The document provides information about NHS Change Day, which is an event for staff in the UK's National Health Service (NHS) to pledge improvements. It outlines that thousands will participate by pledging ideas, no matter how small. It then gives 3 simple ways to harness social media for NHS Change Day: 1) use the NHS Change Day post-it note icon, 2) follow and share NHS Change Day content, 3) share pledges and show support on platforms like Twitter, Facebook, LinkedIn, and podcasts. The goal is to engage many voices in bringing positive change to NHS.

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How to harness your
Social Media for NHS Joe McCrea
Change Day Social Media Lead
Change Day

2. NHS Change Day
• Largest single improvement event to date in the NHS
• Thousands of NHS staff will pledge to do something on the
day
• Thousands of others will register their support or join a
pledge
• Everyone can take part
• No idea is too small or too simple
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• Be part of it oc
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• Your voice matters ay rfec
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• Let’s do something together S C dia
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• You are the future

3. 3 simple ways to use YOUR social media
• Use the NHS Change Day Post-It Note as your social
media profile pic/icon between now and Change Day
• Add NHS Change Day to your social media
communities/followers/links
• Share NHS Change Day tweets/posts with your social
media communities
Right-click and save this
icon/piccie to use in your
social media

4. Harnessing Twitter
• Use the Post-It Note as your profile pic
• Follow @NHSChangeDay
• Retweet Change Day Tweets from NHS Change Day or other users to YOUR
followers
• When you do anything on your other social media channels - Tweet it!

5. Harnessing Facebook
• Use the Post-It Note as your profile pic
• “Like” the NHS Change Day Facebook Page and join/add conversations on
there
• Make a pledge on the NHS Change Day site and show your Facebook
followers you have done so by posting this piccie on your page
Right-click and save this
piccie to use with Facebook

6. Harnessing LinkedIn
• Use the Post-It Note as your profile pic
• Follow NHS Change Day on LinkedIn at
http://www.linkedin.com/company/2783192
• Copy and paste your Change Day Tweets or Facebook status updates to
your LinkedIn status update
• Copy and paste the text below into your LinkedIn status
• Love the NHS? Want to show support? You can do so now!!! The idea of NHS Change Day is very simple. Between now and 13th March, frontline NHS staff,
patients and supporters all have the opportunity to publicly pledge to do something on that day to bring about positive change in the NHS and make things
better. Or they have the opportunity to endorse and support pledges made by someone else. Visit www.changemodel.nhs.uk/changeday to pledge or show
your support for change in the NHS - it costs nothing and takes minutes - tell us what your pledge is and share this with your LinkedIn followers!

7. Harnessing Podcasts
• Visit and subscribe to the NHS Change Day podcasts on iTunes or at
http://nhschangeday.podbean.com
• Send us your own audio comments/endorsements/stories relevant to NHS
Change Day, so we can consider them for inclusion them on the Change Day
Podcast (don’t worry about the format, we can sort this out and upload for
you)
• Send material to changeday@jbmccrea.com

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Questions or
Contact Joe McCrea
suggestions? joe.mccrea@jbmccrea.com