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Blogging 101

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Jocelyn Harmon
Jocelyn Harmon

The document discusses blogging best practices for companies. It defines what a blog is and explains that blogs allow direct engagement with customers, employees, and the public. The document outlines why companies blog, including to connect, influence conversations, showcase expertise, and build their brand. It provides tips for an effective blogging strategy, content creation, promotion, and measuring success.

Technologie
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Blogging 101 Jocelyn Harmon Triplex Interactive Email: jocelyn.harmon@emailforimpact.com Web: www.emailforimpact.com Blog: www.marketingfornonprofits.org
The Future is Now ,[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a blog ,[object Object],[object Object],[object Object],[object Object]
A blog is a form of self expression ,[object Object],[object Object],[object Object]
Blogs are different from websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs have been around for about 10 years
They’re not going away.
Who blogs?
But why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Companies are not that different… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you do it? ,[object Object],[object Object]
Key Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the ROI? ,[object Object],[object Object]
But what’s the ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you market a blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you measure success? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Values to live by
Be interested. ,[object Object],[object Object],[object Object],[object Object]
Be interesting. ,[object Object]
Be real. ,[object Object]
Be careful. ,[object Object]
Be patient. ,[object Object]
Be brave. ,[object Object]
Keep feeding the beast!
Learn from the Best ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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