An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web

1. How Facebook is Taking Over the Web …
One Like Button at a Time
Presented by:
Josh Martin, Social Media Lead
June 2010

2. Agenda
1. Intro
2. Just how big is facebook?
3. Best of breed facebook pages
4. Recent changes within facebook
5. Future of facebook and the web

3. Engauge leverages creativity, technology, and data to
create memorable, positive, and consistent
interactions that fuel client growth.

5. Josh Martin Blog: WelcometoJmart.com
Social Media Lead Jmartin@engauge.com
Engauge @Jmart730

6. Just how BIG is facebook?

7. 400+ Million Users

9. 100 Million Mobile Users

10. 1. China
2. India
3. If Facebook were a country it
4. United States would be the world‟s
5. Indonesia 3rd largest
6. Brazil
7. Pakistan
8. Bangladesh

11. Half of Denmark has an
active Facebook profile (2.4
million our of 5.4 million
total).
70% of Facebook users live outside the U.S.
and the site is available in more than 70
different languages

12. Facebook Overtakes Yahoo

13. Facebook tops Google for weekly traffic in the U.S.

14. per day per month
Sends 8 friend requests
Invited to 3 events
Becomes a fan of 2 Pages
spends >55 minutes
on Facebook Clicks Like button 9 times
Writes 25 comments
has 130 friends
The average facebook user

15. Age of facebook users 13-17
35 +
18-24
25-34
Source: Facebook

16. Women aged 55 and up are
the fastest growing
Facebook demographic in
the U.S.

17. Facebook has become so
popular, psychologists have
identified a new mental
health disorder:
Facebook Addiction
Disorder

18. In Australia, Facebook has
infiltrated the court system:
• Court notices can be served
through Facebook
• A Facebook summons is
considered legally binding

19. In Brazil, universities are offering class enrollment
through Facebook.
Whenever a Facebook
member enrolls in a class, his
or her friends will know via a
newsfeed update.

20. Best of Breed facebook Pages

21. What‟s on the page: Manage your
Starbucks gift card via Facebook.
„Around the World‟ tab that brings you
to the Facebook page of your location.
What‟s cool: It‟s the brand with the
most number of Facebook fans.
facebook.com/Starbucks
No. of fans: 7,701,775 as of 6/15/2010

22. Starbucks Card Application
• Register / unregister cards
• Check balance / review rewards
• Reload cards / edit profile info
• Soon, fans will be able to reload
a Facebook friend‟s Starbucks
card as a gift

23. “Facebook is not an experiment for us
anymore. It is a key part of how we go to
market.”
- Chris Bruzzo, Starbucks VP of
brand, content and online
Last year’s Free Pastry Day
drove more than 1 million
people to stores.

24. What‟s on the page: Witty wall posts,
like “Anyone have a recurring dream?
Mine involves synchronized swimming
under a Skittles waterfall.”
What‟s cool: Fans can vote on Flash
Mobs via the „Mob the Rainbow‟ tab.
facebook.com/skittles
No. of fans: 4,861,505 as of 6/15/2010

25. What‟s on the page: Dunkin‟ Perks,
News/Promos, Maurice the espresso
bean
What‟s cool: Most fan pages use
corporate logos as their profile picture,
facebook.com/DunkinDonuts DD uses the space to honor its “Fan of
the Week” contest winner.
No. of fans: 1,489,445 as of 6/15/2010

27. What‟s on the page: Interactive
games, contests, promos, live events.
What‟s cool: Used Facebook to run
campaign on Vitamin Water‟s next
flavor – Black Cherry Lime
No. of fans: 1,398,851 as of 6/15/2010
facebook.com/vitaminwater

28. What‟s on the page: Menu, Store
Locator, Games, Promotions.
What‟s cool: Acquired 350,000 fans
in one week through bagel giveaway.
No. of fans: 612,348 as of 6/15/2010
facebook.com/einsteinbros

30. What‟s on the page: Support from
staff, applications, and promotions.
What‟s cool: Shop + Share allows
you to browse products and ask your
network for buying advice.
facebook.com/bestbuy
No. of fans: 1,127,177 as of 6/15/2010

32. What is the value of a facebook fan?
Consumers who are fans are more valuable to organizations across all
variables studied than are consumers who are not fans.
• On average, fans spend an additional $71.84 on
products for which they are fans compared to
those who are not fans.
• Fans are 28% more likely than non-fans to
continue using the brand.
• Fans are 41% more likely than non-fans to
recommend a fanned product to their friends.
Source: Syncapse 2010

33. Recent changes within facebook

34. “We are building a web where the
default is social.”
- Mark Zuckerberg, Facebook CEO

35. Open Graph Protocol
• Extends Facebook functionality to
any page on the web
• Pages on a website become objects
that users can add to their profiles
• Users establish connection by
clicking “Like”

36. Facebook has developed social plugins that websites can add
to make it easy for users to...
• see info from or about their
Facebook friends
• share things with their friends
without leaving a site or going
through a time-consuming login
process

37. From now on, any website can become part of the
Facebook ecosystem, outside of Facebook.com

38. The Activity
Feed plugin
shows users
what their
friends are
doing on the
site through
likes &
comments.

39. Recommend / Like
plugins let users
share any content
they like back to
their Facebook
profile.

40. One of the
first major
brands to
integrate
Facebook‟s
social
plugins into
their online
shop.

41. Instantly see
what news
articles your
friends have
shared on
the website.

42. Whenever
you
encounter a
song that
one of your
friend likes, a
tag will
appear to let
you know.

43. Steve
Madden
increased
mobile site
traffic by
30% in 24
hours.

44. Results?
• Over 100,000 websites have implemented
social plugins
• The Washington Post has seen its Facebook
referral traffic climb 290%
• IMDb has doubled the number of visitors
• Dailymotion has seen users click the Like
button tens of thousands of times per day
on their site

45. What do all these changes mean for you?
• Integrating facebook into your web presence will be easier
• Instantly socialize your site, or areas of your site

46. Future of facebook and the web

47. Information
vs.
Privacy

48. What would it take for you to quit Facebook?

49. Facebook Credits
• Users can purchase credits to play
games, purchase virtual gifts, & buy
apps.
• Earn credits by watching
advertisements, completing surveys,
etc.
• One-third of all transactions will go
directly to Facebook.

50. Facebook adding Location Features soon
McDonald’s will be 1st brand to test new features

51. The Possibilities of the Open Graph…
• Netflix can recommend films for you to watch based on the type of
movies you‟ve liked on IMDb
• Best Buy can offer gift recommendations for your friends based on their
interests they‟ve identified within Facebook
• Amazon can display Family Guy boxed sets for you to purchase based
on the Family Guy video clips you‟ve liked on TBS.com

52. Questions?