1. Evaluation Activity Question 5 How did you attract/address your particular audience? J’Nae Phillips

2. We used an unconventional villain in our opening sequence to a thriller film breaking the boundaries and stereotypical norms of thriller films. We did this to appeal to our target audience and to capture their attention more, we wanted the unexpected to happen and for our target audience to think about what they were actually seeing rather than just being able to predict what was going to happen. As we used an unconventional villain – although the audience may be able to relate to where the villain was coming from – our audience may or may not have sided with or against this particular character. She's a dark character but the love for her sister is what makes her do the sinister things, so feelings towards this particular character are mixed and hard to pin down. In our development of ideas for our opening sequence and when doing our research we found that our target audience particularly liked things that they did not expect, thus being the reason that our characterisation is not stereotypical. In order to make our opening believable though we did keep our location in a realistic environment, and when considering our production design we kept our props and set as realistic and minimal as possible – also due to cost and funds for our opening.

3. We used particular camera techniques such as high angle and low angle shots so our audience could feel as if they were part of the action that was taking place. Most of our mise-en-scenes were realistic and you could actually visualise yourself being in that frame. Our sound track fits the action that is taking place on screen really well and we wanted this to happen as the sound track is an important part of the opening because it helps you to escape into the fictional world of what is going on in the screen. We had some good unusual editing techniques such as shaking of the writing etc to add a thriller sense to our opening. The audience are being allowed to witness what is going on as being torn away from siblings could be a relatable story for some, so they can sympathise and identify with certain characters and could possibly put themselves in the same position. This has a great impact on these particular people as they may use the action that take places in the film as an idea of what to do in their relatable situation, also it enables them to see how certain characters deal with the situation. We have elements of suspense and surprise in our opening, drawing our audience in as a result making them want to continue watching.

4. In our audience feedback our target audience particularly liked that our opening was in black and white, they enjoyed the unexpected evil things that happened and liked the suspense and terror element. They liked the element of fear and waiting in anticipation for what our villain was going to do next.