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Social Media And Your Organization

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Jocelyn Harmon
Jocelyn Harmon
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Social Media and Your Organization Dahna Goldstein, Jocelyn Harmon and Evan Parker
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A story
What is social media?
Social media are: ,[object Object],[object Object]
Different from mass media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what and who cares?
Social media is mainstream! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 9 sites on the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A caveat…
Don’t forget about Search and email ,[object Object],[object Object],[object Object],[object Object]
Tools U can use
Blogs ,[object Object],[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object]
Video ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object]
OK, but what can social media do for my organization?
Social media can: ,[object Object],[object Object],[object Object],[object Object]
Is it right for my organization?
Before jumping in, assess ,[object Object],[object Object],[object Object]
Your constituents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your organization, continued ,[object Object],[object Object],[object Object],[object Object],[object Object]
Your goals ,[object Object],[object Object]
Some hard truths about social media ,[object Object],[object Object],[object Object]
Some hard truths about social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some hard truths about social media ,[object Object],[object Object],[object Object],[object Object]
Case Study The Nature Conservancy
Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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