Overview Presentation
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This is a hodgepodge of slides used in digital communication presentations by EWPR over the past year. Feel free to use these slides as you wish in future presentations.
![EASTWEST PR 2.0 ,[object Object]](https://image.slidesharecdn.com/pr20overviewv2-100118235034-phpapp01/85/Pr-2-0-Overview-Presentation-1-320.jpg)
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Pr 2.0 Overview Presentation
- 2. New Media Tactics Aside from traditional PR activities, EASTWEST is successful at assisting clients to optimize their online presence using existing tools and networks.
- 3. Key elements
- 5. Digital network – Connecting the Dots
- 10. Everything begins with search
- 11. Search engine optimization (SEO) Search Engine Optimization(SEO) Attract international audiences to the website Make www.eastwestpr.com more « visible » to search engine (Google) Websites benefit from search engine optimisation to become higher in displayed rankings. Current site doesn’t appear in the top 10 ‘Media consultancy + Hong Kong’
- 17. Video Sharing
- 18. Social Media Release WHAT – A Social Media Release (SMR) is a collection of facts, the same facts that go into a press release. This information is combined with rich media such as photos, videos and presentations to give journalists, bloggers and other content generators the things they need to develop their stories. WHY – Your audience, including journalists, want information faster, richer and more easily accessible. HOW – We create SMRs alongside, or in place of, traditional press releases in order to achieve maximum impact from a single news point. The SMR can be sent as a regular email or via Connect, and can be hosted on any website for archive.
- 21. Embed code
- 26. Digital Librarian Technical Developers Content Generators Digital Evangelist Press releases, virals, podcasts, articles, posts, games, widgets and all other marketing collateral. Digital PR Strategy Content aggregation Content distribution/seeding Videos Audio Text Images Hosted Press Centre HPC, Micro-site, profile-page, website, etc. Engagement / Outreach SEO & SEM Growing network, driving traffic, awareness, etc. Digital Analyst
- 27. PR 2.0 Creating an online presence which matches the vitality of the real world personality of the brand
Notes de l'éditeur
- 1. Contact to Press could include non traditional methods such as twitter, IM,etc. 3. Multimedia content could include presentations, video, audio, etc. This content can also be social. Top Social Media Sites (ranked by unique worldwide visitors November, 2008; comScore) Blogger (222 million) Facebook (200 million) MySpace (126 million) Wordpress (114 million) Windows Live Spaces (87 million) Yahoo Geocities (69 million) Flickr (64 million) hi5 (58 million) Orkut (46 million) Six Apart (46 million) Baidu Space (40 million) Friendster (31 million) 56.com (29 million) Webs.com (24 million) Bebo (24 million) Note: LinkedIn had 12million unique visitors in November. Social Bookmark usage Email 35% Facebook 10% Digg 7% MySpace 6% StumbleUpon 4% Reditt 4% delicious 4% Google Bookmarks 3% Windows Live 3% Technorati 3% Others 19%