GIGAN JSC Agency provides strategic consulting solutions and comprehensive Digital Performance Marketing Implementation, from Branding Performance to Performance Marketing solutions with an aim to help clients generate more leads and revenue.
4. 4
More than ten years of experience in
Technology and Digital. More than 8 years of
experiences in media agency with specialist
roles such as trainer, and speaker in
workshops, events, and courses,...
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CEO & CO FOUNDER
MR. Tran Quoc Ky
Team
More than 07 years of experience as a Digital
Consulting Manager & Account Manager.
Directly advising strategies in many different
industries such as eCommerce (Vstyle, Shopee,
Lazada), fashion (LYN, Hoang Phuc,...).....
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COO & CO FOUNDER
MS. Tran Phuong Truc
5. Vision
On top Viet Nam media and technology companies
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Mission
Through performance optimization, we serve and improve the
economy and society.
Core values
Optimize Performance for Sustainable Development as
Demonstrated by Data by a Team Committed to the Spirit of
Giving
Gigan Culture
6. Gigan is the place
where we develop
skills, and knowledge
through several
activities, for instance,
outdoor, team
building, and training
courses.
"
Gigan Life
7. 7
Service model
16 20
17 19
18
01
02
03
08
09
10
11
05
13
06
14
07 15
12
BRAND
PERFORMANCE
COMMITMENT
PERFORMANCE
OPTIMIZATION
DIGITAL
ADVERTISING
CREATIVE ANALYTICS
DIGITAL
ADVERTISING
04
1. PR Booking
2. Social Media
3. Display Ads & Seeding
4. KOLs/ Influencers
5. Content
6. Creative
7. Video production
8. Marketing solutions
9. Promotion strategy
10. Push Traffic All Channel
11. Combination Channel
12. Realtime Optimization
13. Acquisition Optimization
14. Analytics & Optimization
15. Data Segment Remarketing
16. Right Target
17. Performance content
18. Conversion
19. LEAD/CPL/CPQL
20. Up - sale
11. Brand Launch
Research Idea Material Deploy Report
Market research,
campaign goal
setting
Formulate
strategies and
propose plans
Build media
publications for
the campaign
Implement and
optimize according
to the proposed
campaign
Report and
analysis for the
next period
12. Media Performance
Research Institute Optimize Growth Report Propose
Research the TA,
market, and
competitors
System connector,
advertisement
setting
A/B testing the
campaign and
optimization
according to 2
paddle logic
Scale up to
achieve growth
goals
Real-time
data reporting
Analysis and
recommendations
by campaign
13. Analyze the needs and actual
situation of the business
Research
Monitoring operations and handing
over the tool to the department to
take over for future operations
Hand over
Propose adjustments or additions to
complete the strategic landscape and
unify the set objectives
Evaluate
1:1 consultation with business
owners to build an operating
apparatus and manage digital
marketing activities
Consult
Digital
Consulting
Digital Consulting
14. Account
Execution
Content
Execution
Creative
Execution
Media Execution
Martech
Execution
Project Manager
Executive / Senior
Exp > 1 year
Deployed > 10 projects
Manager+
Exp > 3 years
Deployed > 30 projects
Executive / Senior
Exp > 1 year
Deployed > 10 projects
Executive / Senior
Exp > 1 year
Deployed > 10 projects
Executive / Senior
Exp > 1 year
Deployed > 10 projects
Executive / Senior
Exp > 1 year
Deployed > 10 projects
Strategic
Consulting
Level C
Exp > 6 years
Deployed > 200 projects
Power Team
15. Growth
Break through on Ecommerce
revenue
Flexible
Use human leverage to deploy
flexibly
Optimize
Optimize human costs, time and
marketing performance.
Synchronized
Build a synchronous Big campaign
model for future purchases.
Analyze
Analysis of the current
situation of
Ecommerce
Propose
Build a plan and propose
an implementation plan
Grow Ecommerce
Build
Build sales programs and
content
Deploy
Executive the plan to achieve
sales goals
16. Building
- Ecommerce Shop In Shop
- Landing Page
- Content Marketing
- …. vv
Booking
- PR Booking
- KOLs/Influencer
- Social Network
- … vv
Others
- Setup Tracking
- Builder Web UI/UX
- Marketing Orientation
- … vv
Based on the actual needs of the business, we always strive to give the right
solution to more than 1000+ businesses throughout the development journey.
Others
17. 17
Alignment
Monitor & evaluate
results to learn from
experience
Kick-Off
Expand the customer
data to scale up
marketing activities.
START
Final Contract
Deploy and Optimize
Meeting
Feasibility analysis and
unification of campaign
goals
Brief
Planning
Plan & propose implementation
plan.
.03
.04
.05
.06
.02
.01
Capture information about
project implementation
needs
Process
19. We pledge to make every
attempt to deploy campaigns
with the highest expertise.
Profession
We commit to complete
transparency in all implementation
operations to create a win-win
business environment.
.
We dedicate effort to creating
measurable results based on
agreed-upon plans and
objectives.
Transparency Efficiency
Pledge
20. 20
Reaching: View, True View, Impression, CTR%
Traffics: Click, Session, User, Engagement..
Conversion: CR%, NRU%, Order, Lead, CPI…
ROI: CIR%, ROAS, Payment, Revenue
Others (case by case)
Capability to Meet KPIs
Do you agree with
that opinion?
We can only optimize
and commit to
measurable metrics?
"
21. The tool controls the whole process including steps such as consulting leads, handling leads, and evaluating
telesales ability according to the completed CS process.
The main aim is converting customers and revenue.
Data Quality Management
22. Supporting build the real-time Digital Marketing report tools for
campaign management.
Automatic Report
24. Target
Mass
Objective
Grow up Ecommerce
Category
Cosmetic
CIR%
<40% & Top 01 7/7 CAT Perfume on LAZ
Execution:
• Brand promotion in the online environment
• Building online multi-channel topics/topics
• Coordinate with customers to set KPIs in the online environment
• Research leads online, deploy ads, and track real-time
performance.
Lux Asia is Asia's leading distributor of perfumes and cosmetics, they want to
develop retail channels in the Vietnamese market through E-commerce
activities.
.
25. Lyn’s goal is to create a unique distribution network for their project. The
project's objective is to reduce lead cost and increase lead volume to
support the sales system.
Target
Female
Objective
Grow up Ecommerce
Category
Fashion
CR%
x1.5
CTR%
x3
Growup
x5
Execution:
• Create an outreach strategy and a detailed advertising
campaign.
• Figure out potential customer group
• Promotional materials (content/images) creation
• Optimization and reporting in real-time
26. V-style is an e-commerce website that specializes infamous cosmetics and
perfume brands in Vietnam. They have the ambition to reach several
potential customers in the online environment and determinedly set a
significant high growth in online revenue
Target
Mass
Objective
Grow up Revenue
Category
E-commerce
ORDER
>500/day
CIR%
<27%
Grow Up
x3
Execution:
• Searching for potential customer segments on the online
environment
• Accumulate and select the best deals
• Set up automatic bulk advertising templates
• Automatically set up a series of ad templates
• Join the big campaign to boost sales
27. In the year-end market with the highest demand, businesses compete
and maintain their market share online and offline. Given that situation,
Galle wants to compete and grow by more than 20% over the same
period
Target
Male/Female
Objective
Grow up Ecommerce
Category
Reseller
CIR%
<6%
Growup
>300%
Revenue
>120%
Execution:
• Develop an outreach strategy and execute the blueprint
• Potential customer segment
• Build a content strategy
• Real-time optimization and reporting
28. Target
Male/Female
Objective
Grow up Revenue
Category
Fashion
Cost
<42%
Grow Up
x3
Execution:
• Promote the brand on Google, Facebook, and LDN channels...
• Develop an outreach strategy and execute the blueprint
• Real-time optimization and reporting
Canifa is an enterprise operating in the field of fashion manufacturing Export
page with products mainly made from wool and yarn. There are more than 28
Showrooms nationwide. Looking forward to transitioning to an online model
29. Hoang Phuc is known for famous brands such as Dr.Martens, Kappa,
Ecko, and Superga, ... focusing on separate customer segments. Hoang
Phuc wants to reach new customers to expand its scale and increase
sales in the online and offline environment
Target
Male/Female
Objective
Grow up Ecommerce
Category
Fashion
Order
>3,000 orders/month
CIR%
<35%
Revenue online
>40%
Execution:
• Brand promotion in the online environment
• Building topics/topics online and offline
• Coordinate with customers to set KPIs in the online environment
• Research leads online, deploy ads, and track real-time
performance.
30. Having more than 70 stores in shopping centers with a unified brand
identity, Rabity operates in the field of manufacturing and selling
children's clothing (successful offline). Rabity started reaching customers
online with the goal: of optimizing digital metrics and growing sales.
Target
Mom
Objective
Grow up Ecommerce
Category
Fashion
CIR%
<34%
Reaching
>130%
Execution:
• Develop marketing strategy and detailed campaign execution plan
• Potential customer segment
• Consulting, orienting, and designing the whole program to
promote sales growth
• Real-time optimization and reporting
31. Foreign brand cosmetics are preferred by the majority of consumers over
domestic brand cosmetics. The product's price is relatively exorbitant in
comparison to the market. The brand's challenge is generating many
interactions, messages, website visits, and sales conversions.
Target
Female
Objective
Enhance sell and
engagement
Category
Reseller
Mess
>188%
Click
>148%
Engagement
>180%
Execution:
• Create an outreach strategy and a detailed advertising
campaign.
• Figure out potential customer group
• Promotional materials (content/images) creation
• Optimization and reporting in real-time
32. Business management software 1Office in the market is very competitive
with other competitors today and users do not understand the
information and functions of the product. Brand wants to communicate
the function clearly & reach the right audience to maintain and expand
the number of potential customers in need.
Target
B2B
Objective
Attract New Customer
Category
Technology
Lead
>1000 leads/month
CR%
>40%
Execution:
• Develop an outreach strategy and execute the blueprint
• Potential customer segment
• Build a content strategy
• Real-time optimization and reporting
33. In Vietnam, LG has a strong reputation. To work on their technology
project, they are seeking a sizable number of software engineers. They
selected the digital recruiting channel for this reason.
Target
Male - Đà Nẵng
Objective
Recruitment
Category
Technology
Register
>400 cvs in 2 months
Execution:
• Create a strategy for outreach and carry out an advertising plan.
• Segment potential clients
• Real-time reporting and optimization
34. Ladipage want to increase the new register and paid users. Find out
agency to create an affiliate model
Target
B2B
Objective
Increase brand awareness
and new user
Category
Technology
Register
>5.000 NRU/year
PU
>16%
Execution:
• Become a customer and experience the service
• Use model B2B
• Implement subscriber acquisition campaigns
Retention
>30%
35. Target
B2B
Objective
Branding, Lead
Category
Fashion
Lead, Branding
Reached >112% expectation
Execution:
• Create a content plan.
• Branding on Facebook and Google channels
• Create a plan for outreach and carry it out.
• Real-time reporting and optimization
Q-art was founded and expanded from a base in garment processing,
specializing in the creation of local and export clothes. Despite significant
spending in offline marketing efforts, Q-Art has struggled for years to attract
new clients.
36. New product launches compete with many foreign platforms. Users do
not trust products because of Vietnamese technology and use Quiz and
confetti software at events. Go game requires a quick implementation
time of 12 days
Target
B2B
Objective
Register
Category
Technology
CR%
>6%
Execution:
• Develop an outreach plan and execute the blueprint
• Potential customer segment
• Build a content strategy
• Real-time optimization and reporting
>128% of subscribers
37. VietGrow is an online training facility that brings together numerous top
speakers to instruct both employees and companies. They want to get
lots of students to sign up for and purchase online courses.
Target
Mass
Objective
Attract more register
Category
Education
Sell:
Selling >1000 courses/month
Execution:
• Create a strategy for outreach and carry out an advertising plan.
• Segment potential clients
• Real-time reporting and optimization
38. TPBank offers financial products and solutions aimed at young and
dynamic customer segments. With the goal of leading in the field of digital
banking, TPBank has focused on investing in modern infrastructure,
advanced technology solutions with breakthrough products such as
Livebank - 24/7 automated banking model, savvy - versatile saving app,
Quick pay - QR code payment, Ebank app, etc.
Target
Mass
Objective
Attract customer
Category
Bank
NRU
>1000 NRU/month
CPR
>50%
Execution:
• Develop an outreach strategy and execute the blueprint
• Potential customer segment
• Build a content strategy
• Real-time optimization and reporting
39. Venezia beach is a high-class residential area located in Ho Tram - Binh
Chau and developed by contractor Hung Vuong developer. The houses
here are built according to international standards. This will be a great
place to invest in the future. The challenge of this project is to attract
high-end customers with high demand
Target
Mass
Objective
Lead, and awareness
Category
Real estate
Impression
>20.000.000
Clicks
>100.000
Execution:
• Strategize the campaign and detail the content direction to be
implemented
• Target customer segment
• Build content strategy
• Real-time optimization and reporting
Engagement
>1.300.000
40. The project falls into the inventory stage with the volume that the seller
has not yet resolved, the best solution is to advertise on the Online
environment to expand the customer funnel.
Target
Mass
Objective
Lead
Category
Real estate
Lead
150% lead
Execution:
• Develop an outreach strategy and execute the blueprint
• Potential customer segment
• Real-time optimization and reporting
41. The project investor’s goal is to develop its own distribution network to
serve the project. The project’s challenge is to figure out how to reduce
lead costs while increasing the number of leads available to the
distribution system
Target
Mass
Objective
Lead
Category
Real estate
Lead
x5 lead
Execution:
• Develop an outreach strategy and execute the blueprint
• Segment potential customers
• Real-time optimization and reporting
Cost Optimize
<35%
