Brightbox retail mall case study june 2015

1. BRIGHTBOX INC. © 2015BRIGHTBOX INC. © 2015
RETAIL & MALL CASE AND DATA STUDY

2. BRIGHTBOX INC. © 2015
INTERACTIVE CHARGING MADE SIMPLEINTERACTIVE CHARGING MADE SIMPLE
• Universal Compatibility: works with 98% of smartphones!
• Security: 6 chambers with fast charging up to 2.1 amp!
• Adaptability: complimentary or paid amenity!
• Accessibility: financial or branded mag stripe cards, QR code or RFID!
• Privacy: PCI compliant, encrypted card reader, no data connection
• Certification: UL, CE, FCC and RoHS compliant!
• Service & Support: 24/7 phone and remote support!
• Remote Management: real-time visibility into units, reporting on usage,!
device type and impressions
Consumers demand accessibility, security and convenience.
Venues and brands want reliable elegance. Brightbox provides:

3. BRIGHTBOX INC. © 2015
INTERACTIVE CHARGING MADE UNIQUE
• Customizable 10.3” Touch Screen
• Advertising and Video Slideshow
• On-unit Polling, Survey and Email Acquisition
• Customizable LED Lighting
• Easy to change Advertising & Sponsorship Panels
BRIGHTBOX INC. © 201BRIGHTBOX INC. © 2015BRIGHTBOX INC. © 201BRIGHTBOX INC. © 201
SEAMLESSLY ADD & EXPAND SPONSORSHIP
AND ADVERTISING CAMPAIGNS WITH
MONTHLY RECURRING REVENUES

4. BRIGHTBOX INC. © 2015
BRIGHTBOX IN “ACTION”

5. BRIGHTBOX INC. © 2015
OUR CUSTOMERS

6. BRIGHTBOX INC. © 2015
SAMPLE USAGE REPORTS FORMATS
We can provide detailed usage data on a hourly, daily, weekly, monthly and longer periods.
Our platform web portals enable best in-class, direct and deep analysis of performance and impact.

7. BRIGHTBOX INC. © 2015
SAMPLE MONTHLY MALL USAGE
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
1366
2984
29 minutes
11/day
3
CALIFORNIA MALL 1
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
1865
4170
35 minutes
20/day
3
CALIFORNIA MALL 2
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
876
2005
29 minutes
15/day
2
FLORIDA MALL
HOLIDAY 2014 HOLIDAY 2014 HOLIDAY 2014
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
761
1972
43 minutes
8/day
3
CALIFORNIA MALL 1
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
1373
2984
47 minutes
15/day
3
CALIFORNIA MALL 2
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
204
480
28 minutes
7/day
1
CHICAGO RETAIL STORE
SPRING 2015 SPRING 2015 HOLIDAY 2014
1.26M visitors per month
1.26M visitors per month
1.34M visitors per month
1.34M visitors per month 2.3M visitors per month
National Mall Group National Mall Group South Miami Florida
National Mall Group National Mall Group National Department Store Chain

8. BRIGHTBOX INC. © 2015
SAMPLE MONTHLY MALL USAGE
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
722
2091
22 minutes
16/day
3
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
411
1057
54 minutes
7/day
2
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
1343
3621
63 minutes
22/day
2
MAY 2015 SPRING 2015 MAY 2015
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
1021
3718
73 minutes
16/day
2
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
1351
3648
62 minutes
22/day
2
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
783
2013
102 minutes
25/day
1
MAY 2015 MAY 2015 MAY 2015
1.2M visitors per month
340k visitors per month
1.34M visitors per month 700k visitors per month
540k visitors per month
NYC CONCESSION NYC STORE São Paulo Mall #1
São Paulo Mall #1 São Paulo Mall #3 São Paulo Mall #4
National Monument National Electronics Chain Brazilian Mall
Brazilian Mall Brazilian Mall Brazilian Mall

9. BRIGHTBOX INC. © 2015
SAMPLE MONTHLY MALL USAGE
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
757
1723
74 minutes
24/day
1
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
2183
7314
58 minutes
35/day
2
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
994
2178
44 minutes
16/day
2
MAY 2015 MAY 2015 MAY 2015
750k visitors per month 1.95M visitors per month 680k visitors per month
São Paulo Mall #5 Rio de Janeiro Mall
Brazilian Mall Brazilian Mall
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
783
1640
62 minutes
12/day
2
USES
INTERACTIONS
SESSION LENGTH
DAILY UNIT AVG.
# STATIONS
576
1244
67 minutes
19/day
1
MAY 2015 MAY 2015
450k visitors per month 600k visitors per month
Recife Mall #1 Recife Mall #2 Caruaru Mall
Brazilian Mall Brazilian Mall Brazilian Mall

10. BRIGHTBOX INC. © 2015
Venues can deploy using 1 of 3 business models
and our recharging amenity can be offered to
consumers for a “fee” or for “free”.
In our experience across verticals, venues increasingly want to
increase dwell time and engagement and o!er recharging as a
“complimentary” i.e. “free” amenity, supported by branding,
sponsorship and advertising, because it o"ers greater economic
prospects over time.!
In Retail:
# 13% of units have a “fee” and 87% are “free”.!
# 13% have a fee-based “revenue share”, 28% are “leased”
and 59% are “purchased”!
# There are varied arrangements on Content related to sharing
of sponsorship revenue and payment of content fees
BRIGHTBOX BUSINESS MODELS
59% 28%
13%
REVENUE SHARE
LEASE
PURCHASE
87%
13%
PAID ‘FEE’
FREE

11. BRIGHTBOX INC. © 2015
The use of our platform plays an intrinsic role
in how modern consumers shop using their
mobile device.
The biggest impact of mobile devices is not on direct sales
generated through the mobile channel; but rather their influence
over traditional in-store sales, conversion and order size. !
# According to a Deloitte study, omni-channel customers
spend 208% more capita per transaction than those who
only purchase in-store[1].!
# Smartphone users convert in-store at a 40% higher rate than
non-smartphone users[2].!
# Shoppers who use a retailer’s app convert at a 21% higher
rate than those who do not use apps[3].
SPENDING
$
CONVERSION
USE RETAILER’S APP
+208%
more capita
per transaction
+40%
than non-
smartphone users
+21%
increase in
conversion rate
[1] Lobaugh, K., Simpson, J., Ohri, L. Navigating the New Digital Divide. Deloitte Digital, 2015.!
[2][3] Lobaugh, K., Simpson, J., Ohri, L. The New Digital Divide. Deloitte Digital, 2014.
MOBILE INFLUENCE ON IN-STORE SALES

12. BRIGHTBOX INC. © 2015
Our mobile recharging station not only o"ers a necessary
amenity that helps retail customers stay connected.!
It doubles as an innovative marketing and signage platform,
o"ering brand promotions, product information, online
coupons and advertisements, with the ability to gather a
wide variety of information, from contact information to
loyalty numbers to completed surveys.!
While users’ devices recharge, our platform will prolong and
enrich their retail experiences. According to Deloitte 80% of
shoppers prefer getting product information from their own
device or an in-store kiosk than from a sales associates[1].
Brightbox delivers a tangible utility plus a robust
platform for multi-dimensional engagement for
brands to connect with customers.
Interactive Omni-channel Marketing Platform
# Sponsorship!
# Advertising!
# Promotion!
# Sweepstakes!
# Email Marketing
# User Polling &$
Surveys!
# Rewards &$
Discount Codes
[1] Lobaugh, K., Simpson, J., Ohri, L. The New Digital Divide. Deloitte Digital, 2014.
VEHICLE FOR CUSTOMER ENGAGEMENT

13. BRIGHTBOX INC. © 2015
Brightbox is a critical amenity helping retailers
to increase brand loyalty and has a direct
impact on retail sales rates.
Brightbox helps users to continue to “connect the dots” along their
purchase journeys. Our recharging and interactive kiosk is a
keystone to linking real-world engagement with digital marketing, in
promoting omni-channel retailing, and in making customers’ digital
ecosystem experience more complete, satisfying and memorable.
For brick retailers, their most
critical asset remains the
physical store base: retailers
must provide and combine the
best physical o"erings and
digital experiences in new ways
in order to create a seamless
omni-channel shopping
experience.
PROCESSES AND
ENVIRONMENTS
POWER
SOURCE
DIGITAL
TOUCHPOINTS
RETAILERS CUSTOMERS
HOW IT WORKS

14. BRIGHTBOX INC. © 2015
Brightbox is a simple, e"ective technology investment
which protects and leverages existing physical and digital
investments, and bridges the digital divide between what
consumers do and what retailers provide.!
For the retailer/mall, the way to convert provision of a
charging amenity into a revenue-bearing vehicle is to
partner with brands who will want to pay to sponsor a
memorable and e"ective recharging and engagement
platform like Brightbox.
Customers will love the brands who facilitate
continuous mobile connections for sources of
inspiration, information and delight.
USER
SPONSORVENUE
Value
Loyalty
Dwell &
Retention
Audience
Data
Aquisition
Power & Brand
Impressions
HOW IT MAKES MONEY