The poster uses irony by depicting Michael Moore and President Bush holding hands, suggesting a critical viewpoint of Bush that contrasts with the imagery. Only Moore's image is real, implying everything around the president is fake. The font style conveys the sketchy work within the government. The poster aims to intrigue viewers through its ironic humor and entice them to learn more about the critical film.

1. The yellow background generally represents joy, in this case its used ironically, and contrasts with the grey representing the truth Connotations imply this is president bush Only real life image, perhaps insinuating that everything else around him is fake The film reveals the sketchy, shoddy work within the government, this font also presents that as it looks rushed. I am instantly attracted to this poster due to the strong meaning it already represents just from the pictures, it looks like an interesting film with a strong opinion to it The use of animated images helps give the creator of the poster freedom to portray any image however they like

2. The font is very understated and lets focus shift more to the main image of the penguins The images are very stereotypical for a documentary – depicting the main feature of the film The images are very realistic and reflect the realism of the film The colours used in the background are very dull and dreary, it could reflect the nature of the film, or more simply just the environment the penguins live in. Again as stated with the title being understated, the layout draws attention to the main picture of the penguins

3. The tagline uses irony to create humour and hold the viewers attention. The purpose of this poster is to utilize the ironic humour to entice people to find out more about the film. The key image is very ironic as it shows the two holding hands, when the film is of Michael Moore criticizing president bush. The font used stands out easily as it juxtaposes the other colours in the poster I find the poster very humorous and bold, it shows the director is not afraid to mock the most powerful man in the country

4. The colours used pre-empt danger and misery with the grey monotone colours The font used is all very average, but a warning sign is used to make the word stand out and have much more effect The smoke is used to portray what it is causing on a larger scale. The poster is laid out into two separate halves. One with the main image, and the other with the text. The layout doesn’t work too well as the side with text looks rather bare and incomplete. I personally have little reaction to this, the colours don't catch my attention and the red font doesn't look good with the grey.

5. The poster is definitely aimed at an older audience, the word murder and the eerie picture clearly show this is not child appropriate The main colours used are black and blue, often the colours the viewer would associate with the police. The main picture shows a pair of worried eyes, in a clock that is at near midnight. The connotations of this are perhaps this person is running out of time for their life. The title text is all in blue, except the actually word blue. This uses irony to portray that not everything is what it seems. I feel the poster is laid out qite well, there are very few blanks spaces but at the same time its not overcrowded and too much.

6. The font is very cartoon-like, it makes it apparent already that this film is a comedy The white background used is very conventional for a comedy. It also insinuates its not a serious film, and even perhaps a little low budget. For me the poster doesn't particularly stand out, but by featuring Michael Moore on the front it would already draw attention, more than another director would on the poster. The pictures are all real and it gives the poster quite an organic feel, its very minimal and stripped back but does the job. The layout is very simple, with many blank spaces, none of which are particularly noticeable. The minimalistic feel of it makes it enticing as the average viewer can walk past, take a quick glance and take it all in.