B2B eMarketing Success: Practical Tips for Leveraging the Internet to Build Your Business
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Practical tips on successfully implementing an online marketing program for small and mid-size B2B companies. Integrated marketing communications include websites, SEO, social media, content marketing and more.
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B2B eMarketing Success: Practical Tips for Leveraging the Internet to Build Your Business
- 1. eMarketing Success: Practical Tips for Leveraging the Internet to Build Your Business
- 7. Online Persona for “You” you.com @you (Twitter) younews Delicious.com/you youblog LinkedIn.com/you m e t r i c s & m o n i t o r I n g SEO SEO
- 8. Avoid Fragmented Persona you.com @someone (Twitter) theirnews Delicious.com/me myblog LinkedIn.com/her
Notes de l'éditeur
- What I hope to do today is provide an easy, manageable framework for your eMarketing program.
- Can’t emphasize keywords enough. They are the glue that links all elements of your online program and act like steroids to beef up organic search.
- Avoid names like guitarchick, bettyboopfan,
- Suggested title (about 65 characters) First few characters for branding and remaining characters for the keyword phrase relevant to the page. Three reasons people search: Brand – don’t know what they need but have a general idea of brands that can help (I.e. Geico can provide insurance at a good price) 2) Product or service category – know what they need, but not sure all of the providers (I.e., cheap auto insurance) 3) Solution to a problem – (I.e., lower my auto insurance premiums) If there’s one takeaway from this presentation, it’s that you should review your website and update keywords, making sure the meta data is relevant to page content.
- 55% more visitors 97% more inbound links 434% more indexed pages Hubspot 2009
- In order to best leverage online tools, limit your participation to one or two sites that you can give substantial time. Analogy: F2F networking… you can’t participate in every meeting all the time, so you pick one or two and limit involvement YOU DON’T NEED TO FOLLOW EVERYONE WHO FOLLOWS YOU! In fact, you should block some followers. Remember… you’re judged by the company you keep. Two pet peeves: 1) people who follow me or request me and do not have a completed profile (short form); 2)send canned friend or colleague requests Equivalent of telemarketing. 67 MILLION Americans used social media in an average month in 2008 2/3 of the global internet population visit social networking sites Visiting social sites is the 4 th most popular online activity—ahead of personal email. * Source: Nielsen, Global Faces & Networked Places, 2009
- Listed in order of importance.
- How much time will this take? Estimate 2 hours per day for social media Social media and email act as guideposts for your content/even
- NOTE: Most of these books have Facebook pages. Good marketing technique.