1. Design
Entrepreneurship
Applied
I Am Who I Am
Joanne Maguire
B00451830
joannemaguire@hotmail.co.uk
Blog - iamjoannemaguire.wordpress.com
Padraic Lynch
3rd May 2012
Thursday 3 May 2012
2. Project Description
This campaign is going to help the
LGBTQ community, and their
families.
Im offering something that isn’t
out there.
This campaign is about helping the
young scared adults that need a
little help with discovering and
understanding their sexuality. This
campaign will let these young
adults know that they are not
alone and they are going to be ok
though their transition.
This campaign will help the families
of the young adults, and help them
understand what their child/sibling
is going though. It will also give
them the advice they need to help
their child/sibling.
Thursday 3 May 2012
3. 10% World Wide are
LGBTQ
More Understanding More Knowledge
More Dynamic The LGBTQ Culture Moving Fast
Coming Out
More
Thursday 3 May 2012
4. 15 - 25 Years
Friends Scared and Confused
U.K. Target Market Families
Young LGBTQ Adults
Thursday 3 May 2012
5. This campaign has 4
different elements to it,
each element will get the
message across in its own The 4 Elements
way.
Website
Informational Interview
Booklets Videos
Posters
Thursday 3 May 2012
6. Informational
and
Social
Online Sexual
Directory Health
Physical Culture of the
and
Mental Health
Website LGBTQ
Parental Social
and Sibling Network
Advice
The Types Of
Sexuality
Thursday 3 May 2012
7. Volunteers
The Challenges Their Families
True
Coming Out Interview 10 Interviews
Stories
Videos
The Faces
Real Emotions Of The Campaign
Thursday 3 May 2012
8. Same Information
on the Website Volunteers
Strong
Quotes from
Sexual Culture of the Their Interviews
Health LGBTQ
Physical Informational Advertising
and Website Posters 10 Posters
Mental Health Booklets
Parental QR Codes
The Types Of
and Sibling Connecting
Sexuality
Advice to Interviews
The Faces
Of The Campaign
Thursday 3 May 2012
9. Why did I choose this subject my project?
I am Bisexual.
I am one of the young adults who are
struggling to come to terms with my sexuality. I
have family members that can’t understand
why I am bisexual. I have experienced the
hate crime and discrimination that comes with
the territory.
I want to change this.
Thursday 3 May 2012
12. Gay by nature:
Dr Qazi Rahman
Queen Mary University London
“
“ Thanks to MRI scans, we
also have the technology to
look at the brain directly rather
than just carry out problem
solving tests on people. The
studies in the last two years
strongly suggest that in the
adult gay brain, and lesbian
brain, it is wired very differently
to the straight brain.”
”
Thursday 3 May 2012
14. - U.K. Based
- Founded in 2008
- Focuses on Homophobia in Football
- 3 Openly Gay Footballers Today
- Donations and Fundraising
- Famous People / Footballers
Thursday 3 May 2012
15. “ The Trevor Project is the
leading national
organization providing
crisis intervention and
suicide prevention
services to lesbian, gay,
bisexual, transgender,
- U.S.A. Based
- Focuses on Suicide in young LGBTQ
- Seed Funding Provided by
and questioning youth.
”
The Colin Higgins Foundation
- Donations / Fundraising
- Daniel Radcliff is the New Face of Trevor
- 24/7 Crisis Intervention Lifeline
- Volunteers
Thursday 3 May 2012
16. - Donate.
- Record.
- Share your Story.
- Take the Pledge.
- Wear your Support.
- Buy the Book.
- Order the Book for your Hometown.
- Connect With Us.
- Founded in September 2010
- Linked to the Trevor Project Help Line
Dan Savage created a YouTube
video with his partner Terry Miller to
inspire hope for young people
“ Every Video
facing harassment. Changes A Life.
”
To date, the project has received
submissions from celebrities,
organizations, activists, politicians
and media personalities,
Thursday 3 May 2012
17. Good Points
- They are Helping Suicide LGBTQ.
- They all have a strong statement.
- They have the help they need.
- They are raising awareness.
- Focusing on the right areas.
- Strong Campaigns.
- Famous Influences.
- They have a HelpLine.
- Public Functions
- Volunteers
- Guerilla Marketing
- Have Affiliates in Austraila,
Latin America, Denmark, Sweden.
Thursday 3 May 2012
18. Bad Points
- They only focus on one area of LGBTQ.
- Not for all LGBTQ Youths.
- Don’t help the families of LGBTQ.
- No advice on LGBTQ Culture.
- No General Information on LGBTQ.
- Only one HelpLine.
- Not enough volunteers.
- Trevor Space is not great.
- Website design is poor.
- Not World Wide
Thursday 3 May 2012
24. Informational Booklets
These are the front covers of the
informational booklet I plan on
putting together with the
information I will be putting on the
website.
These will be great pocket books
for who ever need a little help with
them.
I am also planning on have a
parent and sibling booklet also.
These booklets would be great
for schools, universities, LGBT Group
and community centers to have.
They would also be good for
medical clinics to have.
Thursday 3 May 2012
25. Possible Funders
http://www.fundit.ie/info/about/ http://www.peoplefund.it/about/
Ireland United Kingdom
£1000 £1000
Thursday 3 May 2012
26. What is the money for?
Printed Poster Campaign
Informational Booklets
World Pride
Maintaining the Website
Producing the Coming Out Interviews
Thursday 3 May 2012
