1. JANUARY 2016
Welcome to our monthly effort to keep our advertisers and friends up to date on the exciting
happenings in the World of Radio at Paul Bunyan Broadcasting HBI and in the great
Communities we serve. Comments and suggestions are appreciated.
$37,910.86
That’s the amount raised during our 27
th
Annual Radiothon to End Child Abuse that was held
December 3
rd
& 4
th
. The 24-hour Education, Action and Auction Event was a collaborative effort
of Paul Bunyan Broadcasting HBI Radio Stations KB101, Z99 & KZY 95.5. Our listeners learned
about the conditions that lead to child abuse and neglect and how it can be prevented, because
“it shouldn’t have to hurt to be a child”. Thank you to Mindy Iverson and Lueken’s Village Foods
for again hosting us for the 7-hour kick-off of the Event. Thank You to the businesses who
donated items for the Radiothon Auction and donated food for the volunteers. Thank You to
Everyone who donated money or bought auction items to make our 27
th
annual Radiothon to
End Child Abuse a success!
HEAR TODAY…GONE TO MAUI!
On January 22
nd
, two Grand Prize Winners will be drawn from the mail-in and call-in qualifiers.
Hear Today…Gone to Maui is a Signature Promotion of Paul Bunyan Broadcasting HBI and is
sponsored by Northern Minnesota’s BIG THREE Music Stations; KB101, KZY 95.5 and Z99! Yes;
we are sending FOUR Lucky Listeners to Maui ; and there’s still time to pick up your FREE Entry
Card. Just listen for the Sponsor Locations or visit our Website at paulbunyanbroadcasting.com.
STUFF-A-TRUCK NUMBERS
Our 24
th
annual “Stuff-A-Truck” numbers have been finalized with a total of 14,502 pounds of
food and $4,646.23 in ca$h donated to the Bemidji Community Food Shelf. 9,260 pounds of
food was donated by the students, staff & faculty of Bemidji area schools; 1,237 pounds by
individuals and churches; 1,407 pounds by businesses and organizations and 2,598 pounds by
Marketplace Foods and their customers. Thank You to Everyone who donated to this Event to
help make it a success! In 24 years, 297,425 pounds of food and $48,281 have been collected
for the Food Shelf.
TWINS ARE COMING TO TOWN
The Twins Winter Caravan is coming to Bemidji on Tuesday January 19
th
, brought to you by the
North Country’s Sports Authority…The BUN 2.0, KBUN-FM 104.5 and KBUN SportsRadio AM
1450/fm94.9! Co-sponsors of the Event are Paul Bunyan Communications and MidContinent
Communications. The Caravan Meal and Program will be in the Bemidji High School Commons.
Tickets are $8 for all ages and are On-SALE NOW at our studios in downtown Bemidji. Doors
will open at 5:30 and the featured TWINS guests include American League Manager-of-the-Year
Finalist PAUL MOLITOR, outfielder BYRON BUXTON and pitcher CASEY FIEN. Any and All
proceeds will go to the Bemidji Youth Baseball Program. Buy your tickets in advance at our
offices located at 502 Beltrami Avenue NW. Tickets will NOT be sold at the door.
Radio Flyers
Paul Bunyan Broadcasting

2. WYNONNA UPDATE
Wynonna will perform at The Sanford Center on
January 28th
, proudly presented by KB101
“Continuous Country” & Pepper Entertainment!
Tickets are available at the Bob Lowth Ford Pick-Up
Windows at The Sanford Center, at Lueken’s
Village Foods and at Ticketmaster. If you feel lucky,
you could WIN tickets by listening to KB101!
WINTERFEST
Winterfest will be held February 5
th
& 6
th
on Lake Bemidji,
presented by the Bemidji Area Chamber of Commerce. Events
include Pond Hockey, a Curling Bonspiel, the Brrrmidji Plunge,
the YPN Cornhole Tournament, Frozen Turkey Bowling, Sleigh
Rides, a Puck Shot Contest and lots of fun for the entire
family. Paul Bunyan Broadcasting HBI is a Media Sponsor.
You can be a sponsor too. Call the Chamber at 218.444.3541.
INTEGRITY
According to Harvey McKay, if you have Integrity, nothing
else matters. And, if you DON’T have Integrity, nothing else
matters. Doing the right thing is never the wrong thing to do.
WE DO IT FOR YOU
During the month of November the stations of Paul Bunyan
Broadcasting HBI donated $31,266 worth of air time to non-
profit organizations, causes and events in our area, including
Stuff-A-Truck, the Bemidji Symphony, the Bemidji High School
Theatre, the Bemidji Fire Department Bonspiel and many
more.
The Lumberjack Winter Sports Teams are in action and the
Lumberjack Radio Network is there, with KBUN-FM 104.5, The
BUN 2.0, and KBUN SportsRadio AM 1450/fm94.9. Two sports
signals means significantly more coverage than in past years
of Lumberjack Boys & Girls Hockey, Boys & Girls Basketball,
and even occasional Wrestling coverage. The Lumberjack
Radio Network has a number of strong professionals available
for play-by-play action including Joel Hoover, Scott Williams,
TJ Melcher, Curtis Joe, Dan Skogen and Kev Jackson.
ZZ TOP
They’re real and they’re surreal and they’re ZZ TOP
and they’re coming to The Sanford Center on
Monday March 28th
; Sponsored and Presented by
ZZ99, Northern Minnesota’s “Classic Rock Station”!
Tickets are On Sale NOW at the Bob Lowth Ford
Pick-Up Window at The Sanford Center, at Lueken’s
Village Foods, at Ticketmaster and at 800-745-3000.
POLAR CHALLENGE
The 15
th
Annual 5K Polar Challenge will be held January 16
th
in Bemidji, sponsored by the Young Professionals Network,
The Blue Ox Marathon, the Bemidji Pioneer and Paul Bunyan
Broadcasting HBI. Register online at www.bemidji.org for
your very own long sleeve “T”.
“HIGH NOON”
MILLENNIALS LOVE RADIO
Nielsen’s first-ever Comparable Metrics Report, designed to make an apples-to-apples comparison between the different media for a
better understanding of what people are spending their time with, is out. Among those 18-34 (millennials):
-91% listen to Terrestrial Radio (REAL Radio) each week
(an average of 10 hours & 59 minutes)
-82% use their smartphone
-76% watch tv
-49% spend time with a tv-connected device
-33% spend time on their tablet
UNITED WAY CELEBRATION
The United Way of the Bemidji Area will host the Annual Campaign Celebration on Thursday January 14
th
at the Tropical Paradise that
is the Bemidji Eagles Club. The Social begins at 5:30 with Dinner to follow. The 2015 Marketing Sponsors were First National Bank
Bemidji, Sanford Health, Hill’s Plumbing & Heating and Paul Bunyan Communication’s GIGAZONE!
CAN WE TALK
To your Class, Club, Group or Organization? We love to talk about the fun and exciting “World of RADIO” in general and Paul Bunyan
Broadcasting HBI in particular. Just give us a call at 444.1500. We also enjoy giving tours of our studios.
Bemidji and the North Country now has its very own daily sports talk show! “High Noon” with Joel
Hoover airs weekdays from Noon to 2pm on the new KBUN-FM 104.5, providing a complete look at the
north country sports scene; in depth coverage of Lumberjack and area high school sports, the BSU
Beavers and the outdoor scene as well. Joel, along with Kev Jackson, has talked with many of the biggest
names in winter sports in the area. “High Noon” is sponsored by Paul Bunyan Communications and Allen
Zutz at Thrivent Financial and is streamed on-line and archived for those who are unable to listen to the
Program live.

3. TASTING TIME
First National Bank Bemidji invites you to the annual TASTE
OF NORTHERN MINNESOTA from 4:30-7pm on Thursday
January 21
st
at the George W. Nelson Conference Center in
The Sanford Center. It’s a Fun, Family-Friendly event!
95.5 KZY was once again full of Christmas Spirit this year with
“Holiday Nights”. KZY played the Holiday Classics throughout
the day and then from 6pm to midnight, we were 100%
Christmas. So whether people were gathering for their
Holiday Parties, doing their Christmas baking, wrapping
presents or just settling in for a long winter’s nap, 95.5 KZY
was there with the music; and as always, Tom Lucas hosted
his award-winning “Traditional Radio Christmas Eve”, giving
the north country a unique Christmas gift.
TEAM VS GROUP
The difference between a Team and a Group is that a Team
has a shared purpose; a goal that each member clearly
understands and has bought into.
LIVE ACTION BROADCASTS
Our travelling microphone (not to mention our announcers)
has been busy recently broadcasting LIVE from various events
and locations throughout our listening area:
-Palace Casino in Cass Lake: Sam & Colleen have
been there 3 times to broadcast at special events
and prize drawings;
-Ace on the Lake in Bemidji: Kevin & Amy were there
to tell us all about the 24
th
annual Grandma’s
Lefsa Day;
-Downtown Cass Lake: Sam & Colleen also visited
Cass Lake for the opening of hunting season;
-Acme Tools in Bemidji: Todd & Colleen were Live at
Acme to talk about, what else, TOOLS;
-Leech Lake Police Department in Cass Lake: Sam and
Colleen were back in Cass Lake for the “Stuff A
Squad” Promotion where people from the area
brought items of all kinds (food, clothing, etc) to
fill a Police Vehicle. The items were then given to
those less fortunate in the area.
-NWTC in Bemidji: Heidi & Mark visited the Bemidji
campus of the Northwest Technical College to
promote their Workshop for new students to
begin the process of enrolling for Spring classes.
To find out how you can have a LIVE Action Broadcast at your
Business or Event, ask your Paul Bunyan Broadcasting HBI
Marketing Professional.
BOYS & GIRLS CLUB GALA
Paul Bunyan Broadcasting HBI has partnered with the Boys &
Girls Club of the Bemidji Area to be a “Presenting Sponsor” of
the 2016 Boys & Girls Club GALA on February 12
th
at the
Hampton Inn & Suites in Bemidji. For Ticket information to
support the kids in our community, call Becky at 444.4171. If
you promise to be good we might even find room for you at
our table.
RADIO RECRUITMENT WORKS
Ask your Marketing Professional for details or call 444.1500.
Have you considered getting involved with Students First?
Students First is a mentoring program in the Bemidji Middle
School and High School that continues to grow. Mentors meet
with students monthly at the school. The program is designed
to help students determine what their talents are and what
their life and career goals are. Kev Jackson and Dave Brooks
currently serve as mentors at the high school and other Paul
Bunyan Broadcasting HBI staff have also been involved
including Jack Hicks, Todd Haugen and Nate Lucas. Former Z99
Morning Show Co-host Melissa and former Z99 weekender
Skylar are currently staff members. You can call them at
218.333.8042 for more information about mentoring.
A MESSAGE FROM BRIAN
After an out-of-town Bemidji Lumberjack Boys Hockey game
last month, Joel Hoover received an email from Brian:
Wow! What a great hockey game! Love your
enthusiasm! Listening back home in Bemidji
feels like I’m right there with you! GO JACKS!
Thanks Brian. We appreciate the email, and we appreciate
you listening to Northern Minnesota’s Sports Authority on the
KBUN Lumberjack Radio Network, where we love what we do
because we do it for YOU!
THE BRRRMIDJI PLUNGE
The Bemidji Jaycees will again sponsor the Brrmidji Plunge on
February 6
th
as part of Winterfest. Upwards of 100 brave and
hearty souls will take the plunge through the ice on Lake
Bemidji to raise money for Project Lifesaver.
RELATIONSHIPS MATTER
Relationships are successful because of what you put into
them, starting with a solid foundation based on CARING:
1) Be patient with new relationships.
2) Get to know their industry and their company.
3) Go the extra mile.
4) Treat every client as your most important one.
5) Respond promptly.
6) Be more than an email address.
7) Always summarize the next steps.
THOMAS PAINE
“Tyranny, like hell, is not easily conquered; yet we have this
consolation with us, that the harder the conflict, the more
glorious the triumph.”
”
GIFT CARD GIVEAWAY
Paul Bunyan Broadcasting again partnered with the Walker
Chamber of Commerce to sponsor The Great
Gift Card Giveaway. As you can see it is a
popular Holiday Promotion with thousands
of dollars in gift cards good at Walker area
businesses given away at a get-together
that was held at Charlies’ Up North! A fun
time was had by all.

4. KBUN-FM 104.5 The FAN Radio Network KBUN-AM 1450 (94.9 FM) ESPNRadio
5:30-9am The Power Trip Morning Show 5-9am Mike & Mike in the Morning
9am-12pm The Paul Allen Project 9am-12pm Dan LeBatard
12-2pm High Noon with Joel Hoover 12-3pm Russilo & Kanell
2-3pm The Common Man 3-6pm The Right Time with Bomani Jones
3-6:30pm Bumper to Bumper with Dan Barreiro 6-8pm Jalen & Jacoby
6:30-7pm FAN On Demand/Vikings Talk 8-10pm Jorge & Jen
7pm-5am ESPN Radio 10pm-1am Fred Coleman
1-5am SportsCenter All Night
Weekends: The FAN Outdoors, In The Zone, Fantasy Weekends: Weekend Blitz, The Sporting Life, College Gameday,
Football Weekly and The Sunday Sermons. Fantasy Focus, Sports Huddle with Sid & Dave, NFL Nation and
Operation Football.
ELECTRONIC BILLING
If you would like to have your Invoices and Statements from Paul Bunyan Broadcasting HBI emailed to you instead of receiving a paper
version in the mail; we can do that! Go Paperless and join the growing number of our customers who have signed up for E-Mail Billing!
Besides saving paper, you will receive electronic versions of your billing that you can easily forward to your Accounting Department and
save on your computer for future reference. To sign up for E-Mail Billing, send an email to kris@pbbroadcasting.com and give her the
email address(es) to which the Statements/Invoices should be sent. Questions? Call Kris at 444.1500.
THE CURVE OF FORGETFULNESS (OR WHY WE PREACH REPETITION)
One of the first to study the process of forgetting was a psychologist named Hermann Ebbinghaus. He focused his studies on memory
and forgetting. The results of his experiments revealed that within one hour of learning something, most people forget nearly half of it;
and within 24 hours, almost two-thirds of the learned material is forgotten. These results are known as the “Ebbinghaus Forgetting
Curve”. Not surprisingly, the ability to remember or recall names, words, lists or Radio commercials, improved dramatically as the
number of repetitions increased. More is always better than Less!
Paul Bunyan Broadcasting HBI; 502 Beltrami Avenue NW, Bemidji, MN 56601. 218.444.1500. FAX 218.751.8091.Website: paulbunyanbroadcasting.com.
Stations: KBHP-FM, KBUN-AM, KKZY-FM, KLLZ-FM & WQXJ-FM. General Manager: Joel Swanson Sr. joelswanson@pbbroadcasting.com Office Manager:
Kristie Jacobson, kris@pbbroadcasting.com; Traffic Manager: Nate Lucas, natelucas@pbbroadcasting.com; News Director: Rob Mills,
rmills@pbbroadcasting.com; Engineer: Mark Anderson, mark@pbbroadcasting.com; Operations Manager: Todd Haugen, thaugen@pbbroadcasting.com;
Operations Manager/Sports: Kevin Jackson, kjackson@pbbroadcasting.com; Program Director: Jack Hicks, jack@pbbroadcsting.com; Morning Show Co-
hosts: Tom Lucas, tlucas@pbbroadcasting.com; Heidi Boyd, hboyd@pbbroadcasting.com; Scott Williams, swilliams@pbbroadcasting.com; High School
Sports Talk & Play-by-Play: Joel Hoover, jhoover@pbbroadcasting.com; Announcers: Dave Brooks, captainfantastic@pbbroadcasting.com; Sam Sargent,
largesarge@pbbroadcasting.com; Mark Edwards, medwards@pbbroadcasting.com; Sales Team: Amy Kvam, amy@pbbroadcasting.com; Colleen Schulke,
colleen@pbbroadcasting.com; Jeff Mitchell, jeff@pbbroadcasting.ocm; Mike Mohler, mike@pbbroadcasting.com.
Kev Jackson finally moved into
his new office last month but he
still isn’t happy. There’s just no
pleasing some people. Now he
wants a light, a computer and a
phone. The next time you are in
the area, stop in and check out
his new digs and his decorating
skills.
Acme Tools in Bemidji
was the site of a LIVE
Broadcast with Todd
Haugen (l) and Aaron
Schmitz (r), Acme Tools’
Manager. The Whitetail
buck is “Double XL”.
Paul Bunyan Broadcasting HBI was proud to
support the successful “Stuff-A-Squad”
Promotion in December at the Leech Lake
Police Department in Cass Lake. Sam Sargent
(r) manned the KB101 microphone to
encourage listeners to bring in items of food
& clothing for those in need in the area.