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Listing Your Home For Sale
What will this presentation cover? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Presence In Rhode Island
World-Class Service ,[object Object],Real estate is a local business, and local and regional brands dominate many markets across the country and around the world. LeadingRE links those trusted brand names under one umbrella to help consumers make the connection from market to market.
Why Choose RPL?
Rhode Island’s Largest Independent ,[object Object],[object Object],[object Object],[object Object]
Brand Visibility
Trust the Locals ,[object Object]
Focus ,[object Object],[object Object]
Market Position ,[object Object],[object Object],[object Object]
Learning ,[object Object],[object Object],[object Object],Residential Properties’ commitment to education extends from the office to the radio waves
Luxury Market Share (Includes all data: single family, condo and multi-family properties sold in RI for $1,000,000 and above, in 2008) Source: Rhode Island State-wide MLS * All other companies have less than 4% market share
Luxury Portfolio Market Share More $1 Million-Plus Listings *Trendgraphix 12.06 website inventory comparison
Why Market Share Matters ,[object Object],[object Object]
Relocation Services Network ,[object Object],[object Object]
Relocation Services Network  Where do leads come from?
Relocation Services Network How it works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Through other real estate companies and through 3rd party companies and corporations, we offer an expansive pool of potential buyers for your property.
Pricing Your Home Pricing
Pricing The Key Is Price ,[object Object],[object Object],[object Object],[object Object]
Pricing Selling your home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing How does your asking price affect activity? ,[object Object],[object Object],[object Object],Buyers ride by, no showings Showings but no offers Offers! Supply and demand determine monetary value in the marketplace.
Factors that do not affect market value ,[object Object],[object Object],[object Object],[object Object],These factors are not used when pricing your home.
Factors that do affect market value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing & Days On Market (DOM) The less realistic and further a price is from its current market value, the longer a home will remain on the market.  It might not even sell at all! Price Days on Market Market Value
Pricing The  first two weeks - why are they essential? ,[object Object],[object Object],[object Object]
Pricing  The Process: Working together to determine price ,[object Object],[object Object]
Pricing  Negotiation Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],Factors in the negotiation process: These are tools we can use during the negotiation process and we recommend that you do not openly discuss these factors with potential buyers.
Marketing
Marketing Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing  What’s in a sign? ,[object Object],62% of buyers counted yard signs among the information sources utilized in their home search!   Source: 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
Marketing  Featured Properties Residential Properties provides its clients with a variety of ways to let their property stand out from the bunch. We feature properties on our weekly radio show, and website.  We also feature properties in email blasts to our relocation network and Property Alerts group.
Marketing  Direct Mail One of the items that makes Residential Properties different is its attention to quality.  The quality of our marketing pieces is high.  Your property will stand out in the mail because of the weight of the paper and the finish used, inciting the potential client to venture online to see more of what makes your property unique.
Marketing  Local Print Advertising
Marketing  The Big Picture
Marketing  It doesn’t stop there ,[object Object],[object Object]
Internet Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www. residentialproperties .com
Independent Property Websites (IPWs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Go Beyond MLS Listings   Creating an Individual Property Website (IPW) for your listing will ensure better visibility—attracting more traffic and impressing potential buyers.
OnBoard Community Data Compare Communities and Schools   Discover detailed population, education, financial, environment, and crime information on over 30,000 communities nationwide and research public, private, and religious schools and districts across the country.
Internet Analytics  ResidentialProperties.com We track the activity of your listing on residentialproperties.com, measuring the total page views on your property.
Internet Analytics  Additional Websites If your property qualifies to be a part of our  Luxury Portfolio  (properties priced at 1M+), the analytics from LuxuryPortfolio.com will be tracked, including page views, number of emails sent to a friend, visits by country, views by language and more. We can not only analyze the traffic that your property receives on our own website, but on the 20+ websites to which your property will be  syndicated . If your property has an  IPW , the analytics for that unique url will be tracked including unique visits, pageviews and more.
Internet  Setting yourself apart ResidentialProperties.com allows your agent to post unlimited photos - larger than the 12 maximum photos allowed on the MLS website, as well as video, virtual tours, floor plans, interactive floor plans, and more!
Our Websites Internet
Internet  ResidentialProperties.com
Internet  blog.ResidentialProperties.com
Internet  LuxuryPortfolio.com
Internet  RealEstateInsight.com RealEstateInsight.com is the companion blog to “Real Estate Insight,” Residential Properties’ information-powered radio show.
Internet  Syndication Residential Properties automatically updates all client inventory  on the following real estate portals and websites on a daily basis.
Internet  Multiple Listing Service The Rhode Island Statewide Multiple Listing Service (MLS) is a comprehensive database of properties for sale in Rhode Island.  Through a live feed, our website displays not only our own listings but all properties for sale throughout Rhode Island that are listed through MLS.
Internet  RILiving.com RI Living.com is the official web site of State-Wide Multiple Listing Service (MLS), Inc., a subsidiary of the Rhode Island Association of REALTORS®.  You can find the Residential Properties banner ad on RILiving.com, which allows people looking for property to find our website and search our listings.
Internet  Property Alerts Our 1600+ registered website users receive property alerts matching their unique criteria including a property photo and links to additional listing details.
Internet  Search Engine Marketing (SEM) The company advertises across the Google and Yahoo! networks.   The Google Network  is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads.  Several of these websites are pictured above. Yahoo’s  search engine marketing allows us to advertise your home in search results on Yahoo! and other popular websites. This puts your home in front of potential buyers at the precise moment they're searching for their next home!
Buyer Behavior Buyers
Internet  Buyer Use ,[object Object],Source: 2008 National Association of Realtors® Profile of Home Buyers and Sellers
Buyers  Where they come from Where buyers found the home they purchased in 2008 Source: 2008 National Association of Realtors® Profile of Home Buyers and Sellers
Buyers  Where they come from We can track buyer activity through our website analytics.  Not everyone who views your property online is a potential buyer, but people who click our  call-to-action icons  to Schedule a showing or request additional information are likely to be buyers.  We can track the inquiry and requested showing activity for your property.
Buyers  Perception vs. Reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buyers  In a seller’s market ,[object Object],[object Object]
Buyers  What’s important?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing Your Home I can help you to view your home with new eyes and analyze how we might be able to make small changes that can make a big difference when potential buyers see your home.
Preparing Your Home ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Buyers tend to overestimate the cost of repairs, so a small investment in time and money may be in your best interest and will give your home an edge over other listings in the area when the time comes to show it to a prospective buyer.
Consult, Guide, Negotiate ,[object Object]
Why list with Residential Properties? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outstanding Results ,[object Object],[object Object],[object Object],Sally Lapides | President & CEO
Thank you for considering Residential Properties Rhode Island’s Real Estate Company ®

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Listing Presentation Web

  • 1. Listing Your Home For Sale
  • 2.
  • 3. Our Presence In Rhode Island
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  • 12. Luxury Market Share (Includes all data: single family, condo and multi-family properties sold in RI for $1,000,000 and above, in 2008) Source: Rhode Island State-wide MLS * All other companies have less than 4% market share
  • 13. Luxury Portfolio Market Share More $1 Million-Plus Listings *Trendgraphix 12.06 website inventory comparison
  • 14.
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  • 16. Relocation Services Network Where do leads come from?
  • 17.
  • 18. Pricing Your Home Pricing
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  • 24. Pricing & Days On Market (DOM) The less realistic and further a price is from its current market value, the longer a home will remain on the market. It might not even sell at all! Price Days on Market Market Value
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  • 31. Marketing Featured Properties Residential Properties provides its clients with a variety of ways to let their property stand out from the bunch. We feature properties on our weekly radio show, and website. We also feature properties in email blasts to our relocation network and Property Alerts group.
  • 32. Marketing Direct Mail One of the items that makes Residential Properties different is its attention to quality. The quality of our marketing pieces is high. Your property will stand out in the mail because of the weight of the paper and the finish used, inciting the potential client to venture online to see more of what makes your property unique.
  • 33. Marketing Local Print Advertising
  • 34. Marketing The Big Picture
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  • 38. OnBoard Community Data Compare Communities and Schools Discover detailed population, education, financial, environment, and crime information on over 30,000 communities nationwide and research public, private, and religious schools and districts across the country.
  • 39. Internet Analytics ResidentialProperties.com We track the activity of your listing on residentialproperties.com, measuring the total page views on your property.
  • 40. Internet Analytics Additional Websites If your property qualifies to be a part of our Luxury Portfolio (properties priced at 1M+), the analytics from LuxuryPortfolio.com will be tracked, including page views, number of emails sent to a friend, visits by country, views by language and more. We can not only analyze the traffic that your property receives on our own website, but on the 20+ websites to which your property will be syndicated . If your property has an IPW , the analytics for that unique url will be tracked including unique visits, pageviews and more.
  • 41. Internet Setting yourself apart ResidentialProperties.com allows your agent to post unlimited photos - larger than the 12 maximum photos allowed on the MLS website, as well as video, virtual tours, floor plans, interactive floor plans, and more!
  • 46. Internet RealEstateInsight.com RealEstateInsight.com is the companion blog to “Real Estate Insight,” Residential Properties’ information-powered radio show.
  • 47. Internet Syndication Residential Properties automatically updates all client inventory on the following real estate portals and websites on a daily basis.
  • 48. Internet Multiple Listing Service The Rhode Island Statewide Multiple Listing Service (MLS) is a comprehensive database of properties for sale in Rhode Island. Through a live feed, our website displays not only our own listings but all properties for sale throughout Rhode Island that are listed through MLS.
  • 49. Internet RILiving.com RI Living.com is the official web site of State-Wide Multiple Listing Service (MLS), Inc., a subsidiary of the Rhode Island Association of REALTORS®. You can find the Residential Properties banner ad on RILiving.com, which allows people looking for property to find our website and search our listings.
  • 50. Internet Property Alerts Our 1600+ registered website users receive property alerts matching their unique criteria including a property photo and links to additional listing details.
  • 51. Internet Search Engine Marketing (SEM) The company advertises across the Google and Yahoo! networks. The Google Network is a large group of websites and other products, such as email programs and blogs, who have partnered with Google to display AdWords ads. Several of these websites are pictured above. Yahoo’s search engine marketing allows us to advertise your home in search results on Yahoo! and other popular websites. This puts your home in front of potential buyers at the precise moment they're searching for their next home!
  • 53.
  • 54. Buyers Where they come from Where buyers found the home they purchased in 2008 Source: 2008 National Association of Realtors® Profile of Home Buyers and Sellers
  • 55. Buyers Where they come from We can track buyer activity through our website analytics. Not everyone who views your property online is a potential buyer, but people who click our call-to-action icons to Schedule a showing or request additional information are likely to be buyers. We can track the inquiry and requested showing activity for your property.
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  • 59. Preparing Your Home I can help you to view your home with new eyes and analyze how we might be able to make small changes that can make a big difference when potential buyers see your home.
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  • 64. Thank you for considering Residential Properties Rhode Island’s Real Estate Company ®