NAPW eChapter 8/19/15 Event: Making Your Mark
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In honor of Heritage Month, we're talking about one's professional legacy. When you retire, what do you want to be known for? What market do you want to leave behind in your industry? During this presentation I discuss the following: ★ Long-Term Goal Planning ★ Building & Safeguarding Your eReputation ★ Avoiding Common Personal Branding Sabotages
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NAPW eChapter 8/19/15 Event: Making Your Mark
- 1. Star Jones President National Association of Professional Women Louise Newsome National Director Local Chapters National Association of Professional Women
- 2. NATALIE DOUGHERTY Content Marketing Manager National Association of Professional Women www.napw.com | ndougherty@napw.com @NAPWInc @NatalieDnyc Q&A MODERATOR
- 3. AMANDA AUGUSTINE Career Management Expert, CPCC & CPRW www.JobSearchAmanda.com @JobSearchAmanda /JobSearchAmanda +AmandaAugustine
- 4. Amanda Augustine, CPCC & CPRW Career Management Expert Follow me: @JobSearchAmanda Learn more: www.JobSearchAmanda.com More advice: www.TheLadders.com/AskAmanda Please use the hashtag: #NAPWeChapter
- 6. “Don’t just let your career happen to you.” Denise M. Morrison President and CEO Campbell Soup Company @JobSearchAmanda #NAPWeChapter
- 12. @JobSearchAmanda #NAPWeChapter BIG HAIRY AUDACIOUS GOALS
- 13. “TAKE THE FIRST STEP IN FAITH. YOU DON’T HAVE TO SEE THE WHOLE STAIRCASE, JUST TAKE THE FIRST STEP.” -- Martin Luther King, Jr. @JobSearchAmanda #NAPWeChapter
- 14. #NAPWeChapter@JobSearchAmanda Develop your action plan IDENTIFY RESOURCES √ Mentors & Advocates √ Friends √ Professional Networks √ Industry Groups (Online & Offline) √ Levo League √ Toastmasters √ NAPW.com Resources SHORT-TERM STEPS √ Sign up for a course or workshop √ Tackle a fear √ Meet with your mentor √ Request a 1-on-1 to discuss your career √ Join a new networking group (or get more involved)
- 15. #NAPWeChapter@JobSearchAmanda Personal Branding ONLINE PRESENCE NETWORKING & INTERVIEWS DRESS FOR SUCCESS
- 16. @JobSearchAmanda #NAPWeChapter Clean up your online brand
- 18. #NAPWeChapter
- 19. PERSONAL PROFESSIONALOR Managing your personal brand via social media #NAPWeChapter@JobSearchAmanda
- 21. Deal with the damage #NAPWeChapter@JobSearchAmanda
- 22. Options for branding yourself #NAPWeChapter@JobSearchAmanda
- 24. @JobSearchAmanda #NAPWeChapter Take your seat at the table
- 25. Seek out mentors and sponsors #NAPWeChapter@JobSearchAmanda Seek out a mentor
- 26. @JobSearchAmanda #NAPWeChapter Fake it till you make it
- 28. @JobSearchAmanda Accomplishments Major contributions Positive feedback Client reviews Customer testimonials #NAPWeChapter Build a brag sheet
- 30. #NAPWeChapter@JobSearchAmanda DON’T ALLOW YOURSELF TO BECOME ONE OF THEM.” -- Ralph Marston
- 31. Amanda Augustine, CPCC & CPRW Career Management Expert Questions? Follow me: @JobSearchAmanda Learn more: www.JobSearchAmanda.com More advice: www.TheLadders.com/AskAmanda #NAPWeChapter
- 32. Introducing the eChapter VIP Member Spotlight
- 33. JOHANNA ALTER WILSON Owner Strategic Financial Group www.strategic-financial.com jwilson@strategic-financial.com
- 34. IRAM GANJU President IKG Global Consultants, LLC www.ikgglobalconsultants.com info@ikgglobalconsultants.com
- 35. JANINE A. SCHINDLER Principal Owner JAS Coaching & Training, Inc. www.JASCoaching.com janine@jascoaching.com
- 36. Thank you for attending! The next chapter event is September 9, 2015 at Noon EST Women of Achievement For more information, please contact us at eChapter@napw.com
Notes de l'éditeur
- Amanda Augustine helps recent college graduates and accomplished professionals reach their full career potential. Her goal is to get professionals into the right job, sooner, through personalized job-search and career guidance. Amanda offers consulting, speaking engagements, and training sessions to all professionals ready to advance their careers. Follow Amanda at @JobSearchAmanda on Twitter and like her on Facebook for up-to-the-minute advice. Want to work with Amanda? Learn more at www.JobSearchAmanda.com.
- Your professional legacy – making your mark. NAPW eChapter Meeting Wednesday, August 19, 2015
- “Don’t just let your career happen to you. You need to be strategic about how you define your leadership journey and where that takes you.” – Denise Morrison, CEO of Campbell Soup Company To what degree do you feel as though you’re “in control” of your professional journey? If you’re not taking charge of your career path, someone else will – and you might not like where you end up.
- In order to manage your own career, you need to take inventory ...
- … of your strengths …
- … your passions (what drives you? what interests you?) …
- … and your fears. What holds you back from asking for something you deserve or taking advantage of an opportunity that will help you to advance and succeed?
- You can’t build a strategy until you’ve had a heart-to-heart with yourself and asked yourself… where do you want to go with your career?
- These are the big, long-term goals. This could be something you want in 5, 10 or 15 years from now. If you can’t think that far ahead yet, make a big goal for yourself to accomplish in 2016… or by the end of this year.
- Don’t focus on your BHAGs today. Focus on the first couple steps that will help you get going on the path to your longer-term goals.
- What small steps can you take in the next week, month or next 6 months to get closer achieving your goals?
- As a professional, there are a number of ways advertise your brand: Through your online profiles How you speak about your job and your organization in and out of the office How you dress and present yourself in the office and during networking events However, as women we often unknowingly sabotage our brands in the office and undermine our professional growth. I’m going to go over seven small ways women do this, and what you can do to prevent such damage to your professional brand.
- Clean up your online presence Google your name and see what comes up on the first page of results. How many of the listings are about you and support your professional brand? Once you know what you have to work with, you can take steps to make these results better. This could include securing your personal accounts, developing professional accounts with social media, a blog, or through the directory of one of the professional organizations with which you’re a member. For more information, visit: http://info.theladders.com/blog/bid/167410/Overhaul-Your-Online-Brand
- Google your name According to a survey by TheLadders, more than 35 percent of job seekers only Google yourselves on an annual basis, and a whopping 16 percent have never Googled their name. If you fall within either of these categories, today’s the day we’re going to change that. Do me a favor and Google your name today and see what comes up on the first page of results. How many of the listings are about you and support your professional brand? Once you know what you have to work with, you can take steps to make these results better.
- Make a list of all the different online sites where you have a profile and decide: is it for personal use or as part of my professional “brand campaign”? Personal: Increase the security settings; consider changing the displayed name on the account to something different, such as FirstName MiddleName or a nickname Professional: Make sure it’s up-to-date and in alignment with your resume and job goals. Don’t forget about all the job boards you’ve used in the past and uploaded resumes to. If you plan to use that site during your current search, update your profile and upload your latest resume. If you’re not using that site, then deactivate the account and remove any resume files they have stored for you. Overhaul your online brand: info.theladders.com/blog/bid/167410/Overhaul-Your-Online-Brand
- If you’ve used job boards in the past, old versions of your resume are probably still floating around the web and sending mixed signals to recruiters. Make a list of every site you’ve used in the past for your job search, and close accounts that are no longer relevant to your search. Upload your new professional resume to the relevant sites and update any outdated information. Make sure all of your professional profiles (including those from your professional memberships and alumni associations), are in alignment with your new resume and highlight your relevant skills, education and experience.
- If your Google search unearths some unflattering results, you have a couple options. First, reach out to the website and try to get the article or page taken down. Second, “push down” negative results by getting your name mentioned on other web pages for the right reasons. Consider building additional professional profiles, starting a blog or Twitter feed related to your line of work, or becoming more involved with relevant professional organizations. As these fresher results get clicked on and shared, they’ll start to take the place of the older content. Also, avoid clicking multiple times on the negative article or sending it around to your friends and family. The more clicks it gets, the higher it will rise in your search results. If there’s something about you online that’s really damaging, consider using a reputation management service like reputation.com or Reputation Changer. These services can cost anywhere from a few hundred dollars to much more, depending on your needs. Speak with an associate before making any purchases.
- Check out these options for creating a blog, webpage or other visual representation of your work history or portfolio.
- The next time you find yourself at a business meeting or professional event, introduce yourself using your first and last name. Women often introduce themselves using their first names only, making it easier to be forgotten in the crowd or during a busy meeting. When you look someone in the eye and confidently introduce yourself with your full name, you automatically sound more professional. Leave the first name-only introductions to Madonna and Beyoncé.
- If you’re attending a meeting that will be crowded, get there early and take a seat at the table rather than automatically standing or grabbing a chair on the outskirts of the room. The reason? You want to be in a position that will make it easier to join in the conversation and voice your opinion. If you have something to contribute to the discussion, speak up – don’t wait for an opening to appear, as you may miss your window.
- Utilize mentorships throughout your career to continue advancing. With Sheryl Sandberg’s book Lean In topping the best-seller lists these days, it’s no surprise that mentorship is a hot topic among the professional community – and with good reason. The right mentor can be a powerful tool in your career arsenal, whether you’re new to the working world or already well-established in your industry. In fact, Sheila Wellington, former president of Catalyst Foundation and author of Be Your Own Mentor, believes it’s one of the main reasons why men tend to rise higher than women in the workplace – men are more likely than women to have mentors throughout their careers. Not only can mentors help shape your professional skills, they can teach you the ins and outs of your industry, help you navigate corporate politics, overcome adversity, and introduce you to the right people and resources to advance your career. For more information on finding and developing mentors and sponsors, visit Unlock Your Potential with a Mentor http://info.theladders.com/blog/bid/177826/Unlock-Your-Potential-with-a-Mentor Why Everyone Needs a Mentor – and How to Get One! http://www.ivillage.com/how-find-mentor-will-help-you-advance/4-a-532844 The Secret to Finding Mentors or Sponsors http://www.levoleague.com/articles/skills/the-secrets-finding-mentors-sponsors Enter the World of Mentors & Sponsors http://www.levoleague.com/articles/career-advice/how-to-find-mentors-and-sponors
- It’s an old joke (or truism?) that men refuse to stop and ask for directions. (Really, how hard is it to admit that you’re lost?) While this tactic makes no sense on the road, it does provide a valuable lesson for the workplace. The fact of the matter is that men are taught as children to hide their fear when faced with challenging situations – and that can be a benefit on the job. Most executives agree that confidence is essential to being a good leader and strong negotiator. You have to exude self-assurance, even when you feel lost and helpless. Keep this in mind when you’re searching for a job or running your first big project at your company. When all else fails, fake it till you make it.
- Women have a tendency to apologize in the workplace, even when we’ve done nothing wrong. While you may think you’re merely being polite, you’re actually hurting your image. Think about it: If you’re apologizing all the time, you’re unintentionally telling your boss that you make a lot of little mistakes. And as Lee E. Miller and Jessica Miller point out in their book, A Woman’s Guide to Successful Negotiating, men will often interpret this behavior as a sign of weakness or a lack of conviction. So whether you’re closing a business deal or negotiating your compensation, don’t be apologetic.
- As Sheila Wellington writes in her book, Be Your Own Mentor, “false modesty has no place in an ambitious woman’s office tool kit.” If you want to get ahead, you not only have to deliver results above expectations – you have to be recognized for your accomplishments. If you’re working on a project that’s going well, don’t be afraid to share your enthusiasm with your boss. Keep your manager in the loop so she knows you’ve got things covered. At the end of the project, share the results -- especially if they were good. Remember, you’re in charge of your career. Develop your own brag sheet to chronicle your accomplishments, major contributions, and demonstration of your strengths.
- …when you’re having a day like this
- “There are plenty of difficult obstacles in your path. Don’t allow yourself to become one of them.” – Ralph Marston
- If you have any questions, feel free to reach out to me on my site or on Facebook or Twitter. I look forward to hearing from you!