Content marketing is one of the big words in Internet Marketing today. Content Marketing at it's core is about any content you publish online (or off, but we'll focus on online in this article). Content Marketing encompasses your own website, your social media and even video marketing. To get it right, your content marketing plan should include and incorporate all of these elements into a cohesive strategy.

1. Content Marketing, Social Media
and Video Marketing
James Ruppel
631-615-2983
jruppel@wsidigitalmarketer.com
http://jruppel.wsidigitalmarketer.com

2. Content Marketing
• Content is King
• Make sure it’s relevant to your audience
• Start with Keyword Research
• Think about your business from your target
market’s point of view
• What information do they want from you?
• Ask existing customers
• Ask your target who are
not yet your customers

3. Content Marketing
• Look to your successful competitors doing?
• Look at your website analytics
• At which pages are visitors looking?
• On which pages are they
spending the most time?
• What pages are they bouncing off quickly?
• Revise your content accordingly to provide
interesting, engaging information they want

4. Start a blog
• Communicate with your prospects regularly
• Every new blog post is a new page on your site
• It’s more, new content for
search engines to index
• Make a commitment to post regularly
• Keep it current, address current issues
• Syndicate content to social media outlets
• Syndicate content with other sites

5. Video (1)
• YouTube is the second largest
search engine after Google
• More searches are done on YouTube than any
other search engine (except Google)
• People love video (how many TVs do you have?)
• Video is engaging
• Video is easily optimized for search engines
• There is less competition on SERPs for video

6. Video (2)
• Video does NOT have to be expensive
• Video does NOT need high production value
– You have a webcam or a video camera, don’t you?
• Video does NOT have to be long
– A couple of minutes is fine
• Videos can be made from still images
• Videos can be made from presentations
• Optimize your videos with your keywords

7. Social Media (1)
• Hottest buzzword in Internet Marketing
• People spend more time on Social Media sites
than any other online activity
• Dozens, if not hundreds, of social media sites
and platforms
• Top Four:
– Facebook, Twitter, YouTube, LinkedIn

8. Social Media (2)
• Social Media offers the promise of
communicating with your prospects and
customers in a personal way
• Starting a “conversation”
• Giving your business a personality
• Getting your friends and followers to spread
the word to their friends and followers
– “You tell 2 people, they tell 2 people, and so on….”

9. Social Media (3)
• Social = Time and Commitment
• Don’t tip toe in water; jump in
with both feet or stay out of the pool
• Doing it wrong will hurt your business more
than not doing it at all
– Facebook site with 5 “Likes”, old posts, all
promotional posts, unanswered negative reviews
– Twitter account with no posts
– LinkedIn profile that’s not 100 percent complete

10. Social Media (4)
• Develop a strategy
before developing a page
• What do you want to accomplish?
• How are you going to get “Likes”
• What are you going to post?
• Is it engaging? Will people want to share it?
• Who’s going to monitor your social media
properties and respond to visitor comments?

11. Social Media (5)
• Your employees are using Social Media now
• Do you have a Social Media Policy for them?
• An employee is bad-mouthing your business
on their social media can hurt your business?
• Can you legally fire them
if you don’t have a policy?
• Do you want it to get to that point?
• Protect your Business. Include a social media
policy in your employee handbook now

12. Social Media (6)
• Read and address your reviews
• Thank your positive reviewers
• Answer Questions
• Address negative reviews in a positive,
proactive way to resolve their issues
• You can’t always make everyone happy, but
other visitors will see that you tried
• “Raving lunatics” can become “Raving Fans”

13. Mobile (1)
• Where’s your mobile phone now?
• For most, mobile phones are within
10 feet of us 24/7,
even when we’re sleeping
• How long do you let a text
message sit without reading it?
• How long do you let an email
sit without reading it?

14. Mobile (2)
• Smart phones have changed the way we
interact with the world on a daily basis
• Mobile search is big now and getting bigger
• The number of mobile internet users will pass
the 1 billion mark by 2013
• The # of people accessing the mobile internet
is expected to overtake the PC within 5 years
• Mobile phone penetration outnumbers fixed
internet users 5 to 2

15. Mobile (3)
• What’s your mobile profile?
• How does your website look on a mobile device
– Can you read it?
– Do you have to scroll around
to find anything?
– Is it easy to navigate around?
– Can you find your contact
information, directions, basic
product information quickly and easily?

16. Mobile (4)
• Check the Stats
• Look at the Analytics for your main website
• How many people accessed it from a mobile
device (iPhone, Android, iPad) last month?
• How many people accessed it from a mobile
device 6 months ago?
• Do you see a trend?

17. Mobile (5)
• More people will see your site this way than on
a desktop. Is that the experience you want
them to have with your business?
• K.I.S.S: Keep it Simple
• Streamlined version of your main site
• Nobody is spending hours on a mobile device
• Basic information: Products, Contact
Information, Directions, etc.

18. • Read the full article
here
• http://jruppel.wsi
digitalmarketer.com