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Brand of U: Leveraging and Protecting Your Digital Footprint
- 1. The Brand of You Leveraging and Protecting Your Digital Footprint Joanna Gerber P: 555.123.4568 F: 555.123.4567 Director of Communications Antioch University Los Angeles | AULA Career Resources Conference Main Street, New York, May 12, 2012 123 West NY 10001 | www.rightcare.com
- 2. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 3. Leverage and Protect: The Brand of U • The Social Media Landscape • Personal Branding • Twitter • Facebook • Digital Footprint • Takeaways P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 4. Social Media Why Care about Social Media? Landscape 2012 “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day and age, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 5. Why Care about Social Media? “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day and age, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 6. Personal Branding Who are you in the marketplace? …or rather, Who do you want to be? • What are YOU an expert on? Authentic • What can YOU speak about with authority and unique Reinvention perspective? P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 7. Social Networking and You “Using social networking tools to illustrate your expertise can provide entree into a network of professionals writing and talking about the topics important for you and your field.” P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 8. Twitter Why Care about Social Media? “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day and age, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 9. How to Leverage Twitter • First be interested, then be interesting • Make connections • Be authentic • Avoid the echo • Keep it fresh • A picture’s worth 1000 words (or 140 characters) • Don’t feed the trolls • Be Yourself P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 10. Twitter Vocabulary 101 • Tweet • Follower/Following • @name • Mentions • DM • RT • Trending Topics • #hashtag . P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, | www.rightcare.com NY 10001
- 11. #moreinfo So proud of President Obama for Obama supports gay marriage! coming out in support of gay #soproud marriage. Yay for my president! @Obama supports gay marriage! #soproud. #thingsthatrock P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 12. Twitter in “real life” “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day and age, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 13. Facebook Why Care about Social Media? “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day and age, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 14. How to Leverage Facebook • Know your audience • Set the Strategy • Complete Profile • Pay attention to Privacy • Segment “friends” • Start a group or page if you have a business • Grow your network • Link to your page as you network • Update status P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 15. Status Update “Rules of Engagement” • 25:50:25 – 25% Informational – 50% Engagement-driven – 25% “Added-Value” • Don’t do once, what you can do twice Info • Avoid Decay Engage – Right post, right time Random . P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 16. “Double-click” on Status Updates Informational Engagement Added-Value P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 17. Facebook in “real life” “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day and https://www.facebook.com/eldoradoguide age, you cannot afford NOT to care. https://www.facebook.com/lisa.schmid.585 P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 18. Protecting your Why Care about Social Media? digital footprint “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day and age, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 19. What is a Digital Footprint? • 'digital footprint'is a trail left by an entities interactions in a [digital environment]; including their usage of TV, mobile phone, internet and world wide web, mobile web and other devices and sensors. ... • traces of information left by a person on the Internet that can remain there indefinitely. • The traceable record that remains in the digital world, of a users interactions with the internet. • The trail, traces, or "footprints" that people leave online. A digital footprint includes information transmitted online, such as forum registration, e- mails and attachments, uploaded videos or digital images, and any other form of transmission of information. ... P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 20. Privacy Settings “No doubt, for some people, social media is dangerous for their job search. The people who aren’t attentive to details (and don’t untag themselves in inappropriate photos), the ones with short tempers and no filter who share every thought, and those who complain about people or things and appear excessively negative online. In an environment where employers are reviewing digital footprints, those people, who are not illustrating high levels of emotional intelligence, may have difficulty landing jobs.” - Ed Skoudis; security expert P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 21. Online Privacy • Think about what you want private now….and in 10 years • Would you want your neighbor to see it? Your boss? Your future boss? Your kids? Your Dad? Joanna Gerber P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 22. Online Privacy P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 23. Facebook Privacy Settings “A job seeker with a pristine online portfolio and nothing questionable in his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and because in this day and age, you cannot afford NOT to care. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 24. The “to-go” Box • Pick and commit • You’re an expert • Confidence without attitude • Protect • Protect • Protect P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 25. Resources “A job seeker with aSalpeter, Miriam. Social Networking for Career Success: pristine online portfolio and nothing questionable to Create a Personal Brand. Using Online Tools in LearningExpress, 2011. his/her digital footprint makes a strong case for actually being someone who knows how to negotiate the digital world where we all function.” …..and becauseDeckers, Erik, and Kyle Lacy. Branding Yourself: How to in this day and Use Social Media to Invent or Reinvent Yourself. age, you cannot afford NOT to care. 1st ed. Que, 2010. P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
- 26. Thank you. Joanna Gerber 310.578.1080 x119 jgerber@antioch.edu P: 555.123.4568 F: 555.123.4567 123 West Main Street, New York, NY 10001 | www.rightcare.com
Notes de l'éditeur
- http://youtu.be/0eUeL3n7fDs
- TweetWhat you post. 140 characters. Abbreviations are possible – creativity is a must. Follower/FollowingLike a “friend” in FB. It’s who you’re interested in and who’s interested in you.Don’t have to know them, or anyone who knows themSearch by topicSome require permission, others are open@ signIt’s part of your name, or “handle” (@SeraphJo)Using increases likelihood the person will see it – and their followers as well MentionsWhen someone uses your @name – usually to talk about or TO you. Pay attention to these! DM (Direct Message)Like email, it’s a message btw two people using the Twitter platformThe kicker? Still only 140 characters! But no one else can see…. RT (retweet)RT is an abbreviation to signify you have retweeted, or reposted someone else’s tweet.RT if the original tweet is helpful, interesting, funny, and/or topical information that your followers would like too. The RT gives the original tweeter credit and says to them, “Hey…you’re cool!”Virtual high five Trending TopicsTrending topics are exactly what they sound like: They are what the majority of people on Twitter are talking about at the moment.Update in real time….sometimes interesting way to join new conversations # (Hashtag)Use # in front of a topic or trend that you wish to create a topic for, or which people are discussing.All one word – even if it’s a sentence – ex. #dogsarecool
- Know your audienceEveryone who is anyone is on facebook…but go into it (or revise it) knowing who you WANT to talk toDeciding on your branding strategySame as with Twitter; who are you and what do you have to say to the world. Be authenticFill out profile completelyKeep it interesting, relevant and dynamicSet Privacy settingsSegment “friends”Start a group or page if you have a businessIf you want to keep your personal and business “selves” separate, then do it intentionally!If you are actively using yourself as your brand, set STRICT privacy settings on your personal profileGrow networkLink to your page as you networkUpdate status