National PCC Day USPS CMO 9 13 13
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The document discusses strategies for marketing and sales, enhancing shipping services, improving tools for small and medium businesses, and driving growth. Some key points include enhancing the consumer experience, retaining and growing profitable mail revenue, adding value to mail through alternate postage and customization, improving usps.com and other digital tools, and better supporting small businesses through education, outreach, and partnerships. An external communication plan is outlined to promote these initiatives through various channels.
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National PCC Day USPS CMO 9 13 13
- 1. ® Marketing & Sales Focus on Growth!
- 2. ®® Enhancement of Shipping Services Mail as Effective Part of Integrated Media Mix Channel Improvements of Tools for SMB Greater Functionality & Capability to Drive Transaction in Retail and Online Close the “Reliability” Gap Retain & Grow Profitable Mail Revenue Enhance Tools & Build Awareness at Scale Enhance Consumer Experience Drivers of Growth
- 3. ®® Enhancement of Shipping Services Mail as Effective Part of Integrated Media Mix Channel Improvements of Tools for SMB Greater Functionality & Capability to Drive Transaction in Retail and Online Close the “Reliability” Gap Retain & Grow Profitable Mail Revenue Enhance Tools & Build Awareness at Scale Enhance Consumer Experience Drivers of Growth
- 4. ®® Alternate Postage Adding value to mail •Customize with company logos, brand images, or trademarks •Use as “prime real estate” on mailpiece to advertise brand and create awareness •Increase ROI
- 5. ®® Picture Permit Hallmark Research: •Mail more cards if USPS made it easier • Calculate postage • Purchase postage • Mail card •USPS market research corroborated Alternate Postage: •IMb on the envelope is for postage •Always correct postage • For weight and shape •Just “Sign, Address, and Mail” Consumer Needs Solution
- 6. ®® “SpongeBob” Promotion • Use letter and card writing to emotionally connect with those important to us in a meaningful way • Share the joy of sending and the anticipation of receiving something in the mail • Re-ignite the lost art of letter writing for today’s generation • Help beginners develop creativity and writing skills • Kids everywhere will be invited to share their happiness with loved ones via USPS
- 7. ® First Day: Veterans Day – November 11, 2013 World War II Memorial, Washington D.C. First Day: September 22, 2013 National Postal Museum, Grand Opening of the Gross Two First Day Ceremonies: September 23, 2013 Ray Charles Birthday Moorehead College, Atlanta, GA Grammy Museum, Los Angeles, CA First Day – October 1, 2013 Holiday Pre-Sorted Stamp - 3,000 and 10,000 piece coils Snow Creek Ski Resort, Weston, MO First Day: September 22, 2013 National Postal Museum, Grand Opening of the Gross Gallery Stamps Tell a Story
- 8. ® First Day: Oct. 10, 2013 New York City, NY On Sale at Costco and other retail partners First Day: Oct. 11, 2013 New York City, NY First Day: October 24, 2013 United Nations Day New York, NY First Day: November TBD First Day: December TBD First Day: November TBD Stamps Recognize Culture & Traditions
- 9. ®® Enhancement of Shipping Services Mail as Effective Part of Integrated Media Mix Channel Improvements of Tools for SMB Greater Functionality & Capability to Drive Transaction in Retail and Online Close the “Reliability” Gap Retain & Grow Profitable Mail Revenue Enhance Tools & Build Awareness at Scale Enhance Consumer Experience Drivers of Growth
- 10. ® USPS and Small Business Communication and Support for Small Business Enlist PCC support to deliver products and service knowledge Inform/introduce Small Business to USPS products and services • E.g. Every Door Direct Mail (EDDM) and Expedited Package services Outreach CallsOutreach Calls Support new and existing SB customers New customer onboarding support Provide product knowledge Customer Relationship Centers Customer Relationship Centers Make USPS more accessible by expanding Postmaster connections with the community A local resource for small businesses Postmaster Outreach Postmaster Outreach Join small business supporting networks/ partners to be in sync with what SB needs Expand affiliate programs to provide robust solution selections Corporate Partnerships Corporate Partnerships Improve upon usps.com and knowledge repository to simplify ease-of- use Link to MyMail Connection web portal to provide contacts with Marketing Service Providers across the nation Improve usps.com / Business Solutions Improve usps.com / Business Solutions 5 Key USPS initiatives in supporting Small Businesses:
- 11. ®® Enhancement of Shipping Services Mail as Effective Part of Integrated Media Mix Channel Improvements of Tools for SMB Greater Functionality & Capability to Drive Transaction in Retail and Online Close the “Reliability” Gap Retain & Grow Profitable Mail Revenue Enhance Tools & Build Awareness at Scale Enhance Consumer Experience Drivers of Growth
- 12. ®® usps.com • As of June 2013, most searched-for content is prominently displayed on landing page, improving convenience and overall usps.com experience • Based on metrics and Consumer Advocate feedback • September 26 - Modernizing Track & Confirm • Provide a visual representation that customers have come to expect • Improved user interface, designed for ease-of-use and functionality
- 13. ®® Enhancement of Shipping Services Mail as Effective Part of Integrated Media Mix Channel Improvements of Tools for SMB Greater Functionality & Capability to Drive Transaction in Retail and Online Close the “Reliability” Gap Retain & Grow Profitable Mail Revenue Enhance Tools & Build Awareness at Scale Enhance Consumer Experience Drivers of Growth
- 14. ®® • Priority Mail Express is the new name for Express Mail • Reduces product line confusion • Leverages strength of the Priority Mail brand • The domestic Priority Mail product now provides: • Date of Delivery Specified • USPS Tracking TM included • Free Insurance up to $50 on most package • All at the same low rate! • As always, you can still: • Get Free Priority Mail boxes • Schedule next day Package Pickup Summary of Changes: Priority Mail
- 15. ®® NATIONAL TV Start 8/19 15 NATIONAL PRINT Starting Aug Digital Start 9/9 NATIONAL MAILER B2B 7/30 Retail & USPS.com July 29th Sales Materials By 8/1 Customizable Presentation Visual Map Job Aids Videos External Communication Plan PR Media Webinar Press Tour NATIONAL MAILER B2C 9/9
Notes de l'éditeur
- The Medal of Honor: WWII Two medals shown, Army and Navy. Only two are shown because they were the only two that existed in WWII. The Air force medal didn’t exist until after the Korean War. Unique format will be unveiled _______________________________.
- The reverse side includes a larger version of the photograph featured on the stamp and the logo for the Music Icons series.