A quick look at some of Joel Alpert's strategy, branding and creative direction work.

1. Joel Alpert
Mini-Portfolio
Some examples of Joel’s work.
Joel has won 27 SouthStar Awards,
presented by the Direct Marketing Association (DMA)
for the challenging combination of
Strategy + Creative Execution + Results

2. Strategic Financial Alliance
Branding Strategy, Corporate Image, more, for independent Broker-Dealer
Reinvented Branding for second time (we did this 5 years earlier on company launch)…
including presenting our new brand identity thinking, to underscore company growth and changes
1 of 3 Company Websites : Rep Recruitment

3. Introducing new brand identity, tied to company
growth, at industry conference and sent to affiliated
reps and prospects; opens to poster-size
Recruiting
brochure
Online
Banner

4. Gypsi Mobile
Strategy, Brand Positioning and Tagline, Product Development, App
and Website Concept, Sales Process & Presentations, Creative
Direction and Copywriting for breakthrough mobile app technology
SEARCH
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING
GPSocial
Super-Local, me-to-you connections
for Carpooling to Tennis Partners...
Grand Main Blvd, San Francisc...
:) just launched...spread the
me-to-you breakthrough!
Tap-Search:
BABY SITTER
BABY SITTER
BABY SITTER
BABY SITTER
BABY SITTER
BABY SITTER
BABY SITTER
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING
BIKE RIDING

5. ...and gain faster, better, cheaper business connections!
www.GypsiMobile.com
GET ON THE GYPSI RADAR…
in a brand-new way. It
makes …with local results…
…so consumers can
to say:“Let’s do business now!”
This awesome jump in technology is called GYPSI. It’s not the
old Location-Based Search (LBS)…it’s brand-new way to searchand connect,
Consumers find your business cellphone on theirand connect with you personally…via text.
You keep up with the meteoric rise of mobile search. Gaining…valuable to every kind of businessthat grows over time
vital to mobile search
…preferred by many consumers
as your biz info is saved
right on consumers’ phones…helping gain exposure, timely
business, and long-term loyalty.
Real connections. Real close. Real-time. Nice.
v2
“Let’s do business now!”

6. CSX Transportation
Multimodal transportation company, Four-Part 3-D Campaign
Aimed at large-volume shippers, hugely-impactful campaign produced 261 big-business leads..
[inside-box headlines:]
We’ve engineered
a distribution mix that’s tops.
Try it on for size.
Now your shipping
can go full steam ahead
on barge, truck or train.

7. CSX Transportation can fit your needs
perfectly.
With a distribution mix that’s
custom-made for your company.
We’re trucking, training
and barging ahead
all over the country.
[ Response Cards placed under hats :]
“Don’t keep this under your hat”...
[ inside: ]
“Reply Today.”

8. Southern Barter Club
Strategy and Consulting, Branding (Logo, Tagline), Billboards

9. Kimberly-Clark
Kleenguard — Trade Magazines, Double Truck
Turned projected 5% increase in sales into a 19% boost over first 6 months, and a 39% increase
in product name recognition; included information-style ads, PR release, billing inserts

10. Sandra K. Meltzer & Associates
Business Strategy, Rebranding, Website, Marketing, Trade Shows...
Turned around specialized consulting firm (insurance compliance)
about to close its doors, and helped it thrive.

11. Creative Direction and Copywriting for all marketing

12. Best Western — American Airlines
Introducing AAdvantage Frequent Flyer program to Best Western chains.
Campaign Concept through Marketing Materials, with Franchisee
Operations Manual, Counter Cards, Inflatables, Banners, Buttons

13. IBM —CD Group — e.nable your World — eCommerce middleware for AS400/World systems
Product Launch, Branding, Tactics including 3D Mail Concept/Campaign, activity-generated Emails
Produced 53% increase in webinar attendees, with 31% increase in this larger group of qualified sales leads

14. [ Rocket represents modules of this
ecommerce middleware platform,
telescopes with thumb-tabs
to open position,
front and back shown ]

15. Joel Alpert
Thanks for visiting...if you want to find out
how to put this kind of strategy and creative excellence
to work for your company, get in touch:
JoelAlpert123@gmail.com