This PPT was presented in the conference of EdMedia 2015 in Montreal, Canada

1. Università della Svizzera italiana
A Journey to Select the Most Suitable MOOCs Platform:
The Case of a Swiss University
Jingjing Lin
Nadzeya Kalbaska
Stefano Tardini
Elisabetta Decarli Frick
Lorenzo Cantoni
Faculty of Communication Sciences
USI – Università della Svizzera italiana
Lugano, Switzerland

2. eTourism: Communication Perspectives
USI
Course Page: https://iversity.org/en/courses/etourism

3. Two Research Questions
Q1：How does a small university make a decision to design and
launch MOOCs in a market dominated by top-tier universities?
Q2： How can different MOOCs platforms be compared to support
managerial decision of the university?
USI

4. Università della Svizzera italiana
The major motivations for developing MOOCs at USI are:
(1) to support its role as an innovative institution on the global scale;
(2) to further increase the quality of students it attracts; and
(3) to extend its social responsibility in the developing/emerging
world as well as for non-standard publics, who could not attend
regular courses in higher education.
USI Q1: Page 1

5. USI