22 Key Takeaways from The Email Design Conference

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Jim MacLeod

The Email Design Conference is the premiere event for email designers and developers.

Marketing Design

#TEDC15
Key Takeaways from
@JimMacLeod
THE
2015
EMAIL DESIGN
CONFERENCE
22

#TEDC15
“Emails aren’t
websites, but email
design is web design.
FABIO CARNEIRO
MailChimp | @flcarneiro

#TEDC15
“Every year is the
“year of mobile” in
email design.
MIKE RAGAN
ActionRocket | @mike_ragan

#TEDC15
Be VIOLENT and
ORIGINAL in your
emails.
DAN DENNEY
Code School | @dandenney
“

#TEDC15
“Scrolling behavior
on mobile is
natural.
JUSTINE JORDAN
Litmus | @meladorri

#TEDC15
“If you get it right on
mobile, it will look
great everywhere
else.
CINDY WHITE
Plow and Hearth

#TEDC15
“Label your classes
clearly. Keep your
code clean.
FAITH ALBERS
Whereoware | @FaithAlbers

#TEDC15
“Don’t code like it’s
1999.
BRIAN GRAVES
DEG | @briangraves
Photo by @krieger33

#TEDC15
“Step behind the
click. Who is the
human behind
the click.
VICKY GE
Amazon | @vickymakesstuff

#TEDC15
“Email is a part of
your software, treat
it as such.
ALEX MOHR
sendwithus | @alexophile

#TEDC15
“A growth mindset
means empathy
for clients.
KRISTINA HUFFMAN
Salesforce | @krudz

#TEDC15
“No such thing as
pixel-perfect design
in email.
FABIO CARNEIRO
MailChimp | @flcarneiro

#TEDC15
Clicks are
important to track,
but an email that
isn’t opened
doesn’t matter.
MATT LAUDATO
Constant Contact | @MattOnData
“

#TEDC15
“BSI: Big Sexy
Images
are great.
MIKE NELSON
Really Good Emails | @mevlow

#TEDC15
Transaction emails
reduce anxiety!
TOM BUCHOK
CARL SEDNAOUI
MailCharts
@tbuchok @CarlSednaoui
“

#TEDC15
“We need to treat emails
as what they are:
individual issues of a
single publication.
RYAN MERRILL
Food52 | @procload

#TEDC15
“Have an elevator
pitch for yourself.
ANALISA CAPOTE
Gulfstream | @analisacapote

#TEDC15
“
SHAIMOOM NEWAZ
ExakTime | @shaimoomn
Create curiosity
through emotion.

#TEDC15
The power of
segmentation:
It improves your email
performance: 13% higher
opens, 52% more clicks,
-28% unsubscribe rates,
JENN RHEE
Udemy | @juniorhee
“

#TEDC15
“Interactive emails
need to remain
goal-driven.
BRIAN GRAVES
DEG | @briangraves

#TEDC15
“The lines between
email and web are
blurring; invest
time in both.
TED GOAS
Canfield Scientific | @tedgoas

#TEDC15
“Be willing to scrap it
all and start again if
it doesn’t work out.
MARK ROBBINS
RebelMail | @M_J_Robbins

#TEDC15
“Outlook and Gmail
aren’t changing anytime
soon. We have to adapt
to them.
FABIO CARNEIRO
MailChimp | @flcarneiro

#TEDC15
Key Takeaways from
@JimMacLeod
THE
2015
EMAIL DESIGN
CONFERENCE
Thank you to Litmus for
putting on this great event.

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22 Key Takeaways from The Email Design Conference

1. #TEDC15 Key Takeaways from @JimMacLeod THE 2015 EMAIL DESIGN CONFERENCE 22

2. #TEDC15 “Emails aren’t websites, but email design is web design. FABIO CARNEIRO MailChimp | @flcarneiro

3. #TEDC15 “Every year is the “year of mobile” in email design. MIKE RAGAN ActionRocket | @mike_ragan

4. #TEDC15 Be VIOLENT and ORIGINAL in your emails. DAN DENNEY Code School | @dandenney “

5. #TEDC15 “Scrolling behavior on mobile is natural. JUSTINE JORDAN Litmus | @meladorri

6. #TEDC15 “If you get it right on mobile, it will look great everywhere else. CINDY WHITE Plow and Hearth

7. #TEDC15 “Label your classes clearly. Keep your code clean. FAITH ALBERS Whereoware | @FaithAlbers

8. #TEDC15 “Don’t code like it’s 1999. BRIAN GRAVES DEG | @briangraves Photo by @krieger33

9. #TEDC15 “Step behind the click. Who is the human behind the click. VICKY GE Amazon | @vickymakesstuff

10. #TEDC15 “Email is a part of your software, treat it as such. ALEX MOHR sendwithus | @alexophile

11. #TEDC15 “A growth mindset means empathy for clients. KRISTINA HUFFMAN Salesforce | @krudz

12. #TEDC15 “No such thing as pixel-perfect design in email. FABIO CARNEIRO MailChimp | @flcarneiro

13. #TEDC15 Clicks are important to track, but an email that isn’t opened doesn’t matter. MATT LAUDATO Constant Contact | @MattOnData “

14. #TEDC15 “BSI: Big Sexy Images are great. MIKE NELSON Really Good Emails | @mevlow

15. #TEDC15 Transaction emails reduce anxiety! TOM BUCHOK CARL SEDNAOUI MailCharts @tbuchok @CarlSednaoui “

16. #TEDC15 “We need to treat emails as what they are: individual issues of a single publication. RYAN MERRILL Food52 | @procload

17. #TEDC15 “Have an elevator pitch for yourself. ANALISA CAPOTE Gulfstream | @analisacapote

18. #TEDC15 “ SHAIMOOM NEWAZ ExakTime | @shaimoomn Create curiosity through emotion.

19. #TEDC15 The power of segmentation: It improves your email performance: 13% higher opens, 52% more clicks, -28% unsubscribe rates, JENN RHEE Udemy | @juniorhee “

20. #TEDC15 “Interactive emails need to remain goal-driven. BRIAN GRAVES DEG | @briangraves

21. #TEDC15 “The lines between email and web are blurring; invest time in both. TED GOAS Canfield Scientific | @tedgoas

22. #TEDC15 “Be willing to scrap it all and start again if it doesn’t work out. MARK ROBBINS RebelMail | @M_J_Robbins

23. #TEDC15 “Outlook and Gmail aren’t changing anytime soon. We have to adapt to them. FABIO CARNEIRO MailChimp | @flcarneiro

24. #TEDC15 Key Takeaways from @JimMacLeod THE 2015 EMAIL DESIGN CONFERENCE Thank you to Litmus for putting on this great event.

22 Key Takeaways from The Email Design Conference

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