JoAnne Anderson

Boise, Idaho Area United States

Director Community Engagement

Advertising / Marketing / PR

Brand and product marketing expert with 14 years experience in all facets of brand marketing. Proven leader in leveraging traditional and non-traditional media with creative story-telling to engage audiences across all steps in the purchase funnel from in-store to online. 7 years experience in the outdoor industry working for a consumer product brand. SPECIALTIES • Global Brand Management and Positioning • Integrated Marketing Communications • Product Marketing • Digital Marketing • Retail Marketing • Public Relations • Advertising • Events (Trade and consumer events) • Copywriting • Planning and Budgeting • Team Hiring and Development