1. Joel Dsouza
Email: joelwalter@yahoo.com, joelwalter@rediffmail.com
Hand Phone: +919820505257
Seasoned Communications Professional, MBA in Marketing with 14 years of expertise in Communications
CAREER OBJECTIVE:
To succeed in an environment of growth and excellence, wherein I get the opportunity to hone my skill set and innovate in
all the possible ways. Thus aiding me, achieve my career aspirations and organizational goals.
PROFESSIONAL EXPERTISE:
Corp Comm., Marketing Communication, Brand Marketing, Social Media Marketing, Public Relations, CSR, Events &
Exhibitions, and Agency Management.
CAREER SCAN:
 Ford Motor Company & The Lincoln Motor Company – (Saud Bahwan Group LLC, Oman ) - Advertising,
From 23 Nov 2014 till 21 Dec 2016
Job Responsibilities: Advertising
• Devising Innovative Marketing Strategies to enhance Brand visibility, uphold market share, create positive
intent on key product attributes via Online & Offline media, Test-Drive & Lead Generation Events
• Developed ways to significantly improve web content, web-page optimization, web analytics, website design
and technical adaptation. Google key word optimization & bidding
• Active involvement in conceptualizing Online & Offline campaigns for big ticket events like Oman Motor
Show, Muscat Festival, Brand Campaigns, 4X4 Off Road Event, GCC Ramadan Campaign
• Conceptualized extensive web based marketing campaigns based on customer segmentation & preferences
• Managing additional Brand Mandates for Lexus, Toyota, Kia, MAN Trucks & Buses, Hino Trucks & Auto
Ancillaries
Key achievements: ¹Phenomenal customer engagements during Ford Off road Event. ²Strategized and launched
key Social media platforms like Facebook, Instagram, Twitter & Youtube for Ford, Lincoln, Lexus with rich
engaging content & app based campaigns to promote page likes, build fan following & engage followers.
Increased websites’ organic and referral traffic.
 Budding Entrepreneur - From Jun 2012 – Oct 2014
Projects Undertaken: Consultant – Group Account Manager @ Hotstuff Advertising
• Strategizing Communication and Brand Campaigns pertaining to Product Launch, Lead Generation,
Employee Engagement, Events and Change Management
• Newsletters, e-mailers, Press Releases, Radio Scripts, AV’s, Corporate Films and various other business
communication for clients
• Lead the client servicing team by giving them functional & business directions for effectively managing the
client communication mandates
• Planning and implementing communication strategies for HDFC Life Insurance Ltd, Reliance Life
Insurance Ltd, Kotak Life Insurance Ltd, ITZ Cash Card, Kotak Credit Cards, Axis Mutual Funds, Kotak
Mutual Funds and Technip
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2.  IBM India Pvt Ltd.- Manager –Workforce and Field Enablement -From 16 Nov 2011 to 14 May 2012
Job Responsibilities: Internal Communication
• Implementing strategic communication platform for IBM’s Strategic Outsourced accounts
• Communication support to Senior Leadership Team to reach out employees and key stakeholders at large
• Launched the “IBM-Vodafone” Newsletter and created a social community platform wherein employees
can communicate, collaborate and co-create
• Hosting relevant content across the intranet with Success Stories, Best Practices enabling IBM employees
across India & South Asia to stay updated on key developments pertaining to ‘Smarter Planet’ solutions
 Tata Capital Ltd. Manager – Manager - Corporate Communication - 01 Oct 2010 to 14 Nov 2011
Job Profile: Corporate Communication
Internal Communication:
• Effectively handled all internal communication campaigns in line with the mission and vision of the
organization
• Strategized and conceptualized various communication campaigns for SBU to achieve specific business
objectives with optimal usage of communication tools to drive participation and create awareness
• Managed key communication campaigns on Brand, Gallup, HR, CSR, Business Excellence, Town Hall and
Annual Day
• Gauged communication efficiency by conducting dipsticks to create employee centric communication
• Formulated theme-based content for the bi-monthly Newsletter – Capital CupShup
External Communication:
• Strategizing, managing and planning various PR activities to enhance Brand reputation and attain a fair
SOV.
• Updating the media houses on various product developments and communicating new developments through
Press Conference, Press Release, Press Briefings along with media specific events.
 Kotak Mahindra Bank. Ltd.- Deputy Manager - Group Marketing & Corporate Communication 2 Apr 2008 to
30 Sept 2010
Job Profile involved handling two verticals:
Corporate Communications & CSR at Group Level:
• Managing Media Relations for Brand Kotak, and pushing across media articles on key messaging and
thought leadership across publications thus garnering a good SOV amongst peers
• Liaison with the press for special media bytes for the MD & Senior Leadership Team during Quarterly
results and Annual press announcements
• Implemented specific PR activities for Kotak Mutual Fund and achieved the top 5 position of SOV amongst
its peers
• Media Liasioning, co-coordinating with the CEO, Global heads & Fund Managers for day to day Media
updates along with soft profiling.
• Planned and executed various CSR campaigns for Kotak Group and enhanced employee engagement for
social causes
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3. Brand Communication:
• Handled BTL marketing activities in order to profile Brand Kotak Mutual Fund across various investors,
Broker houses and mass market
• Played crucial roles in revamping & enhancing the Kotak Mutual fund Website
• Developed marketing collaterals in very cost efficient manner, through excellent negotiating skills
• Promoting Brand Kotak MF in various events and planning different BTL campaign during the launch of
new NFO
• Effectively managing the Communication agency on various campaigns and marketing activities.
 Hanmer & Partner Communications Pvt Ltd. - Associate Consultant - 22 Nov 2007 to 31 Mar 2008
Job Profile: Managing PR mandates for CNBC TV 18, CNBC Awaaz, Funskool, ITC Fiama Di Wills. Daily
activities involved with varied activities such as Media Monitoring, Media bridge buildings, Media Pitching,
Press Release dissemination, Share Of Voice. Liaising with publications for press conferences and meets.
Briefing media regularly on new product launches to achieve the desired coverage. Client management and
charting out PR Plans/ Briefs for the optimum reach across Media Houses.
 Essar Group – Officer - Corporate Communication - 20 Nov 2006 to 21 Nov 2007
Job profile: Disseminating Press Release, Media Relations, News tracking (online & wire), preparing coverage
analysis, updating the media data base management system (Data Scan), industrial shoots for Corporate Films.
Implemented creative strategies for managing internal and external communications. Handled Company (CSR)
events like Mumbai Marathon, steel summit exhibitions.
Key achievements: Effectively handled Crisis pertaining to various issues of Group companies and subsidiaries
like Hutchison Essar, Essar Steel, and Essar Oil etc. Efficiently adhered protocols with a clear, well defined
message to address a crisis situation.
 180 Degree Corp – Account Executive- 1 Aug 2006 to 15 Nov 2006 (closed down)
Serviced clients like Sony, Mid-day, Ten Sports, MSH Sarees [Jashn], Deutsche Bank, Scotmas, Virgin blue &
Siemens. Catered these clients’ diverse marketing collaterals requirements like E-flyers, E-mailers, Press Ads,
Radio-Spots and other production activities involved in ATL & BTL marketing.
 Ogilvy & Mather – Executive- 12 Jan 2003 to 30 Dec 2003
Employed for a period six Months with O&M, assisting the team in Finance Department for queries pertaining to
salaries, pay slips, employee’s monthly reimbursements, tax declarations, reports and maintaining all employees’
data.
Employed for a period of 6 months as executive, CRM with the Corporate Relations Dept of Ogilvy One
Worldwide, Mumbai for their Client – ORANGE.
 M/s. Vinsons Projects India Pvt. Ltd., - Office Executive -4 Jan 2002 to 30 Dec 2002
Assisting the Director in his day-to-day business activities, looking after travel arrangements, booking hotel
accommodations, negotiating the rates for hotel accommodations, arranging meetings, drafting letters, noting
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4. down minutes of the meetings, attending incoming/outgoing calls, maintaining confidentiality,
scrutinizing/settling the bills, looking after administrative functions such as printing / ordering of stationery etc.
PERSONAL DETAILS
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Date of Birth 9th
November 1982
Educational Qualification Secured a First Class and successfully completed Masters in Marketing
Management (MBA) from Mumbai University via CRKIMR (Chetana R.K
Institute of Management Research) July 2012
Secured a First Class grade in Bachelors of Mass Media [BMM] from
(Mumbai University) April 2006.
Additional Qualifications Pursued Post Graduation Diploma in Advertising and Public Relation from
K.C college, Mumbai. (PGDAPR) April 2008
AMFI – Mutual Fund (Advisor) module Certification done at NCFM
Completed SAP training module in Sales and Distribution (SD)
High level computer proficiency MS Office, internet, good presentation
techniques & communication skills.
Residential address B/303 Accord CHSL ,Tank Road, Opp Visarjan Lake
Near Mahavir Nagar, Dhanukarwadi
Kandivali West, Mumbai – 400 067
India