8. What to do with Keywords
Theming is very important in SEO
Figure out what keywords relate to each page and
use them only where it makes absolute sense.
Content should be enough to give search engines
enough text to assign relevance to a page.
9. URL and Site Structure
Name your directories/categories with keywords.
Nest like content in categories (have good data
architecture).
Name your pages and posts with relevance
Use keywords in internal links.
Wordpress users check out Yoast.
10. Blog Content.
More text is better than too little text.
Realize you are writing for the web ( users and
search engines) This is not at advertisement.
Figure out what the page is about, what keywords
are related, use those keywords strategically.
Use links.
13. KEYWORDS
YOUR SITE
IN THE LINK
OFF SITE ELEMENTS
14. PAGES RELATED TO
YOUR CONTENT
KEYWORDS
YOUR SITE
IN THE LINK
OFF SITE ELEMENTS
15. PAGES RELATED TO SITES WITH
YOUR CONTENT AUTHORITY
KEYWORDS
YOUR SITE
IN THE LINK
OFF SITE ELEMENTS
16. PAGES RELATED TO SITES WITH
YOUR CONTENT AUTHORITY
KEYWORDS KEYWORDS
YOUR SITE
IN THE LINK IN THE LINK
OFF SITE ELEMENTS
17. Internal Linking
Do you write about related topics?
Link internally using keywords when ever you can.
Don’t use “click here”
Link text in paragraphs where it makes sense.
18. Videos and Images
Videos are often great to communicate an idea,
but they do nothing for content.
Images with text and diagrams lock content that
might be good for SEO
All items should have a true HTML text component
and images should have ALT tags.
19. Tools to Use
Google Keyword Research Tool
Google Webmaster Tools
Have a Sitemap
Spider simulators. Screaming Frog SEO Spider