Presentation by Jim Sulecki at the American Society of Business Publication Editors\' Digital Symposium, November 2009.

1. Leveraging the Power of B2B Social Communities ASBPE Digital Symposium 11.3.09 | Jim Sulecki

3. Print

4. OnlineI.e. – it’s more the brand,the community, the conversation, than it is about the medium.

5. Community Features Comments

6. Community Features (cont.) Direct Peer-to-Peer Contact on Event Microsites

8. Just Build It!

10. Little webprogrammer work

11. Reskin with our own look

12. Though some limitations with template

13. Remove ads, use own URLs

14. About $50 / mo / site

15. Links: brand site   community site

16. Minimal editorial work

23. Forums account for 25% of all pageviews

26. Member Content: Videos

27. Keep An Eye On Analytics

28. Is It Working? You Betcha

29. Promote, Promote, Promote

30. Get Them Registered + personal emails to key industry leaders

31. Keep Them Coming Back: Monthly ‘Sends’ + continual exposure in the magazines

33. Premium Sponsorships

36. Search / Related Articles

37. Mobile: Ning app?

39. Look for ‘like’ markets to bring together.

40. Plenty of links: brand site   community.

41. Registration funnel wide open.

42. Keep them coming back.

43. Steady eye on metrics – nudge as needed.

44. ‘Steward’ commercialization.

46. e www.MeisterMedia.com