Internet marketing has been around for a long time. Actually, internet marketing has probably been around as long as the internet has been around. It has been known by many names. Internet marketing, digital marketing, #online marketing and maybe a few other names. An easy definition for internet marketing is … Internet Marketing is any marketing than is done over the internet and uses internet tools and services.

1. A Good
Online
Marketing
Strategy

2. Internet Marketing is any
marketing than is done over the
internet and uses internet tools
and services.

3. Marketing is a crucial
part of any business
and internet marketing
is no different.

4. Implementing internet
marketing should be a
well thought out
process that aligns with
your current business
situation and your long
term business plans.

5. “If you are marketing
to everyone, then you
are marketing to no
one.”
Just like any other
business, you need to
specialize in one
specific area of real
estate.

6. Before you start any
type of internet
activity, you have to
make sure you have
a fully functional,
well designed
website. This will be
your online
presence.

7. Too many people make
the mistake of building
their own web sites and
do a very poor job at it.
You don’t want to start
any other internet
marketing activity until
you have a proper
website.
Your website should be a
strong reflection of your
brand.

8. A landing page site is a 1
page site specifically
designed for 1 purpose and 1
purpose only. Usually, that
purpose is to capture emails
from people.

9. Having a nice web site will
not guarantee people will
find you. In fact, I can
almost guarantee people
won’t find you if you don’t
do any other internet
marketing.

10. A PAID advertising
activity is all
about paying for
some ads and
having those ads
direct people to
your SITE, ideally
your landing page
mini site.

11. The nice thing
about Google ads
is that you only
have to pay
Google whenever
someone clicks on
the ad, so you can
build up a bit of an
awareness
without having to
pay for it.

12. The advantage of
Facebook Ads is
that they can be
more targeted.
You can choose to
pay for ad
impressions and
ad interactivity,
such as likes,
comments and
clicks.

13. People are
becoming “ad
blind” to
banner ads
and don’t
click on them
as often as
they used to.

14. Search marketing is about getting
your site found when people are
interested in what you have to
offer. But it takes time.
But once you have a good SEARCH
strategy in place it stays around
forever.

15. While you are waiting for
your SEARCH strategy to start working, it’s
important to implement other Internet
Marketing strategies, such as PAID activities
or SOCIAL activities, as these activities can
generate leads a lot quicker.

16. SOCIAL marketing is all about
building relationships with your
followers by interacting with your
followers.

17. As a Real Estate
professional, the easiest
thing to do with Facebook
is to post pictures of
properties, and articles
about any industry trends
related to real estate.

18. The nice thing
about Twitter
is that you can
send “tweets”
out more
often and
people won’t
mind.

19. Linkedin is the “business”
social media platform.

20. A CONTENT
marketing strategy
is all about
producing content
that really helps
identify you as an
authority on your
topic and helps
build your brand.

21. The goal of your EMAIL strategy
is to share your content and
information with your
subscribers. Every time you
create a new piece of good
content you want to make sure
everyone reads it so you send it
out to everyone on your list.

22. The goal of the BRAND strategy is to identify you as the
ultimate leader in your field. You are an influencer.

23. The ultimate
internet marketing
strategy is to
create a significant
piece of content
that would
differentiate you
from your
competition for
your specialty.

24. The most
common
BRAND
strategy
would be to
write and
publish a full
length book.

25. You need to measure everything in internet
marketing so you can make the necessary
changes to make it even better.

26. Peller Media is an online Internet Marketing
and Brand Management company specializing
in helping real estate professionals get
noticed online. Our focus is on building good,
quality long form content that will help
differentiate our clients from other clients in
their area. The effort is on building a trusted
brand and a relationship with our client's
customers. As well as brand management,
we can also provide customers using our paid
advertising products and extensive web
design products.
www.pellermedia.com
www.jimpellerin.com
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