This workshop was delivered at London South Bank University. Supporting Technologies companies to connect digitally and grow through digital channels.

1. Digital Leadership & Influencer Marketing
By
João Bocas

2. Start your business with a GLOBAL mindset,
BUT remember to always stay TRUE to yourself & your MISSION

3. going global
Mission &
Vision
Values Culture
Hiring Communication
Source : https://www.gxpsummit.com/gxpblog/2017/6/13/5-essentials-you-need-to-get-right-before-taking-
your-company-global

4. getting the basics right……avoid common mistakes

6. let’s validate my brilliant idea

7. Validation, When, How, How many people….

8. Exercise in groups….

9. the mindset of an entrepreneur

10. the 10 most important skills - entrepreneur
•PASSION
•Confidence
•Discipline

11. the 10 most important skills - entrepreneur
•Open Minded
•Self Starter
•Competitive

12. the 10 most important skills - entrepreneur
•Creativity
•Determination
•People Skills
•Work ethic

16. Source : CBInsights - https://www.cbinsights.com/research/startup-failure-reasons-top

17. start ups biggest mistakes
• Choosing the wrong co-founder?
• Marketing before product has been validated?
• Choosing the wrong technology stack?
• Addressing a market which is far too small to build a substantial business?
• Incorrect pricing model?
• Deferring monetisation for too long?
• Monetising too soon?
• Appointing the wrong CTO?
• Not appointing a CTO?
Source : http://the-accelerator.blogspot.co.uk/2015/12/startups-biggest-mistake-avoid-it-please.html

18. 7 keys to scale a start up globally

19. have a good reason to start-solve a real problem

20. get your product in the hands of the right
people

21. be frugal and reach revenue faster

22. learn to fundraise

23. build a team and invest in team communication

24. localize and "light the fuse”

25. stay true to yourself and your mission

27. the important bit..
• have a consistent message
• link your mission to that message
• aim to engage AND not sell
• look for right audience in the right
platform
• avoid scanning for answer
• user driven health innovation

28. WHY ? …….always start with WHY ?
• Atrial Fibrillation affect 2 million people
• 100.000 people die per year
• 80% preventable with better diagnosis
• 1.3 million ECG’s in UK
• 33 NHS providers using the device

29. engage and start with why…. golden circle
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

30. what’s important….what to consider ?
digital
mission
values
WHY ?

31. tips to be a digital leader

32. break time…

33. integrate digital thinking into everyday management –
digital fluency

34. encourage other to develop digital competencies –
workforce capabilities

35. use social media to its full potential – willingness to
experiment

36. understand how tech is transforming society – translate
to business impact

37. promote collaborative environments – digital to permeate
all company

38. the Lego Strategy

39. resilience is key

40. business driven approach

42. simplify your processes

44. define your market and understand process

45. market entry strategies

46. digital ….what is digital….best platforms…

47. the digital world in 60 seconds…

48. group discussion
0 10 20 30 40 50 60 70 80 90 100
others
Youtube
Twitter
Facebook
Instagram
LinkedIN
best social media platforms
Both B2C B2B

49. do your research……

50. do your research……

51. do your research……

52. do your research……

53. select the best platform(s) for you….
https://www.lyfemarketing.com/blog/best-social-media-platforms/

54. know it well
• your competition
• your marketplace
• your customer
• the influencers
• understand challenges

55. route to market : B2C
totally online – via digital
example : free app download – also know as
freemium

56. B2B
strategic partnerships
resellers
distributors
B2B2C

57. 3 p’s of start up success: people.. people… people
purpose ( people )
product ( people )
process ( people )

58. Serial Entrepreneur & Top 100 Global Digital Health Influencer
Connect with me….I am human
https://twitter.com/WearablesExpert
e-mail me: joao@digitalsalutem.com
www.linkedin.com/in/thewearablesexpert